Quality Assurance Management

Contact

Amelia Leblanc Tel : 415-***-****

Citizenship : USA Portfolio: http://www.weboflifedesigns.com e-mail : abnxaw@r.postjobfree.com

Address

**** *** ******* ****** #**, San Anselmo CA 94960 (SF Bay Area)

Profile

Strong web development leader and project technologist seeks full-time, permanent

Objective

position with stable Bay Area company. Will bring more than 15 years of experience in

senior management, design, development, project, product and process management to

work every day along with a shirtsleeve management style and proactive attitude. I stay

fresh so you can stay informed. Looking for an open, West Coast atmosphere with a lot

of energy.

Immediate

Availability

Key Skills

Start-up/IPO Experience HTML,CSS, AJAX, PhP Agile Methodology

PMP Certified

Products & Process Agency Experience Java, .NET C#, Ruby Waterfall Methodology

W eb/E-Commerce Senior Management SQL Server, MySQL OOAD - UML

Education

In Progress Masters Business Administration (MBA)

Baker College

1987-1991 B.S., CIS

Indiana University

Certificationsllll

PMP Credentials / PMP Certified

PMI

Master Web Developer, Master Web Designer, Master Internet Concepts, and more.

Brainbench.com

Rational Unified Process (RUP), UML

Rational University

Java, Advanced Java, MS VisualAge

IBM Education Ctrs.

Java & Java 2 Certified

SUN

MCP+I

Microsoft

Work Experience

Consultant

WebOfLifeDesigns.com

Senior E-Business Consultant 2009 (Present)

Sourced, executed and managed primarily Web-based projects ranging from ad campaign management

to SEO, to viral/social marketing to Web strategy, design and development (PHP, Ruby on Rails, .NET

C# and more)

Provided e-Business consulting services to clients ranging from stealth startups to established corporate

entities

Conceptualized, executed and managed viral and social marketing campaigns using the latest tools and

technologies including TrueCast

W orked with other independents and subcontractors to provide extra hands as needed, managing multi-

location teams inside and outside the USA for my clients

Created from custom, from scratch “Web 2.0” web sites and systems, from design to development and

deployment, as well as sites and systems that leveraged readily available open source E-Commerce and

CMS platforms such as OSCommerce, Zen Cart, Joomla and Drupal

Authored custom components and modules for open source products such as OSCommerce, Joomla

and Drupal

See my personal portfolio web site at http://www.weboflifedesigns.com for examples of my work as an

independent (freelance) Web consultant

Contractor

PharMerica Corporation

Senior Project Manager & Business Analyst 2007-2008

Served as primary/senior business analyst for growing SAP/BW development team, working with VP-

level executives to understand the business needs of PMC's financial, operational and clinical

departments as they related to IT/SAP BW

Created and presented Business Intelligence initiative outlines and presentations to C-level executives

Developed detailed business requirements and produced detailed technical specifications for SAP/BW

reporting projects

Developed and updated SAP BW Project Roadmaps to assist with workload estimates for resource

planning purposes

Managed projects from initiation through delivery, working with business owners to verify and test results

Authored a companywide training program and provided training for SAP/BW reporting portals

W orked with on- and off-site development teams to manage, execute and deliver projects successfully

W orked with internal and external IT teams and resources to coordinate efforts and manage both

production and non-production environments, including data interpretation and import/export

Employee

AIM, Inc.

