Customer Service Marketing
Resume:
Sara Dornsife
Austin, TX *****
Blog: saradornsife.wordpress.com
Twitter: @SaraD
LinkedIn: http://www.linkedin.com/in/saradornsife
Summary
I am an open source, community and social marketing geek - I mean expert. My marketing
career has been defined in part by my long experience in collaboration with my products'
users. At first because I was working for cash strapped startups, subsequently because it
delivered the best results.
Specialties
- Community & Developer Relations
- Community Strategy
- Social Media and Open Source Advocacy
- Event strategy & Planning
Current
Co-Founder at Ecofy
2009 – Present
- Ecofy is a distributor of green energy products, including vertical wind power, solar HVAC,
and LED lighting.
- Responsible for overall corporate marketing strategy including messaging, PR, social
media, advertising, packaging and product roll-out
Co-Founder at CloudCamp
2008 – Present
Co-founder and organizer of CloudCamp. CloudCamp helps to put together local events on
cloud computing worldwide.
Work Experience
Sun Microsystems
Sr Product Marketing, zembly
2008 – 2009
- Marketing strategies including, community development, outbound marketing, social
media, marcomm, PR/AR, and events for Sun's online development tool for creating social
applications.
Social Networking and Community Development, Cloud Computing
2008 – 2008
- Worked cross-company to create a social media and community strategy for the developer
marketing group
Community Marketing, OpenSolaris
2004 – 2008
- Led the marketing of OpenSolaris from pre-launch through year two, developing open
source and marketing best practices in the process
-- including messaging, website content, blogging, events, PR, branding, trademarks,
licensing, and analyst relations
- Leader of OpenSolaris Marketing community
-- involved community in launch activities, planning sessions, and events
- Internal advocate for OpenSolaris community
-- voice of the community inside company
- Created and executed the OpenSolaris Developer Summit
-- brought together hundreds of members of the OpenSolaris community to meet, discuss,
and interact in person
x86 Partner Marketing
2001 – 2004
- Drove awareness of Sun's x86 Solaris platform with ISV partners
- Ran multiple custom research programs and used data to create marketing programs and
product messaging
- Managed lead generation programs
-- Direct mail
-- Banner ads
-- Events
- Worked with outside direct mail agencies to create award-winning direct marketing
campaigns
- Created and lead the x86 ISV Advisory Board garnering essential feedback from C-level
executives at our top ISV partners
Cobalt Networks
Developer Community Marketing
1999 – 2001
- Built Linux developer program, the Cobalt Developer Network, from the ground up
- Pioneered the developer program construction, building an innovative, early community
site using forums, documentation, and more to encourage developer interaction, linking
developers to engineers creating the product
- Managed direct mail, graphic design, and lead generation agencies
- Managed custom research and used data to create program messaging and shape
developer program
- Managed developer/partner events as part of Cobalt's overall event strategy
Symantec
Product Marketing Manger, VisualCafe
1998 – 1999
- Managed marketing communications and PR agenies for product-related activities
- Liaison with product management and engineering teams
Compressent
Product Marketing Manager
1997 – 1998
- Responsible for product messaging, packaging, advertising, PR, and lead generation
- Managed graphic design firm, PR agency, and direct mail firm
- Managed event strategy
Color Partnership
Director, Marketing
1994 – 1997
- Launched color management, print and monitor product lines
- Empowered staff to connect customers with product development
- Managed PR, marketing communications, graphic design and customer support efforts for
product line
- Established myself as an expert on color management and calibration
Apple Computer
Customer Service
1990 – 1991
- Addressed customer pre- and post-sale satisfaction
- Linked word-of-mouth customer service feedback to marketing effort
Pre-Press Technologies
Marketing Assistant
1986 – 1990
- Summer and holiday job helping to launch the first four-color separation software for the
personal computer.
- Event management
- Manage printers to get collateral created
Education
University of San Francisco
BA, Communications/Marketing
1988 – 1990
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