Business Management, Sales Director

CADDELL, BOBBY G. **** N. Gregson Street Durham, NC 27701 - 919-***-**** - abnxsw@r.postjobfree.com

MANAGEMENT EXPERIENCE

Business Management, Strategic Business planning, Business Development, Operations, Vendor/Supplier

Management, Accounting, Purchasing, Human Resources, staff management - Residential Community

Management – Project Management - Production Management – Shipping and Receiving Management.

Developed Knowledge/Skills; Leadership - Business acumen - Process improvement - Customer Service -

Customer Retention - Contract negotiations - Conflict Resolution – Compensation Planning - Quality

Assurance procedures.

ADDITIONAL EXPERIENCE

B2B Sales – Retail Sales - Consultative selling - Team Selling - Demand Creation - Relationship selling -

Prospect Qualifying - Cold Calling - Product Demonstration - Sales Training - New Business Development -

Territory Development - Strategic planning - Solution selling - Print Management.

PROFESSIONAL EXPERIENCE

Oenophilia LLC Hillsborough, NC (10/24/2011 to 1/2/2013)

Sales Director

• Managed 6 inside sales staff members and three outside sales groups.

• Acquired knowledge and understanding of the company products and services, the

industry, the competition, company procedures and systems as well as the business cycles

of many of the customer types served.

• Utilized people/management skills to redirect the culture in the sales department.

• Created new compensation plan to promote new business development.

• Created Xylem Club, a shipping membership program promoting customer loyalty and

eliminating one of the competition’s advantages.

• Hired and trained 5 new inside sales team members.

• Negotiated terms and price levels for select customers.

• Spearheaded changes to company policies that inhibited the sales team’s ability to

provide excellent customer service.

Caddell Communications Durham NC (12/07 to 10/24/2011)

Executive Vice President Managing Partner

Management Responsibilities

• Company profitability.

• Accounting, Purchasing, Operations, Production, and Business Development.

• Development and maintenance of company policies/procedures, benefits, employee

incentives, company and employee goals.

Key Accomplishments

• Increased total revenue 6% in first year (2008), recording the highest total revenue in

company history.

• 2010 set new total revenue benchmark, exceeding the 2008 mark by 7.8%, while

simultaneously reducing payroll expense by 36.8%.

• Created/ implemented goals/incentives that increased account team efficiency by 19%.

HS Fasteners Conover NC (12/05 to 12/07)

Corporate Account Manager / Territory Manger

• Corporate representative for Stock Building Supply, the largest account for HS Fasteners.

• Proposed a Branding campaign project for an existing product line, including; new

product name, logo, and packaging to Executive Management team and was selected to

partner with the company’s Sales and Marketing Director on the project.

• Responsible for territory development/growth.

• Developed value adding selling and purchasing strategies to win new business, increase

customer’s profit margins, and increasing company sales.

• Conducted product and strategy training seminars for customer sales teams.

• Conducted market research (products and pricing).

• Named HS Fasteners “Best in Customer Service” 2006.

BNP Residential Properties Charlotte, NC (10/01 – 4/02)

Community Director – Willowdaile Apartments

• Challenge – turn around a property deep in the red.

• Created a business plan to – improve curb appeal, improve property reputation, upgrade

maintenance program with a limited budget, and attract better clientele.

• Coordinated community merger after BNP acquired the property from ` Foster

Management.

o Assisted in staff assessment and training.

o Implemented BNP policies.

o Utilized problem solving ability to resolved resident concerns.

o Elevated customer service skills in a difficult environment.

• Increased monthly revenue by more than $19,000 (29%) in 90 days.

• Handled collection of delinquent accounts and evictions.

United Dominion Realty Trust Richmond, VA 23219 (5/00-10/01)

Community Director – Copper Mill Apartments

• Responsible for community profitability.

• Reached an occupancy rate of 93%, maintained it for 4 quarters and received the first

incentive bonus paid at this location since its completion 6 years prior.

• Employed leadership and customer service skills to direct day-to-day operations.

• Recruited, hired, trained, and managed a staff of five associates.

• Promoted from Leasing Associate to Community Director in six months.

MedTek Diagnostics LLC Durham, NC (12/96 – 1/00)

Production Manager (Start-Up Company)

• First Challenge – given two weeks to analyze the materials handling and production

procedures of a medical test product being manufactured in Massachusetts (The

HemaWipe) an early colon cancer detector.

• Second challenge – return to RTP and establish the warehouse, production, shipping, and

manufacturing departments.

• Third challenge – Oversee the installation and setup of production equipment and all

support equipment – hire and train staff on production procedures and FDA

requirements.

• Managed 6 production staff members in production and packaging departments.

• Maintained inventory control for all production and product supplies.

• Responsible for verifying the accuracy of all incoming and outgoing shipments.

Golden Belt Manufacturing Co. Durham, NC (5/89 – 12/96)

Gravure Press Operator

• Operated an eight-color rotogravure printing press.

• Increased average productions by 15%.

• Reduced changeover time on press by 25%.

• Selected to participate in Quality Team efforts to

improve production/performance in plant operations.

Industrial Innovators – Durham, NC (12/83 – 5/89)

Researcher/Fabricator

• Developed critical thinking/problem solving skills researching new product lines.

• Rapidly developed skills and abilities in a highly technical environment and played a

significant role in company operations.

• Devised manufacturing procedures for low tolerance “Super Top” to increase productivity

of textile carding machine.

• Utilized problem-solving skills - creating an instruction manual for a safe and systematic

spin balancer operation, balancing 2,000lb cast metal cylinders.

EDUCATION North Carolina State University Raleigh, NC

B.S. of Business Management, (Marketing concentration)

Major GPA 3.6/4.00

Graduated Magna Cum Laude

VOLUNTEER

• Serving with the Armed Forces Entertainment. Traveled overseas and to take “a little

piece of home” to the US troops stationed in Spain, Portugal, Turkey, Terceira, Jordan

and Diego Garcia in 2011.

• Praise and Worship team Leader, New Horizon Church 1997 to 2007

• Performed for Habitat for Humanity’s fundraiser.

• Performed in the Duke variety Show fundraiser for two years.

HOBBIES Singing, theater, hiking, golf, learning something new, traveling.

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