Vice President, Web Product Delivery 2006-2007

Served as the company’s key technology executive for Web Product delivery, forging a bridge between

business and technology and making a difference on both sides of the fence during a period of high-

growth and technological change (from ASP/SQL Server 2000 to .NET 2.0 (C#)/SQL Server 2005 with

Reporting Services)

Assisted in the redefinition of the company’s approach to business, moving from a traditional ASP

(application service provider) business model to a Web-based product-centric business model

Co-architected the company’s initial product suite offerings, from product definition to price modeling and

marketing planning for both channel and direct sales

Re-defined the Web Product Delivery core product architecture in .NET 2.0 (C#), introducing OOAD

concepts and RAD design methodologies to this classic ASP shop, bringing more than 10 years of

OOAD experience to bear

Re-engineered end-to-end business processes working with key partners and corporate stakeholders to

define/re-define and streamline practices and processes around the sales, discovery/specification,

development, user acceptance testing and delivery phases

Reorganized and refined the organizational structure of the company’s technology teams and provided

energetic, hands-on leadership to several diverse functional groups such as product development, client

delivery, project/program management, quality assurance and IT (administration and support for both

internal and external production systems, help desk, etc.)

Personally recruited, hired and trained/integrated several key positions including management and non-

management roles in web design, development, quality assurance, business analysis/sales support,

project/program management and quality assurance, saving the company more than $100k in

recruitment fees (based on 2005 expenditures for comparable positions)

Planned and executed training and mentoring programs for existing .ASP development staff to

accommodate the ASP-to-.NET 2.0 technology changeover

Managed and reported on multiple, concurrent, large-scale/high-profile Web-based projects successfully

while providing vision and leadership for internal initiatives to improve the company’s product suite

offering

Lead the charge in the redesign of the company’s production Web environment to support a new

technology model, providing guidance and making sound business decisions on everything from network

architecture diagrams to server specification & procurement and beyond

Established a true Disaster Recovery and Business Continuity plan, moving the company from a

dysfunctional hot site approach to a robust cold site approach with incremental data vaulting that was

planned and negotiated with the vendor (SunGard) in under 45 days.

Negotiated a significant technology purchase through Dell Leasing, working with corporate officers to

acquire approval on more than $50k in equipment the company’s first major hardware acquisition in

more than 10 years in business

Performed P&L responsibilities including forecasting, CBA (cost-benefit analysis), ROI analysis,

budgeting and reporting

Independent

Marketster

Freelance E-Business Consultant 2005

Built word-of-mouth “E-business” consulting business, netting $50k in Q1 of 2006

W orked with Enterprise and start-up level organizations, steering marketing and e-Business or Web

projects with an average budget of $25k.

Developed marketing strategy with various industry-specific clients, including marketing plans and the

development and promotion of various marketing collateral for Web, print and offline/traditional

distribution channels.

Sourced, selected and managed the efforts of various offshore development companies, serving as the

bridge between business and technology (and, often, between varied languages and cultures) facilitating

low-cost, quick-to-market development projects for my clients.

Envisioned and provided creative leadership for both online and offline activities, including Web sites,

advertising layout/design/placement, multimedia and channel marketing, radio scripting and spot

management and more.

Provided e-business consulting for a handful of prestigious clients, working with senior management to

plan for and execute their online presence (including product and service suite definition and strategy)

and in effectively marketing those offerings to their customers.

Developed and deployed expertise in SEO/SEM, keyword conception and management, and/or viral

marketing campaigns to promote their online and offline ventures effectively using the Internet and other

media platforms.

W orked primarily with music and entertainment industry in the US and Canada including Kindling Music,

EMI, Plasma Corporation (Canadian Idol Judge, Farley Flex), and others.

Successfully managed design, marketing and promotional efforts included multimedia marketing and

channel marketing campaigns for three (3) performing artists including four (4) music CDs distributed

throughout North America and Europe.

Provided and produced Popkomm marketing strategies campaigns for a variety of international music

industry clients.

Employee (Agency)

Incite Brands

Managing Director, Interactive Technologies Group 2000-2004

Managing director of one of the Internet’s premier interactive marketing and e-business consulting

agencies.

Provided creative vision and leadership for a diverse creative services team, including art and media

production;

Participated in pre-sales activities, filling in the blanks between the pitch and the process.

Presented complex technology and technology-related project plans to clients in their own language,

building trust and confidence by bridging the communication gap between E and Business.

