Barry L. Atwood

**** ******* **., ** ****: 616-***-****

Grand Rapids, MI 49505 abnvu4@r.postjobfree.com

Marketing Manager with extensive expertise seeking employment in Marketing,

Product or Project Management.

SKILLS

Employee Management Project Management Collateral Materials

Strategic Marketing Plans New Product Introduction Marketing Research

Creative Solutions P & L Responsibility Product Marketing Plans

EXPERIENCE

BISHOP DISTRIBUTING COMPANY 10/05-3/09

GRAND RAPIDS, MI

Bishop Distributing is a distributor of consumer products. The territory encompasses

Michigan, Indiana and Northwest Ohio.

Marketing

Managed 23 residential product lines, including product changes, pricing,

margins, and promotions.

Increased sales 85% in one product category with a customer loyalty program.

Organized and coordinated all sales materials from vendor to sales force.

Totally restructured annual “trade show” to turn it from a loss to a profitable

event.

Developed and introduced private label wood program from brand design, to

product selection to display development.

Successfully launched 3 new vendor introductions.

Redesigned web site for better customer interaction.

CASCADE ENGINEERING 3/04-10/05

GRAND RAPIDS, MI

Cascade Engineering is a leader in engineered plastic systems and components. They

provide innovative expertise and intelligent solutions for the automotive, solid waste and

industrial markets.

Senior Product Marketing Manager-Emerging Solutions

Created comprehensive product/marketing plans.

Developed promotional and pricing plans for IWS of Florida.

Worked with different divisions in developing marketing plans and strategies.

Designed and directed collateral materials and advertising strategies.

Barry L. Atwood

BRUNSWICK CORPORATION 6/94-3/04

MUSKEGON, MI

Brunswick Corporation operates some of the world’s leading recreation and lifestyle

brands.

Director of Marketing, Capital Equipment 6/00-3/04

Developed a revised scorer line that was unique to the industry. This new

product line included my being issued a US utility patent.

Directed and implemented new scorer line that replaced the current product line.

Directed new scorer exciters for the new scorer product line.

Indirect profit and loss responsibility for $200M business at the peak.

Developed strategic long-range product plans for the entire capital equipment

division.

Developed marketing plans, promotional plans and pricing for entire product line,

worldwide.

Directed focus group market research for electronic support plans and product

plans.

Given responsibility for entire Capital Equipment product line in 2000.

Extensive International experience.

Marketing Manager, Core Products 6/94-6/00

Led project team for the furniture redesign project.

Developed and directed the New Product Development and New Idea

Generation.

Developed marketing and product plans for the Core Capital Equipment

Business Unit.

Made formal presentations nationwide to introduce the new, revolutionary

Frameworx product line. This product line resulted in a 40% increase in

business.

Develop new advertising campaign to reposition the new lane product.

Led product redesign for a new bowling lane, which resulted in 30% increase in

sales over 2 years.

Won two division innovation awards for creativity.

INTERLOGIC SYSTEMS, INC., General Manager 6/89-1/94

WHIRLPOOL CORPORATION, Product Manager 1/86-6/89

AT&T, Account Manager 6/81-5/84

EDUCATION

Michigan State University MBA Marketing

Michigan State University BA Marketing

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