Sales Customer Service

T ARA G REEN

**** ***** *** **** • Lehi, Utah ***43

abnwvu@r.postjobfree.com • 719-***-****

SENIOR SALES & MARKETING MANAGER

Strategic Market Planning / Domestic & International Business / Profit & Revenue Optimization

Highly accomplished visionary executive with domestic and international experience in product development,

marketing, sales, and account management activities to consistently meet and exceed sales and profit targets.

Exceptional talent for innovation in product promotion, as well as development of strategic partnerships. Excel in

major account acquisition, nurturing all aspects of the sales lifecycle. Solid history of success in high-

performance selling, channel management, business-plan development, distribution / supply channel

management, sales force development, and product promotion. Core competencies include:

Strategic Business Planning Relationship Development Budget Administration

Cost / Expense Reduction Industry Research & Analysis Profit & Loss Accountability

Project Management Market Penetration Strategies Product Line Development

Complex Negotiations High-impact Presentations Team Building & Leadership

PROFESSIONAL EXPERIENCE

A NEW YOU W ELLNESS CENTERS– Riverton/Lehi, Utah

CEO (2007 to Present)

Assumed responsibility for failing salon / spa business, performing superior turnaround to rapidly achieve and

sustain profitability; direct and manage all business development, promotional, operational, and administrative

activities. Lead a professional staff of 20+, performing all HR activities across recruiting, staffing, training, and

performance management. Selected Contributions:

Actively promoted business, forging new channels in the corporate sector, to achieve 40% growth.

Standardized financial and cash management practices, implemented budget administration

techniques, and improved inventory control process to quickly reduce operating costs by 10%.

Cultivated a 35% increase in customer base through improved marketing and communication

techniques; introduced a customer newsletter promotional vehicle.

Created and cultivated a corporate customer base, promoting the concept of corporate “Spa Days”

as an employee reward for small business owners.

Established clear guidelines and expectations for top-notch customer service to dramatically improve

customer retention rates.

PRIMEDIA, INC. – Bluffdale, Utah

Director, Sales & Marketing (1999 to 2007)

Built outstanding track record of revenue generation for $20M scrapbooking and craft publishing and product

provider, serving on executive leadership team and holding accountability for multi-channel marketing, business

development, and distribution. Developed and executed market launch and penetration strategies spanning

retail, consumer, and e-commerce channels; created intellectual capital within advertising and product sales

teams to consistently meet and exceed sales targets, overseeing 35 staff. Performed executive account

management for nationwide and international clients; leveraged domestic and international tradeshows,

consumer expos, and industry events to increase product exposure and visibility. Managed multiple sales,

advertising, and operational budgets. Selected Contributions:

Spearheaded production of $16M of the annual $20M sales revenue.

Oversaw all account activities for Target, Barnes and Noble, Amazon.com, Jo-Ann Fabric & Craft

Stores, Michaels, Hobby Lobby, Archiver’s, Baker and Taylor, Ingram Book, Costco, and Wal-Mart.com.

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TARA GREEN Page 2

Drove wholesale market growth from $700K to $5.6M in annual sales and increased sales to large

accounts and distributors from $200K to $2.2M.

Utilized affinity and relationship marketing strategies to increase market penetration; conceptualized and

launched joint promotions with regional and national partners.

Directed the launch and promotion of 30+ new products; grew online membership by 50%.

Established customer service / account management standards for superior business retention.

Revamped warehouse processes to reduce resource requirements, improve inventory control, and

minimize shrink.

Propelled sales team to best-performing month in history, with an 80% increase in production to achieve

$1M in sales within 30 days.

CYNTERGY CORPORATION – Gaithersburg, Maryland

Management Consultant (1997 to 1999)

Performed operational analysis of hotel franchise properties to develop and implement technology strategies,

creating highly customized business solutions in alignment with hotel owner needs. Selected Contributions:

Achieved and maintained a 98% customer satisfaction rating for over 50 customer engagements.

Routinely selected for turnaround and crisis management efforts for hotel customers unsatisfied with

implementation and training of other consultants.

Developed comprehensive project plans for software implementation and conversion, utilizing best-

practice change management techniques to preserve operational continuity.

Created and conducted staff and management systems’ training courses, customized to unique

requirements of each hotel.

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Additional experience as Director, Sales & Marketing with Holiday Inn (Alamosa, CO), Director, Front Office

with Great Bison Resort Property (Mosca, CO), Independent Sales Consultant with Mary Kay Cosmetics

(Alamosa, CO), and Sales Executive / Trainer with Rainbow Cleaning Systems (Alamosa, CO).

EDUCATION AND CREDENTIALS

Bachelor of Arts in Management & Marketing ADAMS STATE COLLEGE – Alamosa, Colorado

Professional Development

Impacting Change Managing Groups Effectively Managing for Results Conflict Resolution

Technical Proficiencies

Windows Mac OS Linux MS Office Suite (Word, Excel, Access, PowerPoint, Outlook)

Crystal Reports InDesign Print Shop Salon Iris MSI HIA

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