MATTHEW ALLEN LOZIER, MBA

** ******* ******, **. ******, KY 41075, 602-***-****, abnwfp@r.postjobfree.com

SUMMARY

Marketing and market-research manager with unique expertise in all areas of Fortune-500 brand development

Bilingual (Spanish) with top-tier Global Marketing MBA and extensive international and cross-cultural expertise

Unmatched creative problem solving and strategic thinking, self-motivated but strong collaborator

Proficient user of Mac/PC platforms, MS Office, SPSS, and Quanvert

PROFESSIONAL EXPERIENCE

Parker Marketing Research Cincinnati, OH January 2008-April 2009

Manager, Client Services; Multicultural Practice Leader

Managed Fortune 500 client accounts, leading brand, product and communications-development consulting services for

Miller, Campbell’s, Heinz, Coca-Cola, and Philips, and others including Cintas and Perdue Farms

Worked with sales/vendors to design custom research solutions for top CPG, durables and service clients; managed

research teams through study implementation, analysis, reporting/presentation

o Led assessment/optimization of major brands’ marketing-mixes: positioning (Miller, Campbell’s, Coca-Cola),

new products (Miller, Philips, Campbell’s), advertising (Miller, Perdue) and packaging (Miller, Campbell’s)

o My consulting leadership contributed to hundreds of thousands of dollars in new/repeat business

Spearheaded development of Parker’s multicultural capabilities, strategy and materials; led multicultural research

o Conducted company-wide training on crucial aspects of Hispanic marketing and market research

o Generated/managed Hispanic marketing-communications projects for Miller and Perdue - my language/cultural

savvy lent key direction on language/elements maximizing campaign appeal across US Hispanic segments

LaVERDAD Marketing and Media Cincinnati, OH May 2007-December 2007

Marketing and Business Development Manager

Managed company’s largest CPG and retail multicultural-marketing accounts, including SuperValu and Mentos

o My field-marketing program design and consultation won Mentos as a new client

Created and executed local, regional and national strategies integrating research, event marketing and media/PR

Designed, executed, and presented results of multicultural research for P&G (Crest, Downy), SuperValu, and Mentos

BASES, A Nielsen Company Covington, KY May 2006-May 2007

Senior Research Analyst

Focused on 10+ brands in SC Johnson’s multi-million-dollar Home Cleaning, Insect Control and Air Care accounts

Created surveys, proposals and analytical plans utilizing Nielsen/IRI data, forecasting models and other applications

Managed interaction of up to 7 departments per study for synthesis and presentation of consumer data

Analyzed study results and syndicated data to draft letters, reports and presentations; presented results to client

o My unique analysis of new Raid product allowed crucial pre-launch optimization, mitigating product

problems and improving volumetric expectations.

Eurosport Hillsborough, NC Summer 2005

Hispanic Marketing Intern

Independently created national Hispanic-Marketing strategy, including segmentation, catalog design, media, and

merchandising, for largest US soccer retailer (yearly sales $10MM+)

o Many of my recommendations have since been implemented, enhancing service experience and brand opinion

Built multi-state network of Hispanic soccer/media contacts from scratch; negotiated event sponsorship along East Coast

Designed/conducted research at promotional events; provided recommendations to management based on analysis

Transylvania County Schools Brevard, NC Aug. 2002-Aug. 2004

Spanish Teacher; Soccer Coach

EDUCATION

Thunderbird (#1-Ranked Global Management School) Glendale, AZ December 2005

MBA in International Management, Global Marketing Focus

Finalist, Global Brand Competition: Built positioning plan for Honeywell’s Spectra; President, Thunderbird Soccer Club

Middlebury College (Top-5 Liberal Arts College) Middlebury, VT and Madrid, Spain 2002

Master of Arts, Spanish

University of the South (Top-50 Liberal Arts College) Sewanee, TN 2001

Bachelor of Arts, Spanish

Four-year Letterman, Men’s Soccer; Order of Gownsmen Honor Society; Coats-American Scholarship

ADDITIONAL ACCOMPLISHMENTS

I am a world traveler, avid volunteer, and speak basic Portuguese and Italian (and some Russian) as well as fluent Spanish.

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