Evangelized cutting edge marketing techniques (SEO, SEM, viral and direct response marketing, etc.)

across this matrix organization, leveraging existing e-Business client base to increase client revenues by

$1MM over 3 years.

Instituted Internet marketing programs and policies that were applied across active and prospective

campaigns company-wide, and were successful for more than 300 clients over 4 years.

Pioneered, built and lead the Internet Marketing division from 2001-2004

Mentored Internet marketing staff in viral and direct response marketing techniques, search engine

optimization and placement techniques, and related activities.

Assisted in closing more than $2M in sales over 5 years in a pre-sales technical advisory role.

Provided hands-on leadership to 4 marketing and interactive technology groups with a total 5 direct and

37 indirect reports.

Served in a principal consultant role for clients seeking to “flesh out” their e-business offerings, providing

them with up-to-date expertise and assisting them in evolving their product and service suites to meet

the needs of rapidly evolving customer bases.

Provided vision and art direction, working with marketing and design/creative teams on a daily basis.

Managed multiple Web-centric projects working with both clients and developers to achieve success.

Doubled internal production capabilities in first six months while only increasing existing staff by 15% by

building relationships with external (outsourced) development teams from Russia and India.

Introduced high-end, high-transaction development tools and methodologies as well as project

management and reporting tools to this previously “fast and loose” consulting organization.

Instituted and engineered process management across this distributed environment.

Performed P&L tasks including forecasting, budgeting and reporting for more than $5MM annually.

Contractor

Tenzing Communications (now OnAir.com)

Acting VP of Technology 1999

Designed IT Operations Infrastructure, accomplishing 4-tier approach to Global IT Operations for this

international VPN and wireless Web services provider.

W orked closely with senior management and key clients to author and successfully sell an operations

plan for post-sales support of a technologically complex product and networking services suite.

Became the bridge between our clients and our product management and development groups.

Pioneered, staffed and managed the organizations product management and marketing group

independent of, but complimentary to, existing business development efforts.

Provided technology organizational planning and built this company’s IT Ops division from scratch.

Provided high-energy, hands-on leadership of more than 50 team members and 5 direct reports.

Assisted HR in nation-wide recruiting effort of top-level candidates using my extended network.

Authored Technical Operations Plan, which included such things as Product Delivery, Networking and

Internetworking SLAs with multiple and diverse clientele, Production Operations Support, International

Call Center Support (Support Escalation Modeling), and more.

Negotiated contracts, SOWs (Statements of Work), and SLAs (Service Level Agreements) with several

large, key vendors/backbone providers (SUN, UUNet/MCI Worldcomm, more,) as well as

hardware/platform manufacturers for Aircraft Cabin Distribution Networks (Primex, Collins, more.)

Assisted executive management in the implementation of Product Management processes and in the

building of a solid technology product management team.

Lead the implementation of Process Management across product management and development

groups, implementing a boiled down, custom version of the Rational Unified Process.

Produced short- and long-term vision and strategy documentation for IT division & presented these ideas

successfully to the Board of Directors.

Negotiated and implemented 6 month working IT Cap-Ex and Op-Ex budgets.

Performed P&L tasks including forecasting, budgeting and reporting for more than $10MM.

Participated in events leading up to successful acquisition. (Later acquired by AirBus.)

Employee

Techies.com

Senior Director, Development 1997-1998

Designed R&D infrastructure and organizational plan.

Envisioned and implemented the corporate technology strategy.

Managed the development and promotion of product marketing campaigns using Internet key words and

META data combined with e-mail and strategic banner ad campaigns to promote multiple, simultaneous

market launches for this Web-based product.

Planned the transition from VB/ASP/MS SQL Srvr 6.5 development to Java/JSP/EJB/ORACLE 8.0.

Managed the construction of a $2MM on-site data center. This included the management and

coordination of projects with several off-site vendors.

Authored vision and strategy documents (3-year), creating OpEx and CapEx budgets for newly formed

company divisions.

