WAYNE MOLES

***** ******* ****, ************, ** 32223, Phone: 904-***-****, Mobile: 646-***-****, abnvw1@r.postjobfree.com

SENIOR ACCOUNT SERVICE PROFESSIONAL WITH GLOBAL FORTUNE 500 EXPERIENCE

Core competencies:

Advertising and branding: Directed international advertising and marketing communications for the world’s

third largest information technology company at 3 advertising agencies in 4 cities on 2 continents,

culminating in $500 million global branding campaign in 23 countries

Copywriting and creative direction: Wrote and designed international advertising and marcom materials for

industry leaders GE, Fujitsu, Toshiba, The Wall Street Journal, CS First Boston, Onkyo, Nakamichi,

Motorola, General Motors, Toyota, Honda and others

Public relations: Publicity, media relations, issues management, crisis communications

Relationship management: Communications counsel to corporate management at all levels

Management & team leadership: 20 years experience managing multinational, multidisciplinary teams

PROFESSIONAL EXPERIENCE

UNISON INDUSTRIES (GE AVIATION) – 2005 to present

Marketing Communications Manager

Directs all corporate and product advertising, public relations, online, trade show and marketing support

activities for $500 million subsidiary of GE Aviation.

Key Accomplishments:

Successfully led corporate re-branding initiative, highlighted by new corporate advertising campaign

Developed new product advertising and promotional campaign for consumer product line (aviation spark

plugs) helping to achieve 20% CAGR for distributor sales

M.I.7 CONSULTING – 2004 to 2005

Advertising and Marketing Communications Consultant

Advised multinational advertising team in the creation of corporate brand advertising for Fujitsu Ltd. Obtained

client consensus, buy-in and logistical support for advertising, from concepts through the production process.

Ensured adherence to global brand guidelines and corporate identity standards.

INTERPUBLIC GROUP OF COMPANIES - 2001 to 2004

Bozell/Minneapolis (2001 – 2003) - Foote Cone & Belding/New York (2003 – 2004)

Senior Account Director/Management Director

Coordinated the launch of 23-nation global brand advertising initiative for Fujitsu Ltd. Managed agency

communications with Fujitsu’s corporate advertising division in Japan and regional client representatives in the

U.S., Europe and Canada. Developed campaign strategy and tactics, including new corporate and product brand

architectures, corporate brand management organization, and the rebranding of two IT services subsidiaries.

Directed interdisciplinary teams of up to 140 individuals in New York, Minneapolis, San Francisco, London and

Singapore in the development of TV, print and online campaigns.

Key Accomplishments:

Initiated 4-year, $500-million global brand advertising campaign and established global agency consortium

with creative, media and account teams in Japan, U.S. and Europe to implement the program

Increased Fujitsu brand awareness in the US by 61%, with comparable gains in other metrics and

geographies.

WAYNE MOLES – PAGE 2

ASIAN ADVERTISERS (TOKYO/SILICON VALLEY) - 1987 to 2001

Asian Advertisers/USA, Santa Clara, California (1990 – 2001)

Vice President/Managing Director: Established first U.S. office of Tokyo-based advertising agency group.

Built liaison office into a full-service agency with capitalized billings of more than $20 million. Managed U.S.,

Canadian and European advertising for Fujitsu Ltd. and its subsidiaries. Directed new business development

activities, resulting in contracts with Motorola, General Motors, EMC Corporation, Applied Materials, Solectron

and others. Supervised all client service activities, and advised clients on integrated marketing communication

strategies and tactics, including print, broadcast, and online advertising, and direct marketing campaigns.

Asian Advertisers, Inc., Tokyo, Japan (1987 – 1990)

Senior Copywriter/Creative Director: Created consumer and business-to-business advertising campaigns

for Fujitsu, Toshiba, Onkyo, Nakamichi, Mitsubishi, Dow Jones, CS First Boston, Sanwa Bank, Bank of Tokyo,

Sumitomo Trust Bank, Garuda Indonesia Airways, and the California Raisin Advisory Board. Wrote ads and

collaterals on a free-lance basis for Honda and Toyota automobiles, Fuji camera and camcorders, and others.

Key Accomplishments:

Won Business Week magazine’s award for “Excellence in Corporate Advertising” 10 times in 12 years

EDUCATION

The American College of Greece, Athens, Greece: Graduate studies in Business Administration.

University of Nebraska, Lincoln, Nebraska: BA in Journalism (Advertising Sequence).

PROFESSIONAL ACTIVITIES

Taught International Advertising seminars, University of California, Santa Cruz marketing certification

program (1994-1998)

Business Marketing Association: President, San Diego Chapter (1984-1985); Board of Directors, Northern

California Chapter (1995-1998).

Frequent speaker on international advertising, marketing and brand management topics to professional groups

including:

International Advertising Association (New York)

Business Marketing Association (Philadelphia, Orange County, Silicon Valley)

Advertising League (Dallas)

Medical Marketing Association (San Diego)

Nihon Keizai Shimbun seminars on Japanese advertising (Atlanta, Dallas, San Jose)

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