Edmund J. Choi
**** **** ******** **** - ** Brooklyn, NY 11209
Mobile: 347-***-**** *******@*****.***
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AWARD WINNING SALES PROFESSIONAL
Sales Qualifications: 3 year track record of achieving sales goals. Delivered sales growth in a highly competitive industry, new markets,
and established accounts. ‘Hunter’ mentality backed by powerful modes of selling which include consultative, solution, and strategic
methods to ‘C’ level executives and top level decision makers. Proven ability to identify needs and recommend solutions, build rapport,
cross sell and manage post sales follow up.
Management and Leadership: Proven ability to recruit, train and motivate sales staff to achieve ambitious goals.
Communications and Conflict Resolution: Repeatedly demonstrate strong relationship-management skills with clients; leveraged
relationships to obtain referrals, grow existing accounts and capture new business.
Time Management and Organization: Demonstrated ability to prioritize multiple roles and tasks to meet deadlines and achieve
goals.
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CAREER SUMMARY
AXA Equitable (New York):
Sales Manager June 2007 – June 2008
Closed and managed clients for district ranked #15 nationwide. Direct efforts have led to district’s # 1 rank of 98% in New Business
Value, our in-house measure of profitability. Grown from $175 to $450MM in working assets under management within 2 years.
Team manager responsible for recruitment, overall skill development, and sales goals for new and existing sales staff.
Rapidly assessed and managed new competitive markets to implement effective strategic sales plans at national levels.
Delivered presentations to college seniors, industry professionals, and management that resulted in new business development.
Financial /Account Executive June 2005 – June 2007
Prospected/Originated clients by joining associations, organizations, attending trade shows, networking, cold calling, leveraging
relationships and creating strategic alliances.
Closed clients by becoming an industry expert and utilizing consultative, solution, and strategic sales practices to enhance districts
revenue and profit margin. Exceeded every monthly sales goal and maintained closing rate of approximately 86%.
Managed client relationships by preparing industry, sector, and market analyses for clientele portfolio selection to obtain referrals, up-
sell and cross sell. Research built around performance calculations, variances to established benchmarks, assets and liabilities review,
market conditions and trends.
Provided products/solutions for growing businesses that included but not limited to Business Continuity Plans, Employee Benefit
Plans, Executive Benefit Plans, & Qualified Retirement Plans to ‘C’ level executives and top level decision makers.
Provided products/solutions that included but not limited to Investment Strategies and Estate Planning platforms to senior level
executives including Managing Directors, Investment Bankers, etc.
Representative Accomplishments (Individual)
114 clients closed from natural markets, cold markets, and referrals that resulted in $7 million dollars in new business
86% closing ratio in a 33% closing ratio industry
Successfully recruited and trained 5 associates who reached contract level totaling $400K first year commissions
4th ranked proprietary sales associate in February, 10th ranked proprietary sales associate in December
National Leaders Corps – 2006 (100K in gross commissions); National Leaders Conference Invitation: 2007, 2008
Merrill Lynch (New York): Business Systems Analyst Consultant June 2004 –May 2005
Analyzed the business needs of clients and traders that helped identify business problems and proposed solutions within the systems
development life cycle domain.
Primary liaison between traders and the systems development teams that defined project scope and business requirements.
Created and executed the documentation of ‘Business and Software Requirement Specifications’ including quality assurance testing.
Travers Tool Co., Inc (New York): Purchasing Agent June 2003 – May 2004
Responsible for inventory “re-buys”. Reviewed and forecasted sales and constantly improved “fill-rate” while avoiding overstock.
Managed overall vendor commodity program for cost reduction, continuity of supply, and quality. Negotiated pricing with vendors
without compromising quality and delivery that resulted in savings over $35,000.
Interfaced with marketing to review forecasting plan and new product development status.
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EDUCATION
Polytechnic University, Bachelor of Science: Business and Technology Management, June 2003
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RELATED SKILLS & INTERESTS
Proficient in Microsoft Office Applications, AEGIS, Linsco Private Ledger (LPL) Branchnet
Registered Series 7, Series 66 Licenses, Life and Health Insurance, NY, NJ, CT, NV, PA
Outside interests include snowboarding in the winter, and golf during the summer