Sales Manager

Elaine Fallin

**** ********* • Cibolo, Texas ****8 • 830-***-**** Home • 210-***-**** Cell

SENIOR SALES PROFESSIONAL

Director of Sales / Revenue Manager

Pre-Opening Start-Ups / Turnarounds / On-going High Yield Revenue Management

Dynamic sales professional with 20 years experience in Hotel Sales and Revenue Management.

Demonstrable success in selling and yield management of Limited Service, Full Service and Extended

Stay properties. Experienced in both Flagged and Non Flagged properties located throughout South

and Central Texas. Core competencies include but not limited to:

Organization / Set up of New Properties Multi-site Sales Management

Strong strategic thinker Experience with all Major Franchises

Highly Internet Savvy in Corporate Research Excellent utilization of CRO systems

Proficient in Group Sales negotiations Forecasting and Yield Management

Excellent negotiating Skills RFP Bidding and Rate Loading

PROFESSIONAL EXPERIENCE

Crowne Plaza San Antonio Riverwalk 01/08 – present

Group Sales Manager

Hotel accommodates groups up to 900 people – 38,000 sf meeting space and 410 guest rooms. My

responsibility includes solicitation and contracting of group business that best suits the property and

revenue guidelines set within budget and marketing plans. Segments assigned has been revised

during my employment, going from demographic market segments to vertical markets, to include

corporate, government, state and national association.

Alamo City Hotels, San Antonio, TX 01/06 – 01/08

Corporate Director of Sales

Responsible for sales effort of 12 separate properties under 5 different Franchises in the San Antonio

market. Flags included are Hilton Garden Inn, Hampton Inn & Suites, Holiday Inn Express,

Comfort Inn & Suites, and Best Western with several Marriott products in the pipeline. Daily tasks

include approval of all marketing ventures, daily revenue management, group bookings, corporate

accounts and transient travelers. Supervisory duties over sales department located in central sales

office setting as well as sales coordinators based at the various hotels.

Stonebridge Hotels 11/05 – 01/06

Staybridge Suites –Austin / Round Rock

Worked as outside consultant to hire and train new DOS located at property level.

Intercontinental Hotels

Staybridge Suites NW – Colonnade 03/05 – 11/05

Director of Sales

Page 2 Resume for Elaine Fallin

Stonebridge Hotels

Corporate Director of Sales 08/03 – 03/05

Hotels included under my daily supervision included:

Staybridge Suites Round Rock, TX 81 Suites

Holiday Inn Express & Suites San Marcos, TX 106 Rooms

Best Western San Marcos, TX 50 Rooms

Hampton Inn & Suites San Marcos, TX 90 Rooms

Best Western Inn & Suites New Braunfels, TX 60 Rooms

Interstate Hotels

Hampton Inn Downtown San Antonio 01/03 – 06/03

Brought in to audit and establish sales and marketing procedures as well as training staff in the

benefits of yield management and group evaluation prior to rate quoting. Loaded rates and

negotiated and responded to all RFPs.

Amerisuites San Antonio Airport 10/01 - 01/03

Director of Sales

Sheraton Four Points 01/00 – 09/01

Senior Sales Manager

Sheraton Gunter Hotel 12/97 – 01/00

Senior Sales Manager

Quality Inn & Suites 08/92 – 12/97

Director of Sales

Menger Hotel 04/91 – 08/92

Sales Manager

Hyatt Regency Downtown 08/88 – 04/91

Admin to Director of Sales

EDUCATION & CONTINUING PROFESSIONAL DEVELOPMENT

Crowne Plaza Sales Certification

Hilton Garden Inn Sales Certification

Hampton Sales Certification

Staybridge Suites Sales Certification

Extensive experience in Excel, Word & Publisher

Holiday Inn Sales & Marketing Training

Conrad Hilton Summer Sessions (2)

Personal and Professional References Available upon request

Contact this candidate