Sales Management
Resume:
JAY HURWITZ
New Port Richey (Tampa), FL 34654
abnvsx@r.postjobfree.com
OBJECTIVE
My career objective is to obtain a senior leadership position with a progressive firm specializing in
healthcare services. I will utilize my strengths in operations, business development and information
technology to support the accomplishment of organizational objectives such as cost reduction and
revenue enhancement.
PROFESSIONAL EXPERIENCE
Renown Health 2008 to PRESENT
Director of Group Practice Operations Reno, NV
Responsibilities include:
Reduced salary expenses in excess of $350,000.00 though a reorganization of the medical group
leadership structure.
Senior-level operational management of a large multi-location primary care medical group and seven
urgent care centers.
Leadership consisting of over 65 physicians, 12 managers and 150 staff.
P & L Responsibility
Coordinated planning for rollout and “go live” of new Epic Practice Management System and rollout of
Electronic Medical Record.
Achieved significant operational cost reductions through emphasis on the flexing of staffing and more
effective management of purchased services expenditures.
Interfaced with physicians on service and procedure coding improvements to eliminate under coding.
Center for Surgical Excellence/ 2007 to 2008
Robert D, Rehnke, M.D., P.A. St. Petersburg, FL
Practice Administrator
The Center for Surgical Excellence provides surgical services to plastic surgery patients in the Tampa
Bay region of Florida.
Responsibilities include:
Implemented patient coordination function to ensure effective follow-up of post consultation patients
resulting in a 15% increase in the “consult to scheduled surgery” ratio
Pricing development and analysis resulting in a 10% increase in revenue.
Senior-level Financial and Operational management of a surgical facility
Developed cash flow management processes to support more effective projections and analysis
P & L Responsibility
Coordinated the design and development of new website
Development and implementation of marketing programs
Personnel management
Analyzed existing benefit package and implemented a new health plan and long term disability
benefits for employees
Initiated the development of a new 401K package for employees
Facility Management
DOCUSYS CORPORATION 2006 - 2007
Product Manager Mobile, AL
DocuSys develops and markets products including electronic medical records for anesthesia and digital
drug management system software solutions for the hospital industry.
Responsibilities include:
Management of the product development process for new product launch
Financial Analysis of business issues and metrics to evaluate business opportunities and the financial
feasibility of program strategies
Development and management of customer relationships to facilitate market research and problem
delineation
Development of product positioning documents, pricing and packaging strategies
Coordination of multidisciplinary teams to develop innovative sales programs, campaigns, and tools
Development of content for product and company collateral
Performed expert product demonstrations and direct sales support in key customer accounts
LB MEDICAL CENTERS OF BROWARD 2000 – 2006
Area Administrator Ft. Lauderdale, FL
A multi-site, multidisciplinary physician group practice.
Responsibilities include:
P & L responsibility for and management of the overall operations of two practice locations including
18 physicians and 60 clinical and non-clinical support staff
Reduced supply costs by 27% through strategic purchasing agreements with vendors
Increased revenue by 11% through marketing of practice services to the community
Performed extensive recruiting to ensure effective staffing at all locations
ECLIPSYS CORPORATION 1998 - 2000
Regional Sales Executive Delray Beach, FL
Develops and markets enterprise-wide software solutions for the hospital industry.
Responsibilities include:
Successful, consistent development of sales strategies and account management
Developed sales strategy for client hospitals focusing on clinical and financial systems across a five-
state region
Developed pricing packages targeted at the specific dynamics and competitive nature of each sales
process
Contract negotiations, account management, product and service marketing and promotion were also
crucial to account management success
Created a highly successful product seminar for customers and prospects focusing on marketing
strategies through the use of the Internet for my assigned territory. This seminar was adopted by the
company as a model to roll out to all sales regions within the U.S.
UNIVERSITY OF MIAMI SCHOOL OF MEDICINE 1995 - 1998
Administrator/Manager III Miami, FL
The University of Miami, School of Medicine in collaboration with Jackson Memorial Hospital is an
internationally renowned academic medical center with a Level 1 Trauma Center providing tertiary patient
care services.
Responsibilities include:
Established process improvement focused on physician documentation procedures for critical care
evaluation and management services resulting in a 10% reduction in claims rejection and increasing
reimbursement by 12%
Reorganized staff clinic and billing activities and instituted new policies and procedures and work flow
resulting in a 60% increase in staff productivity and a 23% reduction in personnel turnover
Physician recruitment: Served as a member of the search committee for the selection of a new Chief
of Service for Trauma and Surgical Critical Care Divisions
Profit and loss responsibility for 3 divisions of the Surgery Department
Performed extensive recruiting to ensure effective staffing for all divisions
SHARED MEDICAL SYSTEMS, INC. 1984 - 1995
Sales Executive, Decision Support Systems Malvern, PA
SMS develops and markets enterprise-wide software solutions for the hospital industry.
Responsibilities include:
Personally generated an annual average of $3M in net new revenue for 3 years exceeding
established corporate objectives for each of those years
Responsible for all decision support systems sales activities across a four-state region
Established relationships with and marketed directly to C level executives from assessment of their
decision support information needs through contract negotiations
Account Executive, Client Services
Responsibilities include:
Responsible for business activities including client support and business development for eight
medical centers and hospitals. These hospitals represented an ongoing annual revenue stream of $5
million
Responsible for add-on sales within the assigned territory resulting in an 11% increase in product
penetration equating to over $1.6 million
Raised customer satisfaction levels by 22% based on results of surveys conducted by an
independent firm
Product Manager/Analyst
Responsibilities include:
Co-led development team for the functional design of new mainframe-based materials management
application. This resulted in net new revenues of $12 million over a three-year period. During initial
product rollout, provided sales support on a national basis contributing to the sale of five systems
Developed functional specifications for new products and existing product enhancements
Worked with systems analysts and programmers to translate functional specifications into technical
specifications leading to the development of new products and existing product enhancements
Developed content for promotional marketing literature and product collateral
Coordinated product rollouts
SUBURBAN GENERAL HOSPITAL 1982 - 1984
Director of Materials Management Philadelphia, PA
Suburban General Hospital is a community-based acute care facility providing full spectrum patient care
services.
Responsibilities include:
Directed all materials management functions including, purchasing of medical/surgical supplies and
pharmaceuticals, supply distribution, inventory control systems and sterile reprocessing
Instituted new methodologies to optimize inventory control effectiveness
Saved $1.9 million by developing improved hospital purchasing contracts and programs
Chaired the Value Analysis/Standardization Committee
Performed extensive recruiting to ensure effective staffing across the department
EDUCATION
MBA - Health Administration, Temple University, Philadelphia., PA
BS - Psychology, University of Pittsburgh, Pittsburgh, PA
MEMBERSHIPS
Beta Gamma Sigma Honor Society
AWARDS and RECOGNITION
President’s Club 3 Years - Shared Medical Systems, Malvern, PA
President, Health Administration Society of Temple University, Philadelphia, PA
Excellence Award - Hospital Association of Pennsylvania
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