J E AN P E R R Y

O BJE CTIVE

To secure a challenging and progressive marketing position, capitalizing on my current expertise in marketing,

product marketing and management, e-commerce, and strategic development. Also looking for the ability to

expand on my current knowledge base, while providing a level of excellence in my performance.

E X PE RIE NCE

2007-Present Spark Networks Provo, UT

Email Marketing

Managed and oversaw CRM email programs, which generated approximately 150,000,000 per week, over 28

separately branded Online Dating websites.

Identified, developed and implemented strategic marketing programs based on revenue, business needs and

opportunities, competitive research, and site performance.

Created program project briefs, copy, graphic specifications, html code set-up, QA and program launch.

For one brand alone, programs I developed increased click rates as much as 26% (depending on program).

Developed newsubject lines for testing, increasing open rates as much as 38% (depending on program).

Worked with Email Service Provider to resolve any issues with halted emails, file transfer problems, etc.

2006-2007 American Name Services Orem, UT

Marketing Director

Managed all marketing activities, including strategic development, branding strategies, graphic standards, web

development, and marketing campaigns for Managed List and Compiled products.

Reviewed existing marketing strategies, and made adjustments based on findings.

Developed and managed Marketing calendar based on product performance, strategic goals and industry

trends. Developed strategies for newproducts, including compiled database of over 150 MM records.

Redesigned and implemented new graphic standards for company, including all literature, email and direct

mail campaigns. Also re-designed website and assisted in implementation.

2004-2005 American Express Phoenix, AZ

Marketing Analyst

Developed, recommended, and implemented marketing programs for Online Merchant Services based on

internet trends, competitive research, site performance, revenue savings and future business opportunities.

Reviewed existing products for functionality and usability, solicited customer feedback through focus groups

and surveys, and made adjustments based on findings.

Coordinated with advertising agency in the development of creative for email, direct mail and online

marketing campaigns. Managed a multi-channel campaign schedule.

Redesigned and managed monthly Divisional Report for AE Senior Executives and Divisional distribution.

Managed a cross-functional team to automate reporting on division savings and site performance.

2002-2003 Household Finance/HSBC Chicago, IL

Product Manager, E-Commerce Marketing

Developed, recommended, and implemented strategic product and marketing programs based on revenue,

Internet trends, competitive research, site performance, and future business opportunities.

Identified business needs, justified new programs/products, developed functional specifications and

requirements, and managed programs through post production.

Reviewed existing products for functionality and usability, solicited customer feedback, and made

adjustments based on findings.

Responsible for regular system, program and revenue performance reporting.

Managed the development of an email address repository for Consumer Lending. Included classification,

compilation, and automation of existing and new email sources. Developed business rules and record usage

standards, database architecture and cross-database integration.

Acted as liaison to Direct Mail Campaign Managers for all integrated E-Commerce programs.

Assisted in development of cross-company initiatives, including a revolutionary Customer Feedback

Initiative, and a Billing Statement enhancement initiative impacting all HI business units.

2000-2002 Household Finance/HSBC Prospect Heights, IL

Acquisitions Affiliate and Pre-Approved Campaign Mgr.

Developed, recommended, and implemented product marketing programs based on data analysis, revenue,

competitive research, and future business opportunities for Acquisitions.

Identified business needs, justified new programs/products, developed functional specifications and

requirements, and managed programs through post production.

Managed Household's largest direct mail program, including staff, budgets, reporting, liaisons and vendors.

Managed branch communications regarding current campaigns as well as new programs. Worked as a liaison

with branch representatives on Marketing Programs.

Worked with Analysis to develop, test and monitor risk management strategies and profitability models.

Standardized reporting and schedules from our production vendor. Streamlined audit process from two days

to four hours, saving time and expense.

E xecuted and assisted in development of the first Merchant Incentive mailing with large retail partner.

1998-2000 Household Finance/HSBC Prospect Heights, IL

Acquisition Pre-Approved Production Manager

Managed HI Acquisitions direct mail program, including reporting, liaisons and vendors.

Assisted in executing the first co-branded (HFC and Beneficial) Prospect Live Check mailing, including the

development of standard processes and reports.

Managed lettershop/production vendor on all aspects of every mailing, consisting of 2.5M pieces per month.

Spearheaded the acquisition, validation and mapping of credit data for sales use. Managed the development of

adding competitive data to the lead management system, providing valuable data for sales force. Headed

initiative to allowlive checks in Wisconsin, resulting in a 1.25M increase in revenue.

Worked with analysis team to test and implement numerous new risk models, resulting in increased response

and profitability and reduced charge-off.

1996-1998 Experian Corporation Lombard, IL

Marketing Communications Associate

Assisted in the development of first web-based lead generation process, including banners, search text, and print

promotion. Worked with website developers and internal sales channels on site structure and creative.

Implemented and managed a centralized lead delegation and tracking process, acting as the liaison between sales

and marketing, and managed the external Telesales group.

Developed internal and external marketing collateral, from concept to development to distribution. Managed

final printing and lettershops. Managed all direct mail programs through post-production.

E DUCATION

1993-1994 College of DuPage Glen Ellyn, IL

Graphic Design, 3.9 GPA

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