G. LOUISE MINOR

**** ******** ***** • Copley, Ohio 44321

330-***-**** (C) • 330-***-**** (H) • glminor@ roadrunner.com

MARKETING / MARKETING RESEARCH / PROJECT LEADERSHIP

Diversified business professional with experience in start-up initiatives, changing corporate focus and cultures, in the areas

of marketing research, strategic planning and continuous improvement in manufacturing of consumer and industrial goods,

health care, non-profits, and health insurance industries. Ability to provide actionable findings and influence all levels of

personnel. Highly-developed communication and organizational skills. Competencies include:

Certified Black Belt – Six Sigma Strategic Planning

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Training Delivery / Group Facilitations Supervision / Management

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Market Research / Trend Analysis Project Management

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Fundraising / Grant Development “Big Box” Retail

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Public Speaking Volunteer Leadership / Training

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GOJO INDUSTRIES, INC., Akron, OH 2007 to 2009

Industry leader in developing skin care solutions, including PURELL, for a variety of markets, including healthcare,

manufacturing, automotive, foodservice, education and government.

Market Research Manager Shopper insight actionable customer panel

• Created key decision maker survey methodology and illustrative reporting template.

• Consulted with cross-functional teams, product managers, and marketing managers regarding marketing aspects,

including: brand status, product development, market value propositions, product mix, collateral material

development, and distributor training.

• Promoted use of secondaryresearch to augment primaryresearch.

• Developed inexpensive weekly project communication tool for interdepartmental communications.

THE FLOOD COMPANY, Hudson, OH 2006 to 2007

Leading U.S. producer of specialty coating and wood paint additive solutions for consumer, commercial, and industrial

applications.

Market Research/Category Manager

• Designed online survey to test promotional and point of purchase display design concept.

• Conducted packaging/brand research assessing brand health.

• Analyzed and mapped Nielsen’s Spectra data for retail customer and product strategies.

THE GOODYEAR TIRE & RUBBER COMPANY, Akron, OH 1990 to 2006

$19.6 billion global tire manufacturer.

Master Black Belt, Sr., North American Tire (2003 to 2006)

• Chosen as one of the first North American Tire Master Black Belts, training, facilitating and advising associates in

continuous improvement. Outcomes included:

Facilitated Value Stream Mapping Event & Team DailyManagement System Meetings to reduce tire inventories.

Net Savings were $6.7 million in 2005.

Conducted 5S Pilot Event for Retail Stores.

Taught 17 weeks of Black Belt classes and developed bi-weekly refresher classes for belts.

Facilitated joint cost savings brainstorming sessions with Consumer OE Tires and General Motors.

Mentored assigned Black Belts & Green Belts providing $2.3 million+ annual improvement and $3.7 million+ in

cash flowimprovements.

Black Belt, Chemicals (2001 to 2003)

• Chosen as one of the first Black Belt candidates for the Chemical Division and taught 20 weeks of belt training.

• Mentored Belts in designing voice of the customer tools.

• Certified as a Master Black in 2003, working as a Master Black Belt Candidate and a Champion.

G. LOUISE MINOR, Page 2

Market Research Manager, Chemicals (1997 to 2001)

• Co-facilitated $900 million Chemical Division’s strategic planning process, resulting in reorganization, divestitures, and

more focused investments.

• Developed global customer satisfaction survey, used for strategic market planning.

• Conducted product development market research for many chemical products.

• Conducted image and positioning studies to focus planning and investments.

• Facilitated paint contractor and DIY focus groups sessions for paint manufacturer / Goodyear Chemical collaborative

product development efforts.

• Conducted one-on-one qualitative customer interviews.

• Researched and identified key long-term technological trends relating to division’s strategic fit.

• Conducted both consumer and Business-to-Business research.

• Tracked competitive activities through primary and secondary research.

Research Literature Chemist, Technical Computing Operations (1994 to 1997)

Market Research Analyst, Non-tire Divisions (1990 to 1994)

LAKE HOSPITAL SYSTEMS, Painesville, OH 1990

A system of hospitals and health care facilities throughout Lake County.

Physician Relations Coordinator

SMALL BUSINESS FEASIBILITY STUDY, Copley, OH 1988 to 1989

Pursued starting my own business, including: location and examining buy-out options, gaining operational experience,

researching the industry and planning a start-up.

KAISER PERMANENTE OF OHIO, Cleveland, OH 1980 to 1988

An integrated managed care organization.

Manager Program Planning, Sr. Market Research Analyst & Market Research Analyst

• Managed ratemaking, forecasting, consumer and Business-to-Business market research, site location analysis, new

product development, and newmarket entry assessments and planning.

• Developed and introduced a patient satisfaction survey used as part of physician bonus compensation program.

• Trained account representatives to sell value, including joint sales calls.

• Planned newmarket entry, including products, staffing models and locations.

EDUCATION

M.B.A, Cleveland State University, Cleveland, OH

Emphasis in Quantitative Business Analysis

B.S., Business Administration, Ohio State University, Columbus, OH

Emphasis in Marketing

PUBLICATIONS

“Integrating Conjoint Analysis into Decision Making,”

1992 Sawtooth Software Conference Proceedings, July, 1992.

Contributing Editor, Marketing Mix

Cleveland American Marketing Association Chapter’s monthly newsletter, 1988/1989

COMMUNITY ACTIVITIES

Founder and Past Co-Director – Camp Quality Ohio, Responsible for Grant Development and Fund Raising

Goodyear’s Women’s Initiatives in Leadership - Mentor

Akron Reads, Akron Kids Fair, Copley High School Music Boosters

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