Sales Marketing

jbp **** Highland Oaks Court

Smyrna, Georgia ****6

404-***-****/abnw1m@r.postjobfree.com

jami payne bower

Profile Marketing communications executive with extensive brand building and media planning expertise across diversified

industries and retail environments. For two decades, I have provided insightful strategy development and directed

targeted, integrated programs using an arsenal of effective tactics – accomplished through the management of

cross-functional teams. My “people first” mantra has cultivated solid, long-term client partnerships based on trust,

accountability and uncompromising performance.

Experience December 2005 – April 2009 Grey Atlanta Atlanta, GA

VP/Management Supervisor

Managed a diverse range of regional and national consumer and business-to-business accounts for Grey Atlanta, a part

of the Grey Global network led by WPP. Key contributions included generating integrated marketing campaigns rooted

in strategic principles for building the brand and yielding measurable results.

Southern Company

• Directed a team of six in the development of messaging and execution of communication elements targeting

institutional investors

• Company brand awareness reached its highest point year-to-date following an award-winning campaign featuring

targeted cable, print, out-of-home and online

Georgia Power Company

• Managed agency team in the development of communication support for key marketing programs, both

consumer-facing and business-to-business

• Successes included green energy program enrollments via targeted direct mail and a recycling program exceeding

established goals

Cousins Properties’ 10 Terminus Place Condominiums

• Led a team of four in strategic and creative development of an integrated, branding campaign promoting a “first

to market” program including direct mail, event marketing, digital marketing and sales collateral – all driving

prospects to a dedicated microsite

• Qualified traffic doubled within days of the launch, yielding significant contract movement

Wyndham Worldwide

• Led agency team in creative development of national radio and sales support materials for Hawthorn Suites and

Microtel Inns & Suites, a consecutive award-winning category brand

• Experienced expansion and revenue growth contributing to the success of the brands and ultimate acquisition

by Wyndham, recently named to Fortune’s “Most Admired” list

Gatti’s Pizza

• Engineered brand re-launch for Gatti’s Pizza, a mature regional brand

• Managed communication strategy from store level to mass media rollout of radio, print, viral

• Key home market location experienced a double-digit sales lift

• Earned ranking in Pizza Today’s “Top 100 Pizza Companies” at #20

January 1998 – December 2005 Fogarty Klein Monroe Houston, TX

Management Supervisor

Managed multiple regional accounts for this full-service advertising and public relations firm with annual billings $230

million+. Responsibilities included strategic planning, brand identity initiatives, research, creative and media project

management, competitive and sales analyses, financial forecasting, internal process development and supervision of

multiple account managers.

jbp 5006 Highland Oaks Court

Smyrna, Georgia 30126

404-***-****/abnw1m@r.postjobfree.com

Experience

cont. CenterPoint Energy

• Led agency efforts positioning this new company’s emergence as a regulated electricity delivery company and

natural gas marketer

• Orchestrated an integrated communications effort targeting employees, customers and stakeholders through

the use of television, radio, print, event marketing and grassroots/WOM

• Began lift in brand awareness in a low interest category

Popeyes Chicken & Biscuits

• Led agency support for corporate market communication initiatives for this AFC brand to include radio, ADVO/

print, in-store support/POP, signage and promotions

• Created detailed LSM programs with key franchisees for impacting weekly sales

• Key market promotions/sales lifts led to agency acquisition of additional markets

Kroger Southwest Division

• Directed efforts of ten-person team dedicated to the successful repositioning of this regional 200+ store grocery

chain

• Developed strategy for media (television, radio, print, OOH), events, LSM, promotions and employee engagement

programs

• Steward of $10 million+ budget with detailed reconciliation and reporting

• Kroger became the market leader by more than doubling its share of same store sales

Garden Ridge

• Branded quarterly sales event for this 35-store big box retailer

• Directed aggressive television and print campaigns targeting core shoppers

• This 72-hour shopping event became the chain’s major traffic generator

1996-1997 Luckie & Company Birmingham, AL

Vice President/Associate Media Director

Spearheaded the media initiative for strategic planning, research, target analytics and segmentation, while overseeing

media buying, merchandising, budget stewardship and post-analysis functions. Primary client responsibilities focused

on Alabama Power Company and its corporate and statewide needs.

1994-1996 Steiner/Bressler/Zimmerman Birmingham, AL

Vice President/Media Planning

Established and staffed the strategic media planning department for servicing the following accounts: Alabama Power

Company, Birmingham Olympic Soccer, The University of Alabama in Birmingham Athletics program, Bruno’s (regional

grocery), Golden Flake Snack Foods, Carraway Methodist Medical Center, Norwood Clinic and Parisian Specialty Stores.

1987-1994 Tucker Wayne/Luckie Birmingham, AL

Senior Media Planner

Provided media planning support for BellSouth Residential and Small Business Services, Blue Cross and Blue Shield of

Alabama and Georgia, and American Cast Iron Pipe Company.

1982-1987 Bower Dorsey O’Neill/Great Western Houston, TX

Sr. Media Planner/Buyer

Education University of Alabama, Tuscaloosa, B.A. Journalism

Organizations Newsweek Magazine’s “Top 100 U.S. Media Planners”

& Honors Utility Communicators Inc. (UCI)

Houston Advertising Federation

Contact this candidate