David Rosenfield

*** ******* ******** **.

Roswell, GA 30075

Phone 770-***-**** Fax 770-***-****

Email abnw2d@r.postjobfree.com

Objective To integrate my varied skill sets in retail automation / solutions (CRM), software sales/(ERM),

Consumer Package Goods, Product knowledge, business operations experience, IT knowledge, as

well as my empowerment management style to leverage profitability in a business organization.

Technology Testing Associates / APG Worksite Commission sales

Owner / Operator

2003-Present

Joined APG Worksite (reseller of Northwrite) Energy Monitoring SaaS tools

.Continued servicing previous customers of Qronus Interactive & pursued a buyout of

Qronus Interactive from the Venture Capital Companies.

Started Wireless Telecomm business refurbishing cell phones and reselling them on the

secondary market

Qronus Interactive / Technology Testing Associates

Director of North American Sales and Marketing / Managing Director 2000-2003

Top line responsibility for sales and Marketing for Qronus Interactive’s “Testrunner” suite of

non-intrusive automated testing tools for Point of Sale systems(POS), Electronic Payment

Systems, and Embedded systems.

Contact with C-level for sales contact, presentation, and closing.

Closed sales for Test-Runner with CVS Drug, Kohl’s Department Stores, GAP, Catalina

Marketing. Created specific proposals for Wal*Mart, Pets*Mart, Kroger, Nieman Marcus,

Staples

Creation of OEM business model for TestRunner for large embedded systems market for

customers such as Hypercom, Verifone, Ingenico

Created customer-specific ROI analysis for product installation and implementation

Redefined business model for distinct customer groupings enabling better cost-benefit

analysis for differing customer needs

Executive Data Systems Avon. Ct

CEO

Applications/Enterprise software for Foodservice/Supermarket companies

1990 to 1999

Developed, marketed, & installed (ERM) back office software system that evaluated

operational norms in Food Service Industry, Supermarket In-Store Bakery. Home Meal

Replacement used for cost analysis, inventory control, and ingredient control.

Sold to over 300 McDonalds Franchises, as well as Ground Round, and hundreds other

food service operators.

Sold & implemented system in Supermarket chains for use in Bakery department First

National Supermarkets (now Ahold).

Sold remote file maintenance agreements for monthly file updates to most all customers.

Companies saved ten’s of thousands of dollars due to reduced product shrink, labor control

and better operational reporting

System integrated with POS systems and networked information to Headquarters system &

networked to all warehouses and distributors for automated order entry.

File maintenance and program updates uploaded to all field PC’s

Complete sales analysis program based on Harvard Business model

Stop N’ Save/Warehouse Foods CEO/SMS (Specialized Mgmt

Services)Plainville, Ct.

COO / Regional chain of supermarkets with annual revenues of

$150Million 1975 to 1989 Marketing Director For Computer Service Bureau

Designed and implemented IT system using IBM System 38’s database architecture for

company networked to various food distributors for buying/promotional decisions.

Marketing director for Perishable areas including Fresh meat, Deli, Seafood, Bakery.

Responsible for supply chain and product sourcing.

Member Food Marketing Institute Operating Executives Council met twice annually with

supermarket executives from other supermarket chains nationwide. (Supervalu, D&W Food,

D’Agostinos, Big Y, Foodtown/White Rose, Shoprite, Smith’s, Carr’s (Alaska), Roche Bros,

Ukrops

Supplied by C&S Wholesale Grocers, now doing over $7 billion annual sales, many of my

management people went to C&S following the sale of our stores.

Designed and implemented POS systems networked to System 38 mainframe.

Installed PC’s in stores for financial reporting and integrated with POS system.

Leveraged profitability in perishable departments to an additional $800K operating profit

annually through shrink control and proper inventory management

Successfully negotiated produce warehouse/buying arrangement with Produce wholesaler to

improve produce freshness and buying efficiencies.

Other Employment

General Foods Tarrytown, NY

College Coop Job through Northeastern U Manufacturer of Consumer Packaged Goods/

1972 Maintenance of Ingredient Files at GF Tech Center Tarrytown, NY

Analysis reporting for new product introductions

New England Telephone (AT&T) Boston MA

College Coop Job through Northeastern U Local Phone service provider 1971

Administrative responsibility for computer systems upgrades by New England telephone

Cross-referencing of data fields used by multiple departments to consolidate programming

for enterprise wide usage.

Education Jan 2000

Ameritrain

MCSE training Windows NT, Networking. Atlanta Georgia

M.B.A. Program Masters of Business Administration Program Hartford Campus Marketing

BA Northeastern University Work Study program Computer Science/Political Science

Computer programming: Cobol, RPGIII, Lotus 123, Microsoft Office, DBASE Quicken, IBM

text Management. Quaker Oats Management Training Course

Predictive Index Certified Analyst

Personal Data Married w/ 3 Children

References: Will furnish upon request

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