BRADLEY J. REINERS

abnweu@r.postjobfree.com

**** *. ******* ***** 563-***-**** (h)

Muscatine, Iowa 52761 563-***-**** (c)

PROFESSIONAL EXPERIENCE

FREELANCE COMMUNICATIONS & PUBLIC RELATIONS, Muscatine, Iowa Jan 2009 to Current

Great River Medical Center, Burlington, IA Conduct research and interviews to develop press releases and

articles for various hospital newsletters.

Shield Design, Muscatine, IA Copy writing for brochure projects as needed.

ACT, Inc, Iowa City, IA Test Scoring Specialist, CUNY Project

BRIDGESTONE BANDAG, LLC, Muscatine, Iowa 2005 to Dec 2008

Marketing Communications Manager

Developed ongoing campaign strategies and created marketing/promotional materials for $135 million Vehicle

Services Group consisting of three subsidiaries: Speedco Lube and Tire, Truck PM Plus, and MaintenanceIO.

Created written copy for press releases, executive memos, speeches, and scripts and implemented marketing

communications campaigns, overseeing production and maintaining identity among all Bandag brands.

Interacted with senior group management to develop appropriate budgets and produced presentation tools for

the sales force. Assisted with planning, set-up and operation of trade shows, coordinating efforts with in-house

design team and external vendors.

Supported three acquisitions by creating informational letters, FAQs and talking points for all stakeholders

which resulted in a smooth post-merger transition.

Identified and developed marketing campaign to attract an untapped market, creating exclusive promotional

deals with a major RV OEM and gaining a 10% redemption rate on coupon offers.

Functioned as Media Liaison on the Crisis Communications Response Team.

Promoted from Communications Manager with additional Web Marketing added to current responsibilities.

Oversaw the content and development of over 14 websites in the Bridgestone Truck Tire division.

DOMETIC CORPORATION, Elkhart, Indiana 2001 to 2005

Marketing Communications Manager

Developed ongoing marketing campaigns for four distinct product lines, including management of all visual

communication elements for the North American arm of this global RV supplier. Initiated annual $1 million

marketing budget and managed two fulfillment center staff members. Oversaw the company’s Public Relations

program, developing merger/acquisition communications for three events. Collaborated with ad agencies as

necessary to accomplish marketing goals.

Enhanced an unused website by turning it into a popular news and information site for RV enthusiasts. By

utilizing templates and ready-made artwork from vendors, the improved site was easy to update,

highlighted the company’s products, pleased customers, and cost $0 to maintain.

Initiated and maintained brand identity plan among all lines and divisions.

Developed new product literature and updated existing copy; maintained the company’s corporate

photography library; produced and maintained three separate corporate web sites.

Developed and managed trade show strategy, including show management, booth design and layout of six

shows per year.

MARKETING AFTER HOURS, Elkhart, Indiana 2000

President

Created freelance copy writing business to support local small business marketing efforts.

Wrote, designed and printed literature pieces and scripts for corporate videos on a variety of topics.

Produced strategic marketing plans for non-profit organizations.

BRADLEY J. REINERS ~ Page 2

ASH ADVERTISING, Elkhart, Indiana 1995 to 2000

Account Executive

Developed and ran the in-house video production arm of Ash Advertising. Copy Writer for RV and marine

catalogs. Researched and purchased video production gear. Prospected for projects, wrote, shot and edited

corporate videos. Assisted with trade show organization for a variety of clients.

Initiated actions to apply for and receive preferred vendor status from the State of Indiana, ultimately

winning two large projects for the agency, which was especially valuable during a sagging sales cycle.

Produced specialized videos for outdoor clients in the boating and RV industries.

Created branding strategies for various clients.

Participated in still photo shoot sessions while simultaneously shooting video.

WSJV TV, ABC AFFILIATE, South Bend, Indiana 1986 to 1995

Television Director

Directed a staff of up to twelve people for two live shows each night, plus other live-to-tape shows.

Promoted from Audio Tech to Assistant Director to Director within three years.

Increased efficiency and employee morale by cross-training tech crew in previously unexplored areas of

television production. As a result, co-workers were eligible for promotion and pay increases.

Presiding director, technical switcher, graphics producer for over 3,000 live news shows.

Developed, designed, shot and edited commercial TV spots from scratch.

Created news graphics, organized staff, previewed scripts, called all camera shots, and switched all video in

a fast-paced, high stress environment.

Directed in-studio and on-location productions.

EDUCATION

PURDUE UNIVERSITY, Purdue, IN - Bachelor of Arts degree in Communications

Founder and 3-term President of Purdue Personal Computer Club, a university recognized student

organization; Served as Vice President and Pledge Coordinator for Kappa Delta Rho Fraternity

COMMUNITY AND PROFESSIONAL ACTIVITIES

Organizations

Member, Toastmasters, International, 2008 - Achieved Competent Communicator designation

Member, Optimist International, Elkhart, IN, 1995-1996 - Served on various committees and recognized as

Key Member in 1996

City of Elkhart, Indiana

Elkhart City Cable Committee, 1996 - Received this Mayoral appointment due to background in city affairs

and experience in the television industry

Elkhart City Traffic Commission - Served two terms, 1992-1994. Received this Mayoral appointment for

the knowledge gained during City Council campaign

Political

Candidate, First District City Council, Elkhart, IN, 1991 - Won primary election but lost in the general

election by 103 votes. Campaigned on a platform of communication across party lines

Community

Board of Directors, Elkhart County Council on Aging, 1996 - Served in leadership at this United Way

Agency including Board Vice President

Sunday School Teacher, Faith Based Organization, Elkhart, IN, 1994-1997 - Assisted in teaching first

grade class for three years and served on various committees

Alzheimer’s Memory Walk Committee, Elkhart, IN 1993 - Served two years as Promotions and Public

Relations Chairman

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