Manager Analyst

daphne hudson kent

**** ***** ***** *****

Worthington, OH 43085

614-***-**** (h)

614-***-**** (m)

***********@*****.***

Career Summary

. More than 16 years' experience in technology product-related press and

analyst relations

. Proven skills in oral and written communications

. Expertise in product messaging, positioning, collateral content

development, presentations

. Comprehensive experience in developing and executing press, analyst

and corporate communications strategies and plans

. Deep and diverse technology experience in enterprise software, network

management, IT consulting, and business-to-business markets

. Special depth in developing and maintaining relationships with

analysts and trade, consumer and business journalists

Professional Experience

Freelance Writer, Columbus, OH 2011 -

Present

. Provide strategic guidance and writing support for technology

companies

. Conduct customer interviews and write success stories

. Research and draft white papers

. Write press releases

. Draft financial statements

. Prepare new business pitches

. Write documents including technology briefs, datasheets, marketing

collaterals

. Provide editing services

Quest Software, inc., Dublin, OH

2006 - 2011

Senior Manager, Analyst Relations

2010 - 2011

. Developed and implemented strategic industry analyst program to

educate and influence industry analysts about Quest's product

evolution, customer successes and corporate performance

. Facilitated analyst briefings and interviews during specific events

. Created plans to identify the opportunities for, as well as the nature

and frequently of, analyst interactions

. Worked with product marketing to secure positive analysts reports, and

deliver quality information to analysts

. Secured analyst quotes for press releases

. Organized and managed analyst interactions, including inquiries,

briefings, advisory days, speaking engagements and inquiry tours

. Managed all industry analyst awards, listings and reports

. Negotiated/managed analyst contracts

. Supervised all other analyst programs for the business units,

providing guidance to AR/PR specialists and managers

Analyst and Public Relations Team Manager 2007

- 2010

. Provided guidance and oversee daily activities of the AR/PR team on

all press and analyst activities

. Advised business units on media campaigns and strategies and help

shape messaging/positioning

. Provided guidance on short- and long-term strategic and tactical AR/PR

initiatives

. Established and maintain relationships with industry analysts for

Quest corporate; supervise all other analyst programs

. Negotiated/managed analyst contracts

. Provided strategic guidance to support business objectives for all

corporate analyst activities; secure briefings, assist with

messaging/positioning, prepare spokespersons

. Provided input and work with analyst firms on market share reports,

vendor ratings, etc. to ensure that Quest is positioned favorably

. Reviewed/edited/approved all press releases; write all corporate

releases

. Reviewed/approved monthly coverage reports and quarterly Analyst

Communiqu

. Assisted in developing customer and partner reference relationships

. Oversee content of Newsroom on Quest Web site

. Worked with marketing communications to establish company-wide writing

guidelines for Web site content, company brochures,, e-cards, and

related collateral materials

. Managed corporate PR agency for North America

. Served as liaison between corporate and international PR/marketing

teams and PR agencies; hold monthly meetings to keep them updated on

pending news,, media campaigns, corporate/BU messaging/positioning,

and related information

. Managed budget for AR/PR team, North America

. Oversaw MBO program for AR/PR team members; write annual performance

evaluations

Analyst and Public Relations Manager, Applications 2006 -

2007

. Developed and managed media relations campaigns that generate positive

and visible press coverage in target business, trade and vertical

market publications

. Fostered existing and develops new industry analyst relationships to

increase Quest's visibility in the analyst community so that Quest is

included in analyst reports

. Wrote clear and effective press releases, guides through the approval

process, and posts on wire service and Web site

. Advised product marketing on media and analyst relations campaigns and

launch strategies and helps shape product and solutions messages to

support company messages

. Coordinated and manages press and analyst briefings, including in-

person meetings at trade shows and on press tours, and via

teleconference briefings

. Created and maintained a detailed list of press, industry analysts and

influencer contacts for Quest's application management solutions (5%)

. Managed internal requests for analyst inquiries to support business

objectives; conduct research on analyst firm Web sites and filter

relevant information from analyst reports, briefings and inquiries

back into the lines of business for their strategic planning use.

