Manager Management

Bonnie Claggett ***** Arora Hills Drive, Clarksburg, MD

20871

abnz12@r.postjobfree.com 301-***-**** (h) 803-***-****(c)

QUALIFICATIONS SUMMARY EDUCATION & TRAINING

Project/Production Management: BS in Marketing

managing multiple projects of HTML, XHTML & CSS class; June 2012-EEI

graphic and or technical nature, Communications

from conception to completion, on Writing Effectively on the Job; Clear and

schedule and within predetermined Concise class: Business Writing class;

budgets. 5+ years of experience Words at Work class-April-May

Vendor management (liaison) 2012-Montgomery College

experience. 4+ years of Effective Business Writing Class-February

experience 2011-EEI Communications

Data collection; reports, research & Certified Associate Project Management Exam

analysis. Prep Class- June-July 2010-Montgomery

3 + years experience College/PMI

HTML, Ad Placement (web and print) Project Management Essentials And Best

and Email campaigns. 2+ years Practices class-May-July 2010-Montgomery

experience College/PMI

Advertising Sales, ROI experience. Professional Print Production

2+ years experience Certification-September 2009

Copywriting; editing. 2+ years of Proficient in MS office 2007 for MAC,

experience including Word, Excel, Outlook

Forecasting and budget analysis. 2+ Proficient in MS office Suite 2007 for PC,

years of experience including MS Word, Excel, Outlook

CAREER OBJECTIVE: To use my experience in marketing, advertising and

project management to assist the right company with achieving its short and

long-term goals while advancing my career.

PROFESSIONAL EXPERIENCES

Marketing/Advertising Coordinator-Society for Human Resource Management

(SHRM) -Alexandria, VA

September 2007-present

. Assist in developing and implementing annual plans/schedules for

marketing activities, and manage the calendar of marketing events.

Research promo options and submit results to manager for

consideration.

. Write, edit and manage copy review and production for marketing

messages.

. Research and evaluate mailing lists for subscription campaigns.

. Track and measure results of marketing efforts to new and renewing

subscribers, including agency listing and promotional pieces.

. Produce and send email campaigns to Advertisers via SHRM's bulk email

system (Convio). Track and report statistics from emails to enable

comparison of results over various time periods.

. Assist in developing print and online media kit for SHRM Media.

. Conduct marketing surveys using Survey Monkey; create and analyze

survey data reports.

. Manage the twice-yearly ad study (Signet) and oversee the budget.

. Manage the annual Chapter advertising campaign. Provide monthly CTR

reports using Google analytics. Measure success of the program by

monitoring ROI. Adjust future budget as needed based on ROI.

Production/Traffic Specialist-Print Buyer-Society for Human Resource

Management (SHRM) Alexandria, VA

. Initiated the production, delivery and managing of all printed

projects;

. Developed acquisition strategies and directed/managed the procurement

of materials, paper stock and printing services from print vendors as

well as solicited, evaluated, negotiated and awarded contracts;

analyze and evaluate cost or price proposals; develop and communicate

print standards; administer contracts by assuring compliance with

terms and conditions of contracts; resolving problems concerning

contract obligations with vendors; educate internal staff on new

technology and developments; provide financial accounting of

expenditures and cost-containment programs;

. Find and manage outside resources; manage the production of

communications campaigns based on overall goals of the projects;

charged with managing the art requests email account, logging in,

scheduling and assigning projects to designers, while consulting with

Creative Services Manager on large-scale projects; track the progress

of the project, ensuring that deadlines are met, schedules are adhered

to and projects are produced according to bid specifications; plan and

establish production schedules for projects and maintain the tracking

of project costs using Excel Spreadsheets for analysis to Manager and

Director.

Production Coordinator-Advantage Human Resourcing (American College of

Cardiology)-Washington, DC (Contract Position)

October 2006-September 2007

Coordinated the production and traffic of projects from concept to

completion for a busy in-house communications department.

. Manage all Communications projects from implementation to completion,

including collateral materials, advertisements, brochures, postcards,

e-mail campaigns, Web sites, Cardiology magazine, and other print,

electronic and video materials;

. Serve as liaison between Associate Director, Production and vendors to

check status, answer questions and troubleshoot problems;

. Provide daily maintenance of production schedule and MAD database;

. Coordinate list requests priorities with the IT department; coordinate

and manage mailing schedule and deadlines with PMDS; coordinate e-

mailing schedule and deadlines with Vertex.

Entrepreneur/consulting experiences: 2002-2006 -available on request

Manager, Graphics Communications (All Full-Service and Select-Service

Marriott hotels within the continental US) Marriott International, Inc. -

Washington, DC October 1999-November 2001

PROJECT MANAGEMENT

Strategic direction and management of projects from development to

completion for sales, promotional, informational and image marketing

communications. Provide knowledge and expertise to lodging brands,

individual properties, regions, clusters and Marriott International

businesses.

1. Developed small to large hotel collateral projects to completion.

Worked directly with hotel's Director of Marketing and/or General Manager

to design and develop sales tools to promote hotel.

Managed budgets up to $100,000 per project.

3. Managed photo shoot details and budgets to completion.

4. Assisted in creating and presenting sales material at Director of

Marketing training school.

EMAIL MARKETING CAMPAIGN MANAGEMENT

Strategic direction and management of email campaigns to 1.5 million email

recipients from development to completion for Marriott Rewards (An income

generating and promotional department within Marriott). Provide knowledge

and expertise to promotion owners.

5. Assisted with identifying promotion owners.

6. Responsible for gathering data for campaign, creating and proofing copy,

circulating copy back to owners for final version.

7. Ensured that final version was circulated to the 1.5 million Marriott

Rewards email recipients.

SOCIAL ACTIVITIES

Toastmasters-Voices of SHRM Chapter, June 2010-present

Board Secretary-Christian Worship & Evangelism Center-2005-2007

JUMP Mentor Program-Mentor-2007

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