Account Executive Sales

D avid P. Olsen

**** ****** **** **. ******: 401-***-****

Columbia MD 21044 abnvnb@r.postjobfree.com Cellular: 410-***-****

CAREER SUMMARY

Seventeen years of results-driven marketing and public relations experience with corporations, medium-

size companies, law firms and consulting firms.

Senior positions of responsibility creating targeted awareness of companies, executives and products to

national audiences. Supported product sales and company growth. Delivered ROI on marketing and public

relations initiatives.

Experienced in marketing strategy and communications, with emphasis on marketing communications,

social media, internal communications, sponsorships, special events, sweepstakes and promotions.

President and Founder, Market Builders, Inc., Maryland (1997-present)

Execute national marketing programs, merging advertising, web, online and PR, to launch new products

and services, develop brands, and position companies and executives to targeted audiences.

Lead strategic approaches to develop product positioning, marketing strategy and audience analysis for

clients.

Manage analytics to measure marketing contribution to increased sales and measurable objectives.

Perform ROI analysis, including pre and post reach & frequency targets, advertising equivalency targets,

demographic reach and purchase intent messages delivery.

Created and launched www.CoolStuffSearch.com as an alternative channel and online community for

product marketers to reach consumer media with press releases and product information..

CLIENT SUCCESSES

Annually reaches 800 million to 900 million consumers for Black & Decker with advertising equivalency

of more than $25 million each year. Extensive product exposure in national and targeted media outlets

builds excitement with retailers and increases sales year round. Launches products through press events,

social media programs, media tours, media spokespersons and product placement. Also serves as

company spokesperson.

Repositioned the Rheem water heating brand with new micro-site for homeowners, remodelers and

architects. Launched email campaigns to drive customers to the website. Promoted brand and products

through consumer and contractor focused PR programs. Created the Singing in the Shower public event.

Formed partnership with PBS to promote products.

Rebranded Razor automotive refinishing products and promoted the company as it re-enter the market,

helping them regain market share. Launched national sweepstakes, managed spokesperson outreach and

national PR program to raise awareness of the rebranding effort.

Launched Gorgonz apparel line for construction workers. PR efforts generated numerous articles that

were given to retail accounts to show the popularity of the emerging brand. This lead to increased

distribution and subsequent sale increases.

Increased incremental business from clients and generated new client referrals by launching news bureau

for the law firm Powell Goldstein to spread awareness of International Practice Group’s success at the

World Trade Organization. Arranged for attorney’s to write articles for trade publications and speak at

international conferences, and launched PR program to promote successes at the firm.

Built awareness in niche tech markets important to the law firm Sonnenschein, Nath & Rosenthal.

Promoted firm attorneys as experts on emerging high-tech legal issues. Arranged for attorneys to write

articles on legal issues facing the tech sectors. Established attorneys as experts sources for journalists to

quote. Set up speaking opportunities at trade conferences and symposiums. Issued press releases

announcing court wins and positions.

CAREER TRACK

President and Founder, Market Builders, Inc., Maryland (1997-present)

Senior Vice President, Jaffe Associates, Washington, DC (1998-2003)

Account Supervisor, Image Dynamics, Baltimore, MD (1995-1996)

Senior Account Executive, Ketchum Communications, Washington, DC (1993-1995)

Account Executive, E. Bruce Harrison Agency, Washington, DC (1992-1993)

EDUCATION

1990 B.A., Communications, Public Relations, Brigham Young University

1992 M.A., Communications, Brigham Young University

OTHER

Author of The Words You Should Know and Co-Author of The Big Book of Words You Should Know. More

than 200,000 copies sold. Author of three novels: The Garden Gate, A Christmas Miracle in Central Park

and Dance of the Mayflies. Currently seeking publication.

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