Manager Marketing

SPENCER J. MILLERBERG

**** ****** *** ** ******, AR 72758 Office: 479-***-**** Cell: 479-***-**** E: ********@***.***

EXECUTIVE SUMMARY:

• 8 years marketing experience in retail, consumer goods, and industrial products

• M.B.A. – Brigham Young University -- Marketing (Magna Cum Laude); B.S. – International Finance

• Strong marketing skills honed through presentations to senior management of Fortune 500 companies

EXPERIENCE:

WAL-MART STORES, INC. BENTONVILLE, ARKANSAS

BRAND MANAGER – MARKETSIDE APR 2009 – PRESENT

• Launch of a $1B fresh brand with direct responsibility for $450 MM of products within the brand

• Drive increase in sales through refinement of product, packaging, advertising, and store signing.

• Increase traffic in the 4 Phoenix Marketside retail stores through intense grass roots efforts, social

media, and circular based advertising methods

MARKETING MANAGER – SEASONAL MARKETING JAN 2008 – APR 2009

• Directed $47 MM in media and creative for Walmart’s Halloween, Summer, Easter, Mother’s campaigns.

• Produced 27% increase in seasonal cross-sell through coordination of themes/creative across the box.

• Managed creative across all merchandising teams, roster of agencies, and national brand suppliers.

ASSOC. MARKETING MANAGER – NEW STORE ADVERTISING AUG 2006 – JAN 2008

• Directed $24 MM in media and creative to advertise the opening of over 500 new Wal-Mart stores

• Delivered a 130% marketing ROI and reduced media costs by over $4 MM / year by using refined

targeting methods and customizable creative templates to more effectively reach key customer

• Drove $220 MM of increased sales and 22% increased foot traffic in new Wal-Mart stores

LITTLE GIANT LADDERS SPRINGVILLE, UTAH

ASSOC. MARKETING MANAGER DEC 2005 – AUG 2006

• Identified $560 MM underdeveloped customer segment through breakthrough segmentation study.

• Drove 43% increase in purchase intent through creation of a $160 MM Little Giant sub-brand

• Formulated comprehensive marketing plan to support the product launch

BLACK & DECKER CORPORATION TOWSON, MARYLAND

MARKETING INTERN MAY 2005 – AUG 2005

• Delivered 8% increase in marketing ROI on $30MM in sponsorship funds by reinvesting in most effective

areas of customer value, loyalty, and employee satisfaction

• Drove market feasibility study that influenced decision to enter a new $3.5B market

THE SAVAGE COMPANIES HOUSTON, TEXAS

MARKETING AND LOGISTICS CONSULTANT JUN 2002 – AUG 2004

• Preformed marketing consulting for ExxonMobil, BP, ShellMotiva, Cargill, and CITGO

• Created custom industry forecasting tools, helping increase profits by an average of 23%

• Optimized the use of $50MM in transportation assets to add $2MM/year in excess sales capacity

• Assisted in the start-up of a new $90MM joint venture by establishing industry sales forecasts

EDUCATION:

BRIGHAM YOUNG UNIVERSITY, MARRIOTT SCHOOL OF MANAGEMENT PROVO, UTAH

MASTER OF BUSINESS ADMINISTRATION – MARKETING APRIL 2006

• Magna Cum Laude, Beta Gamma Sigma, Academic Scholarship, Business Plan Director

BRIGHAM YOUNG UNIVERSITY, MARRIOTT SCHOOL OF MANAGEMENT PROVO, UTAH

BACHELOR OF SCIENCE – INTERNATIONAL FINANCE JUNE 2002

• 3.78 GPA, Academic Scholarship, ACE club vice-president

VOLUNTEER WORK:

THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS RIO GRANDE DO SUL, BRAZIL

REPRESENTATIVE JULY 1997 – JULY 1999

• Assisted mission president in logistical coordination and training of 200+ volunteers

• Became proficient in Portuguese; later learned Spanish and American Sign Language

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