Manager Marketing

M AR K S . V AN W A G E N E N

**** *. ******* *** ~ Eagle, ID 83616

208-***-**** ~ ***********@*****.***

M AR K E T I N G M A N AG E R

Accomplished professional with extensive Marketing and Product Development experience. Adept

at identifying market trends to develop new revenue streams and capitalize on high growth and

emerging markets. Persuasive communicator, conveys information with clarity and effectiveness.

Talent for forging critical strategic partnerships. Skilled at collaborating cross-functionally to

translate corporate vision into clear, actionable plans that support objectives, enhance

competitive advantage, and deliver results. Champion for customer experience and loyalty

improvements that result in exceptional service and high customer retention.

Areas of Expertise:

Team Leadership Field Marketing Profit & Loss

Project Management Business Planning End User Sales

Strategy Development New Business Development Segment Marketing

“Mark has an uncanny ability to bring the customer's voice to life and a flair for developing structured

plans and thorough execution that brings about the change necessary to support business growth.”

Vic Foti, Marketing Manager, HP

“Mark was the ideal choice. He was able to retain the marketing professionals, create a management

structure that models empowerment, establish tremendous credibility with the lab, create a new sense of

confidence with our partner divisions and drive the structure and vision for the overall business.”

Gary Gubitz, Marketing Manager, HP

C AR E E R H I G H L I G H T S

Increased market share from 14% to an industry-leading 25% for external print servers.

Grew print server revenue from $225 million to $429 million in two years.

Achieved double-digit profit margins, setting a new record for Hewlett-Packard.

Developed reseller channel sales, growing run rate 24-fold in two years.

Led product team to #1 market share position in printer management software.

Captured $100 million in incremental revenue by spearheading product line and partner expansion.

Increased printer connect rate from 60% to 81%, with aggressive bundle creation and co-marketing.

Improved customer loyalty scores 73%, by driving company-wide consumer segment change efforts.

Exceeded key marketing objectives by delivering 100 events to over 10,000 customers.

Achieved 100% forecast accuracy by implementing innovative analysis and forecasting tools.

Certified ScrumMaster (Agile software development).

P R O F E S S I O N AL E X P E R I E N C E

HEWLETT-PACKARD COMPANY, Roseville, CA and Boise, ID 1988 – 2008

Customer Experience Strategy Manager, Imaging and Printing Group, 2002 – 2008

Led HP’s world-wide consumer segment council across business units and regions.

Developed annual goals, strategies, and plans for the customer experience function.

Program-managed all segment projects with monthly reports to HP’s Executive Council.

Utilized Six Sigma and Customer Experience Design methodologies in improvement projects.

Quantified loyalty score impact on market share and gross margin improvement

M ARK S. VAN WAGENEN – PAGE TWO

P R O F E S S I O N AL E X P E R I E N C E continued

Senior Product Manager, Servers and Storage, 2001 – 2002

Product manager and program manager for a $100 million services revenue stream.

Managed the integration and testing of key third party solutions – SAP and Oracle.

Launched Startup Integration Service involving servers, software, and storage.

Initiated the system program management function for storage development.

Field Marketing Manager, Medium Business Customer Segment, 2000 – 2001

Managed a team of 10 remote program managers to help achieve over 100% quota performance.

Managed demand generation marketing activities for the manufacturing industry solutions portfolio.

Defined and launched marketing strategies to win in financial, hospitality, and health care markets.

Product Marketing Director, Network Printing Solutions, 1998 – 2000

Organized, staffed, and led a virtual marketing team of 20 members in two locations.

Led the cross-functional business team with P&L responsibility for a $600 million business.

Defined and managed product roadmaps for market-leading software and hardware solutions

Led go-to-market strategies and plans across the company for network printing solutions.

Strategic Planning Specialist, Network Printing Division, 1996 – 1998

Authored and led the division’s annual business plan involving over 70 people across 10 divisions.

Developed a new customer segmentation model to focus product offerings and marketing efforts.

Identified, sized, and developed plans for new business investment.

Revamped the division’s decision-making processes for greater efficiency and accountability.

Product Line Manager, Network Printing Products, 1994 – 1996

Co-led the business team for a $429 million print server business.

Managed a team of eight product managers with complete product lifecycle responsibility.

Partnered with platform divisions to increase the print server connect rate from 21% to 39%.

Led organizational structure and staffing changes to stay ahead of the rapid growth of the business.

Technical Training and Support Manager, Networking Products, 1992 – 1994

Expanded technical training delivery from hundreds to thousands of students per year

Let the creation of an industry network certification program with Novell, Microsoft, Lotus and

Wordperfect.

Sales Development Representative, Networking Products 1990 – 1992

Established HP networking products in the reseller channel in the Eastern Sales Region.

Secured commitment from national reseller accounts to carry and promote the HP product line.

Product Manager, Manufacturing Network Products 1988 – 1990

Played a key role in major account wins at General Motors, Ford, and Boeing.

Exerted influence as a member of the industry steering committee to shape user group events to

grow the overall market and strengthen HP’s position.

E D U C AT I O N

MBA, Management Information Systems emphasis, California State University, Sacramento, CA

BS, Operations and Systems Analysis, Brigham Young University, Provo, UT, Graduated in top 10%

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