Meredith C. Walters

abnxcx@r.postjobfree.com 312-***-**** Mobile

SALES & MARKETING, MANAGEMENT EXECUTIVE

Dynamic, results-driven Sales, Management, & Marketing Executive with a consistent record of success across diverse areas of the

Media/Advertising/Marketing Industries, including, Interactive, Emerging Digital Media, and Traditional Media. Client-focused, solutions

oriented with proven ability to identify and capitalize on opportunities to drive new revenue streams and expand market share in highly

competitive industry verticals. Combines creativity, marketing savvy and negotiation skills to develop specialized, innovative, multi-

platform marketing programs encompassing on/ offline integration, news content, product placement and on site promotions to address

clients’ strategies and exceed internal sales goals.

Core Competencies

Strategic Sales ~ Budget Development, Management & Analysis ~ Strategic Alliances & Partnerships ~ Startup Turnaround Operations

Licensing ~ National, Regional & Local Sales ~ Relationship Management ~Organizational Leadership ~ Strategic Marketing Planning,

Development and Execution

PROFESSIONAL EXPERIENCE

Consultant: Sales/ Marketing / Distribution: MWM MEDIA & MARKETING, Self Employed, Virtual 2008-present

Own Marketing and Strategic Sales consulting business focusing on sales and marketing strategies, brand positioning, developing Ad

Sales monetization plans, sales collateral, inventory optimization, generating new revenue streams, and, SEM for small to medium size

companies and Interactive startups. Prospect to client direct and Interactive Ad Agency’s developing relations with key vertical brand

category advertisers Clients include; Wall Street Ad Network, Great Wine Imports, Dermystique Cosmetics, Ad Smart 360.

VP Strategic Alliances and Digital Media Sales /Marketing: SOLUTREA, INC., Virtual 2006 to 2008

Created and directed long range monetization strategies, brand marketing plans, and PR for global wireless communications start-up

focused on contextual integrated content delivery via digital mediums utilizing leading edge technology for OOH networks, Mobile

networks and interactive Muni Wi-Fi projects.

Provided leadership in forging strategic alliances with key vendors and potential client partners. Lead product strategies for role

out of Wi-Fi projects and identified new revenue streams via interactive applications. Crafted responses to RFPs and RFI's that

resulted in three key city contracts to deliver $20MM in revenue

Designed one of a kind Interactive Marketing platform for South Coast Plaza and Mc Donald’s utilizing leading digital

technology and one-to one marketing applications to enhance consumer experience

Orchestrated internal brand marketing strategies for Wi-Fi, VoIP, OOH Network and Mobile platforms including all

collateral, onsite promotions, and plan optimization.

Regional Sales Manager: FOX STATION SALES, INC., Minneapolis, MN /Chicago. 2003 -2005

Managed $31 million regional sales office for Fox O&O station group, directing a team of five.

Increased office billings by 80% and exceed revenue goals by 18% in 10 months, selling to Fortune 500 clients such as Hyundai,

Target, United, Citicorp, Lee Jeans, General Motors, Canon, Kia Motors, and Suzuki.

Negotiated multi-platform sponsorship for H&R Block garnering $4 Million in sales and capturing 45% share increase

Turned around under-performing accounts, achieving increased market share with creative sponsorship packages for Honda,

Suzuki, and Canon.

Sold sports packages to key brand advertisers utilizing on and off line content from high profile sports franchises, NFL, MLB,

and NASCAR to Canon and Washington Mutual Miller Beer

Meredith C. Walters page 2

Consultant: Sales/ Marketing / Distribution: MWM MEDIA & MARKETING, Self Employed, Virtual 2000-2003

Strategic Sales consulting focusing on developing marketing strategies, brand positioning, non-traditional revenue streams, and online

optimization strategies. Long term projects include:

HAROLD LLOYD ENTERTAINMENT – Los Angeles- Developed and orchestrated comprehensive brand re-launch of Harold

Lloyd Film Archive to film industry leaders. Developed, marketing analysis, Budgets, Online strategies, presentations for

DVD transfers & CPG sales. Directed marketing and cross promotional alliances with Mumm Napa Valley, COPIA, AFI,

Telluride Film Festival via event promotions. Negotiated licenses for Turner Classic Movies, Getty Images. and Corbis resulting

in $ 700K in sales.

FREE DRIVE.COM- San Francisco-worked directly with CEO, executed sales initiatives & strategy for start-up online

storage company. Developed and managed revenue goals, forecasts, pricing models, sales presentations and compensation

structure. Collaborated on site design, brand positioning, to maximize inventory and revenue projections of $10MM.

Director of Sales / Business Development: NETZERO/United Online, INC, Chicago, IL 1999 - 2000

Established Mid- West regional sales operation for startup Free ISP including advertising sales strategies, revenue forecasts, Sales

Collateral, development, training and team building. Projected revenue of $10 MM, managed /trained Staff of 7.

Secured strategic partnerships with Fortune 500 clients including State Farm Insurance, DreamWorks, Universal Pictures,

Match.Com, and US Army generating $ 1MM in sales.

Partnered with marketing to engineer new inventory placements including streaming video on the Start Page to maximize key

word targeting, and Geo targeting applications to best align with clients’ marketing strategies.

Senior Account Executive: NBC UNIVERSAL CABLE TELEVISION, Chicago, IL 1997 - 1999

Managed $11 MM Fortune 500 national account list for top-rated CNBC, MSNBC cable networks and CNBC.com including MasterCard,

INVESCO, NYSE, Arthur Andersen, Dreamworks, Amertitrade Developed new accounts and revenue for Startup news network

MSNBC. Generated key agency and client relations for Network upfront marketplace. Successfully prospected and maintained all new

accounts and generated recurring revenues. Garnered, unrealized revenue by emphasizing integrated sponsorship strategies.

Co-created landmark integrated multi-platform Online/Offline program, “Chris Matthews College Tour”, for title sponsor

for CNBC and CNBC.Com generating $500k in incremental revenue.

Increased year-over-year account billings by 20%.

UPN 44-KBHK, San Francisco, CA 1993-1997

National Sales Manager:

Directed a team of 24 national sales representatives in 14 regional offices for UPN O&O in the #5 market with revenue

responsibilities of $31 +MM Supervised all National Sales & Directed all National advertisers’ campaigns for major Clients in all key

vertical categories; Automotive, CPG, Financial, Retail & Toys. Created rate structure, and revenue forecasts, Managed inventory,

sponsorships sales and children's programming licenses negotiations.

.

Outpaced national TV market audited revenues every quarter throughout tenure by 5-16%.

Developed customized innovative lifestyle program for key client, Volvo, featuring product placement and generating $500K

in new revenue.

Developed and directed strategic sales strategies that maximized station inventory, expanded revenue and market share

including annualized Primetime sponsorships.

EDUCATION / PROFESSIONAL DEVELOPMENT

BFA in Theater Arts/Communications: Texas Christian University, Ft Worth, TX.

Advertising Marketing Course studies Northwestern University, Chicago Illinois

~ GE Six Sigma Training~ GE/NBC Paradigm Sales Training

~AdSmart 360 sales-SEM/SEO Training

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