Grew and provided leadership for Product management, Web design, Web development, Data

Warehousing, Quality Assurance and IT Services teams.

Negotiated service level agreements with multiple vendors, partners, and clients.

Authored, presented and implemented a Support Escalation model for all products launching in 1999, as

well as an internal Support model for back office systems.

Delivered on time and on budget, despite rather extreme time-boxed project deadlines.

Involved in corporate culture and employee retention activities resulting in higher productivity and

lowered attrition rates.

Budget accountability in the millions of dollars.

Participated in events leading up to successful IPO.

Employee (Agency)

NWI Consulting

Director, Emerging Technologies 1994-1997

Began as junior programmer, and ended up the Director of Emerging Technologies by leading this

company’s charge into the Internet in late 1994.

Successfully leveraged new and quickly evolving Internet opportunities and implemented a strategy to

make those opportunities profitable for this small market consulting organization.

Designed, developed and maintained one of the Internet’s first auto-trading Web sites in early 1995.

P&L/budgeting responsibilities to $1.2M annually.

Participated in events leading to successful acquisition in 1997.

Activities and Interests

Platforms:

W indows (All), UNIX (Solaris, FreeBSD), LINUX, Mac OS

Servers/ Engines:

MS Windows NT/2000/2003/XP, SAP R/3, MS IIS, Apache, Netscape Enterprise, Netscape Commerce, MS

Exchange/Back Office, MS IIS, MS Site Server 3.0+, IBM WebSphere, BEA WebLogic, ePrise Content

Management systems, JServe, JRun, BroadVision, Vignette Story Server, Documentum, and others

Business Intelligence/Data Warehouse:

SAP Business Warehouse + Portal, COGNOS + Portal

Development/Dev. Mgmt.:

LAMP (Linux, Apache, MySQL, PHP), .NET 2.0/ASP.NET, Ruby on Rails, C#, Java, EJB, JBO, JSP,

XHTML/DHTML/SGML, AJAX, CGI-PERL, C++, JavaScript, limited VB experience, limited VBScript, CSS, limited

VRML, XML/XSL, JDBC, ODBC, OOA/D, ORACLE,MS SQL Server, “Web 2.0”, SMS

Development Tools:

Visual Studio, Visual InterDev, System Architect, Jbuilder 3.x+ Enterprise, VisualAge for Java, Café, Studio, MS

Visual C++, MS Visual J++, Macromedia Cold Fusion, Together-J, Rational Rose, Rational Requisite Pro, Rational

Unified Process - eCoach, MS Project, Timeline, Project Workbench, Flash (Actionscript 2.0), Flex, BREW

Art & Design:

Photoshop (CS4), Illustrator (CS4), Quark Express, Macromedia/Adobe Flash (to CS3), Flex, ActionScript 2.0,

Macromedia/Adobe Fireworks (to CS3)

Blogging, Social Networking & Social Media:

Joomla (JomSocial, Community Builder, etc.), Drupal, Word Press, Facebook Applications, Twitter Applications,

Truecast Analytics

E-Commerce:

OS Commerce, XCart, Zen Cart, Cube Cart, Miva Merchant, Intershop and others

Project/Office Tools:

MS Project, Project Workbench, Timeline, MS Office Suite, Visio, etc.

In-Depth Experience In:

Multiple project and program management (PMP), Agile and waterfall methodologies, e-business analysis and

revenue modeling, Internet marketing and advertising (Microsoft Ad Center, Google AdSense); specifically social,

viral and direct response marketing techniques, art direction/creative services, Search Engine Optimization

(SEO/SEM), Communications Management, Method1, CMM (Capability Maturity Model), various Content

Management, Aggregation and Distribution solutions, SUN, ORACLE, Maryville, Net Perceptions, ClearCommerce,

CyberCash and many others.

Memberships & Achievements

Member

Agile Alliance

Member

MENSA

Mentor

Junior Achievement

Contact this candidate