Assistant Marketing

ERIN E. MCCRARY

*** **** ******, ******, ** *****

abnvqv@r.postjobfree.com 229-***-**** (primary/cell)

EDUCATION

UNIVERSITY OF GEORGIA, TERRY COLLEGE OF BUSINESS, Athens, GA 2008-2010

MBA, Marketing

Graduate Assistant; MBA Ambassador Coordinator; Co-Chairman for MBA Admission’s Welcome Weekend

Marketing Club; Graduate Women’s Business Association; UGA Top Entrepreneur – Final 8

MBA Chairman for UGA Professional’s “Beat the Buzzer” Charity Tournament

BERRY COLLEGE, Mt. Berry, GA 2002-2006

BS, Marketing

GPA: 3.95/4.00, Summa Cum Laude; John A. Sibley Scholar, Robert and Gloria Shatto Scholar

ODK (National Honor Leadership Society), Vice President of Members; Phi Kappa Phi (National Honor Society)

International Business Strategy Invitational – 1st place Industry Champion, Co-Manager

EXPERIENCE

BARNSLEY GARDENS RESORT, Adairsville, GA 2006-2008

Special Events Coordinator, 2008

Initiated and lead project to capitalize on existing client base to create new revenue stream

o Developed new marketing strategy for existing customers, created new pricing structure and marketing materials

o Drove average revenue per transaction by 102% and increased length of customer’s stay

Managed multiple events and clients daily, providing rapid response and close attention to detail

Enhanced client’s experience with expeditious communication and service

Established trusted network of vendors, negotiated contracts and directed event production

Awarded Employee of the Month, February 2008

Assistant Wedding Coordinator & Conference Services Assistant, 2007

Added responsibilities included: Acted as contact for corporate clients, coordinated the turnover of new bookings from the

sales team, additional administrative support

Assistant Wedding Coordinator, 2006-2007

Provided high touch response to inquiries to boost site visits by potential clients, enabling a 75% success rate on booking

visiting potential clients

Developed estimates of client’s expenditures and legal contracts detailing obligations, created templates and processes to

streamline routine practices, saving time and reducing errors

Conducted revitalization project which increased average transaction revenue approximately 65%, achieved through:

o Defined target market, developed and implemented strategy for reaching designated market

o Restructured pricing to increase profit margin

o Refocused and redirected marketing dollars to earn a better return on investment

o Refined and revamped creative content for web and print

o Employed initiative to sell all property outlets to Barnsley brides

o Developed strong vendor partnerships

o Developed handbook for clients to guide them through planning process

BERRY COLLEGE MARKETING DEPARTMENT, Mount Berry, Georgia

Research Assistant 2005-2006

Designed and conducted focus group research in conjunction with The New Man proposal for the National Textile Center

Analyzed results and data from research to establish direction of future study

Established preliminary research of current/historical trends through literature review

ADDITIONAL INFORMATION

Adobe Photoshop; Black & White Photography; Northwind Maestro PMS Suite

Activities: youth counselor, Habitat for Humanity Emergency Response Team, theatrical costume design, community

volunteer

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