Dale P. Green

PO Box *** ? Deering, NH *****

978-***-****

abnz3p@r.postjobfree.com

PROFILE

Over 10 years of diversified internet marketing experience, including

project management, analysis, web design, development, content management,

UI/UX and PPC. Solid working knowledge of .NET, CSS, SQL databases, Adobe

Creative Suite, Dreamweaver, and JavaScript. Experience with PHP, MySQL

and Wordpress. Enhanced brand identity through email campaigns, SEO and

social media campaigns for B2B and B2C audiences.

PROFESSIONAL EXPERIENCE

WEB MARKETING MANAGER Dec, 2006 - Mar,

2012

General Tours (generaltours.com), Keene NH

? Collected business intelligence, developed strategy and implemented

online marketing campaigns. Evaluated and reported results and made

adjustments.

? Managed content for 8 corporate web sites to support corporate goals and

promotions. Continuously evaluated usability, navigation, and user

behavior.

? Developed and evaluated SEO strategy, PPC and Adwords campaigns for

successful branding and click-through results.

? Created technical specs and managed development team. Tested and launched

sites on budget and on time. Wrote user documentation and provided

training to end users.

? Maintained SQL databases. Created and delivered reports with SQL

reporting tools based on departmental needs. Implemented strategies based

on results.

? Acted as IT liaison and managed desktop support employees.

SYSTEMS DEVELOPMENT SPECIALIST III Mar

- Dec, 2006

Office of Information Technology - State of New Hampshire, Concord NH

? Created web-based applications to meet state client requirements and

objectives.

? Designed and created internal applications using ASP and ASP.NET with SQL

Server databases.

? Developed, maintained and analyzed WebTrends marketing profiles for use

by state agencies.

? Acted as liaison between graphic designers and database designers to

agency clients.

MARKETING MANAGER Jan, 2004 -

Mar, 2006

Texas Roadhouse Management Corp, Nashua, NH

? Created relationships with area charities, businesses and clients to

increase branding, sales, and community relations.

? Championed charity events with local non-profits. Tracked and reported

results.

? Created and launched "web blasts", increasing the number of opt-in

subscribers to over 10,000 - the second highest in the company.

? Created and tracked all external bounce back programs (coupons, etc),

leading store to having highest "sales from marketing efforts" in 2005.

? Communicated marketing programs to internal staff and rallied

participation. Managed, recruited and trained staff.

D. Green 978-***-**** p. 2

WEB PROJECT MANAGER

2003 - 2004

Contract positions in marketing/internet marketing Web Marketing Projects

for:

? American Satellite & Entertainment (Concord, NH)

Optimized paid search engine listings (SEO) to improve click-through rate

by 75% and conversion rate by 66%. Revised content for search engine

landing pages including modifications to improve page ranking.

? Nashua Telegraph, NH.Com & NH Magazine (Hudson, NH)

Managed and launched redesign of NH Magazine. NH Internet Awards site and

nashuatelegraph.com, web including creating special web editions using

Publicus software.

? Ongoing web site maintenance using HTML, CSS, ASP for TRC (Pompton Lakes,

NJ) and Turtle Transit (Lancaster, MA)

? Print collateral design for NH Survey Group (Concord NH)

EDUCATION

MASTERS OF SCIENCE IN INTERNET MARKETING MANAGEMENT

The Persons School at Marlboro College - Brattleboro, VT

BACHELOR OF ARTS IN ENGLISH/COMMUNICATIONS

North Adams State College - North Adams, MA

TECHNICAL TRAINING including courses in ASP, ASP.NET, SQL, IIS 5.0, Network

Security, XML and Web Design

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