Marketing Manager

JUMANA SWEIS

**** **** ******, **** ******, California 93063

Residence: 805-***-**** • Cell: 805-***-**** • ******@*****.***

SENIOR MARKETING MANAGEMENT

Leadership ~ Strategic Planning ~ Project Management

E-Commerce ~ P&L ~ Direct Response Campaigns ~ Advertising

A Senior Marketing Manager with over 20 years progressive experience in various industries. A proven marketing strategist

with strong analytical, creative and management skills with the vision to lead a marketing organization to achieve revenue

goals. Extensive project management experience in advertising, public relations, tradeshows, website development and lead

generation. Successful track record in building cross-functional teams, improving processes and creating and managing

customer loyalty and awards programs. MBA with emphasis in Marketing.

ADDITIONAL KEY AREAS OF EXPERTISE

B2B & B2C Lead Generation Data Analysis/CRM

Website Driven Campaigns New Market Penetration New Product Launch

Team Building Coaching Corporate Identity

EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS

REMS – Calabasas, California 2007 - Present

REMS is a direct marketing start-up built to focus on bringing in leads and building programs for the real estate, legal, financial services and

automobile markets, founded in 2007 based in Calabasas, CA

Vice President of Marketing

My responsibilities surrounds building a solid online direct marketing business; improving the company’s overall brand and

establishing qualified leads by building and developing sound direct marketing methods, programs, and products.

Supervised a staff of five and ran a marketing budget of $500K.

• Build strategies and marketing tools across all channels (webinars, print, email, web, call center) to achieve corporate

goals; the marketing strategy and initiatives put in place took REMS from just a start-up to a 5 million dollar

organization.

• Direct and Manage programs and products to expand market share and boost the bottom line. Our products and

programs are customer centric designed to bring their businesses quality leads.

• Build and direct web2.0 programs and initiatives (Facebook, Twitter, LinkedIn, industry blogs…) to expand and

increase exposure, increase the number of leads and to increase the number of customer and business participation.

• Develop new business growth initiatives for expanding the customer’s reach and increasing revenues. We now have

better streamlined products and programs in place.

• Establish and manage a lead generating telemarketing department that improved direct response campaign productivity

by 50%.

• Establish lead measurement tactics in the database (CRM) as a result – data integrity improved, leads are now better

qualified, helping the sales efforts.

GBH COMMUNICATIONS - Glendale, California 2005 - 2007

GBH Communications is a $80M reseller in the telecom industry selling video, audio and VoIP solutions for small to large enterprises.

Vice President, Marketing

Responsible for building GBH brand through market research, customer relations, strong web presence and vendor

relations. Supervised a staff of nine and budget of $750K. Created and implemented marketing strategic plan and conducted

market research, consumer analysis, competitive and industry analysis. Managed four websites, directed e-blasts and lead

generation reports. Created GBH brand identity and built GBH’s brand through heavy PR exposure, tradeshows, collaterals

(catalogs, brochures, direct mail campaigns) and websites.

• Created and conducted three-tier consumer survey to small, medium and large corporations that produced a product

profile, resulting in new product strategy, positioning and branding.

• Led cross-functional management team to conduct mind-mapping exercises that charted customer relation interfaces

company-wide, leading to the establishment of customer relations processes and approaches consistent with the

company’s vision and direction.

• Created and launched an online marketing presence including SEO, SEM, landing pages, reciprocal links and

affiliations, resulting in 110% increase in target traffic to all company sites.

• Built e-commerce utilizing company web plan resulting in 38% increase in GP, 4% increase in conversion rate, 50%

decrease in abandonment rate and 388% improvement in the open rate for e-blasts.

• Created a road map for re-branding CommuniTech as GBH, including the development of new catalogs, brochures

and tradeshow exhibits and managed a cross-functional re-brand team from operations, warehouse, purchasing, IT and

sales, resulting in a stronger GBH brand with marketing focus on one company.

SPECIALTY MERCHANDISE CORPORATION - Simi Valley, California 2004 - 2005

Specialty Merchandise Corporation (SMC) is a $100M, 52 year old company specializing in the direct mail and catalog production.

Senior Marketing Manager

Responsible for development of products and programs to ensure the success and growth of member base. Ran monthly

promotional and informational e-blasts and quarterly surveys. Managed member and corporate relations and built corporate

identity and positioning by creating corporate brochures and revamping corporate website.

• Developed a three-tier search engine optimization product sold to members to improve traffic on websites, resulting in

20% increase in member base in six months.

• Developed and conducted survey to 30,000 member base, leading to the creation of a press kit including newly written

collateral and DVD, building brand loyalty and equity by providing value added information to members.

EMERSON PROCESS MANAGEMENT - Irvine, California 2000 - 2004

Emerson is a $16B global company that brings together technology and engineering to provide innovative solutions for customers in a wide range of

industrial, commercial and consumer markets.

Marketing Communications Manager

Responsible for expanding company’s image through internal and external heavy-exposure campaigns, penetrating new

markets and increasing company ROI. Conducted market research to improve products and improve methods to go to

market. Managed marketing for domestic and international offices (U.S., Asia, Pacific, Europe and South America) and 42

tradeshows per year.

• Conceived and developed a public relations campaign to donate company product to the preservation of a historical

civil war navel vessel, gaining wide-spread media traction with LA Times and the Internet wire, resulting in favorable

public relations and media recognition.

• Initiated, designed and conducted a conjoint (customer/company) new product development analysis with customers who had

not done business with company for three years, resulting in increased sales of $500K in six months and $1M in first year.

NOVA STAR HOME MORTGAGE - Huntington Beach, California 1995 - 2000

Nova Star is a $40M home mortgage business.

Vice President Marketing

Responsible for developing and managing successful direct response campaigns, tracked results and built positive brand

image to assure consumer confidence. Managed the company’s brand and messaging initiatives; advertising, PR, tradeshows

and website. Wrote and designed corporate brochures, newsletters and ads.

Academic/Teaching Experience

The Art Institute 2004-2008

Part-time Instructor

The Art Institutes has over 33 educational institutions in North America, providing post-secondary education programs in design, media arts,

and fashion for more than 85 years.

For over two years, I have been teaching three different courses to the Fashion Marketing students; Consumer Behavior, Principals of

Marketing, and Introduction to Fashion Marketing. Objectives of these courses were to develop a basic understanding of marketing,

the marketing plan, the history and future of Fashion Marketing, market research & surveys, and the understanding of the consumer.

EDUCATION

MBA, emphasis in Marketing, University of La Verne

BS, Business Management, University of Redlands

CONTINUING EDUCATION AND TRAINING

Certified in web development from Learning Tree University

Extended studies in web marketing, web design, planning and e-commerce

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