Project Management

Eric J. Hoch ** Main Street • Flanders, NJ ***** • h: 973-***-**** • c: 908-***-****

I pride myself on developing and managing strategically-minded creative outcomes and cross-functional teams;

leading to fiscal, operational, and creative success. I possess a “hands-on” entrepreneurial spirit balanced with a

clear understanding of corporate structure and responsibility.

October 2006 – Present

Consultant

Strategic, positioning, and creative consulting for B2B clients and key relationships developed under Creotex Communications

June 2005 – September 2006

Managing Director

Creotex Communications, Inc., Totowa, NJ

A full-service advertising/branding/design agency with a complement of 19 employees: business -to-business advertising in

pharmaceutical/ healthcare, real estate, higher education, and medical education/communication

Co-founded, developed, and led the complete small business build-out of all infrastructures from inception. Managed

employees and oversaw all business, operations, finance, strategic, proposals, quality, client relations, and creative.

Established and managed client base with daily client interaction, management of account team and drove business

development initiatives

June 2001 – May 2005

Director, Creative Services

Cardinal Health and BLP Group Companies (acquired August 2002), Wayne, NJ

Cardinal Health, a Fortune 17 company, is a comprehensive provider of products and services to the healthcare and

pharmaceutical industries. BLP Group Companies was a holding company encompassing 15 individually structured and

branded national entities in medical education/communications, meetings management, consumer -to-physician, advocacy

group and managed care, peer-to-peer education, IT resources and branded systems, sales services, and sales training

Led the corporate start-up: integration into process and structure, ongoing operation, and fiscal success of an agency- styled

design group to manage all components of pharmaceutical client–related deliverables, corporate branding and advertising

Management of all aspects of the Agency: creative, account, editorial, production, production management, presentation,

web/interactive, and operations. Interacted daily with clients on planning, strategy and deliverables and oversaw all aspects of

account services team. Was hands-on and led the oversight, procurement, proposals, quality control, strategic insight and

creative direction of the business. Pitched and won the business-to-business advertising of Cardinal Health and its services.

Expanded to 45 full-time employees plus additional contractual staff

Grew revenue from zero to $2.8 million in 2002; $5.5 million in 2003; and $10.8 million in 2004, all calculated at cost

In 2004, optimized and merged all silo creative services teams to an umbrella network of 6 creative sites across the nation;

with full interaction, reducing redundancies and an $800,000.00 annual outsource expenditure. Print sourcing and procurement

with contracted vendors led to a $250,000.00 rebate to the division in 2003

Owned and managed the development of, rollout, and adherence to a Cardinal Health master brand strategy, leading to a

concise and unified messaging platform with extensive collateral rollout. 50% savings over existing methods based on

efficiencies, cost structure, staff allocation, and planning

Leadership roles in Cardinal Health corporate-wide initiatives and operating committees resulting in operational and fiscal

efficiencies across all companies and the development of corporate process and procedure identification and implementation.

Championed and led the planning, development, and corporate-wide deployment of a first-ever time-tracking and project

management system. This labor, cost and information tracking initiative at BLP led to more accurate cost models, accountability

and the first true actual-time billing with a clear understanding of the cost drivers associated with programs, across all companies

Managed relations and process implementation in the commercialization of Cardinal Health’s printing business

Drove employee performance–enhancing practices and goal setting with an average retention rate of 95%

Areas of specialty included medical education, medical communication, consumer and promotional pharmaceutical, and

business-to-business advertising

December 1998 – May 2001

Associate Creative Director – Art

Knoll Pharmaceutical Company (acquired by Abbott Laboratories in 2001), Mount Olive, NJ

Knoll Pharmaceutical Creative Services group was a full-service, full-complement pharmaceutical advertising agency and focused

on Agency-of-Record, individual project work for brands and services, corporate programs, and consultative assignments

(creative, strategic, and tactical); all acquired through strategic and creative pitches against external entities

Responsible for the initial setup of the in-house pharmaceutical advertising agency including: policies, procedures, job

descriptions, and hiring of key staff along with marrying of a creative process and culture into a corporate structure. Continually

enhanced and led the creative department (full-time and contractual) in concept, strategic, and tactical development for all brand

and project work while overseeing and advancing the creativity produced by the group

Collaborated to interpret research, create brand positioning, drive process, accountability, and timing to meet established goals.

Additionally responsible for client presentations; product pitches; personnel relations; Macintosh network; scheduling; timin g; and

creating, maintaining, and tracking of creative department budgets

Reported directly to the Senior Director of Marketing and maintained a highly visible leadership position, interacting on a d aily

basis with all aspects of corporate, client, and Agency personnel

Worked with the staff in defining clear career goals and development plans to achieve them, with a retention rate of 92%

Set, attained, and exceeded all Agency goals and expectations fiscal, personal, and management with regard to concept,

design, strategy, and expansion, leading to a reporting structure of 20+ full-time creative employees plus contractual

March 1997 – December 1998

Senior Art Director

Adient, a CommonHealth Company, Wayne, NJ

A promotional pharmaceutical advertising agency under the corporate umbrella of CommonHealth and the WPP Group

Creation of initial concepts and subsequent design through market research and production, including all collateral work

associated with product launches/lifecycle (sales force materials, conventions graphics, physician/consumer education pieces)

Responsibilities included continual client contact and presentations; scheduling, timing, and project budgeting; pitch

development; coordinating creative support, traffic, account, production, and vendors through completion of all team projects

September 1992 – March 1997

Design/Production Coordinator and Designer

Ronald Emmerling Design, Inc., Montclair, NJ

Emmerling Design was a consumer packaging, product and graphic design firm: consumer products in home go ods (window

treatments, bath/kitchen accessories, home care), high end audio systems, electronic/phone/video/automotive accessories

Responsibilities included: project design – from concept through production; workflow management for agency up to 10 full-

time designers plus contractual; final production approval on all agency projects; daily account/project management; hiring and

managing of design/production talent; marketing; and management of the computer network, project costs and vendors

Education and Training

Pennsylvania State University - Bachelor of Arts with emphasis in Graphic Design

Supervisor Development Program - Cardinal Health

12-week program: Leading Change; Effective Communication; Managing Multiple Priorities; Coaching; Fundamentals of

Human Resources and Finance; Achieving High-Performance Work Teams; Dealing with Conflict; Improving Employee

Work Habits; Interviewing, Selection, and Placement

World-Class Marketing - Laying the Foundation - Knoll Pharmaceutical and Impact Planning Group

Creating and Sustaining Market Power; Creating the Strategic Context; Market Segmentation Analysis; Targeting

Segments for Relative Emphasis; Differential Advantage Analysis; Creating the Product-Market Strategy

Knoll Pharmaceutical and Development Dimensions International

Guiding Conflict Resolution; Facilitating Improved Performance; Performance Planning: Reviewing Progress, Setting

Expectations

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