. Served as a liaison with Quest customers and partners to develop

reference relationships and supporting quotes for press materials and

key launches. Captures customer success stories for use with media

and analysts, including customer win press releases

Lois Paul & Partners, Austin, TX

2004 - 2006

Senior Account Manager

. Managed account teams for Freescale Semiconductor's Transportation and

Safety Products Group and for Valence Technology

. Coordinated daily activities with account teams and maintain day-to-

day contact with clients

. Provided strategic counsel on messaging and positioning

. Developed and implemented concise, focused communication plans for

ongoing account activities, special projects and product launches

. Suggested unique story angles for company campaigns and pitches

. Shaped writing style across press materials, strategic plans, pitch

letters, client memos and other correspondence for managed accounts

. Fostered relationships with key media and analyst influencers

. Assisted in coordination of special company events such as Freescale

Technology Forum and ChallengeX hybrid car competition

. Developed, administered and monitored monthly account budgets

. Wrote new business proposals and participate in pitches to prospective

new clients

. Supervised three direct repots including day-to-day mentoring,

developing career plans, and providing periodic performance

evaluations and recommendations

. Served on CopyDesk for review and edit of written materials agency

wide

VPRgroup, San Antonio, TX

2002 - 2004

Vice President, Client Services

. Provided strategic counsel on key messaging and positioning for new

and established technology companies, with special emphasis on mapping

PR plans to company goals and objectives

. Researched clients' marketplaces, analyzed data, and made

recommendations for responses or actions

. Wrote and implemented PR programs, including identifying appropriate

industry analysts and journalists in primary and vertical markets,

conducting proactive outreach, coordinating and attending briefings

. Developed PowerPoint presentations for press/analyst briefings

. Wrote and/or edited media pitches, product information sheets, press

releases and white papers

. Developed case studies of key customers

. Designed and wrote marketing materials/brochures

. Planned and implemented special programs/seminars sponsored by clients

. Developed company newsletters for distribution to existing and

potential customers.

. Provided media training for executive team

. Served as a consultant for Lois Paul & Partners, providing support for

implementation of PR plans for Motorola, including conducting and

writing competitive and perceptive analyses

Lois Paul & Partners, Austin, TX

1999 - 2002

Account Manager

2001 - 2002

. Led account team for Concero, an e-business services firm, and served

as day-to-day client contact

. Provided strategic counseling on messaging and positioning for

clients, including Concero, Tivoli Systems, Jato Communications.

Motorola and Interliant

. Proactively researched information on clients' marketplace, analyzed

data, and relayed to client recommendations for responses or actions

. Shaped writing style across press materials, strategic plans, pitch

letters, client memos and other correspondence

. Served as copy editor for written materials agency wide

. Led assigned account teams to ensure proper execution of all aspects

of media/analyst tours

. Fostered relationships with key media and analyst influencers.

. Coached account teams on story angles and pitches

. Developed, maintained, monitored and administered monthly account

budgets

. Wrote and presented new business proposals

. Managed HR activities for two direct reports

Senior Account Representative

1999 - 2001

. Spearheaded launch of new name and refined business focus for Concero,

including a media and analyst tour and NASDAQ ticker change event

. Took leadership role in various account teams including Concero,

Interliant, Tivoli Systems and Jato Communications

. Produced and managed creation of press materials including press

releases, company profiles, background information and fact sheets

. Developed and placed case history studies in appropriate publications

. Scheduled media/analyst tours and managed the logistics including

coaching and input for clients

. Acted as liaison between account manager and team

. Built relationships with client in order to provide information and

recommendations on tactical momentum and execution of PR programs

. Established a broad contact network among press and analysts

. Provided direction and support to team members

. Acted as direct reporting manager to interns

CompuServe Interactive Services, Columbus, OH

1994 - 1999

Communications Manager

1998 - 1999

. Served as liaison between CompuServe and America Online (AOL)

Communications for planning and implementing communication projects

. Wrote and implemented a multi-faceted communications plan to announce

Personal Finance area, resulting in coverage in more than 50 national

daily, weekly and monthly publications as well as local outlets and

online wire stories

. Wrote and distributed numerous press releases and other media

materials, and pitched company news to both national and local media

in order to generate positive publicity

. Participated in organizing and conducting a press conference with area

media, which produced stories in daily and weekly local publications

and on television news

. Worked with members of AOL Communications to produce a concise

communications plan to handle crises such as service outages and/or

negative publicity

. On a daily basis, answered media questions on products and services,

discussed upcoming announcements and provided background/historical

information

. Reviewed and edited all messages to CompuServe members from the

company

. Coordinated local speaking opportunities for company executives with

local community organizations, assisting in preparation of

presentations and accompanying them to meetings

. Composed weekly messages from executive staff to associates regarding

important issues and announcements within the company

. Assisted with company-wide meetings, including organizing the

appropriate equipment and preparing presentations

Media Relations Specialist

1994 - 1998

. Wrote and implemented numerous public relations programs to announce

new product launches

. Targeted print and broadcast media in which to publicize CompuServe's

products and services, and developed extensive media lists

. Developed and supervised a vertical marketing program that targeted

six non-technical areas in order to expand knowledge of CompuServe and

broaden its market

. Served as liaison between corporate communications and PR agency,

assigning and overseeing selected tasks including writing assignments

and media outreach

. Answered media calls and provided follow-up information to media

requests on a daily basis

. Participated in a crisis management team to quickly formulate and

implement a communications plan in response to crisis situations

. Consulted and assisted managers and executives in developing public

relations programs to support the company's image and new products and

services

. Provided editorial contributions in the production of corporate sales

brochures, informational publications, trade show presentations and

other special projects

. Wrote press releases, drove them through the approval process and

pitched to selected mEducation

Education

University of Southern Mississippi, Masters of Science

Speech and Hearing Science

University of Southern Mississippi, Bachelor of Science

Speech Pathology

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