JoElle Lyons
*** **** ***** ******, ******, Ohio 44123 773-***-****
E-mail: abnvcn@r.postjobfree.com
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Business Consultant
Results-oriented professional with excellent communication and interpersonal skills.
Accurately perform challenging tasks with precision and attention to detail. Excel at
organizing and setting up new office procedures and taking adverse situations and
making them positive. Comprehensive knowledge of all aspects of small business
transactions, and nearly ten years of experience with core competencies in:
Microsoft Office 2007 Business Development/Consulting
XP/Vista Professional Speaking
Word/Excel Education/Training
Outlook Service & Retail Sales
PowerPoint Small Business Management
Publisher Medical Spa Industry
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Professional Goal
To relocate to the Maryland/DC area and transition my esthetics career in the health and
beauty industry to a business consulting position and experience unlimited possibilities of
growth and advancement
Professional Experience
Jenny Craig, Lyndhurst, Ohio 2008- Present
Program Director/Program Consultant
• Responsible and accountable for meeting the needs of existing and potential
clients through professional delivery of the Jenny Craig Program, including sales,
services, and consulting that impact revenues and profitability
• Expected to meet all sales quotas, service standards and operational procedures
• Responsible for client retention and success of client on program
• Effectively use consulting skills, sales and phone skills to maximize company
revenues
• Consistently meet performance expectations as well as support the company team
in achieving goals and quotas
• Handle all monetary transactions, balance deposits and analyze reports
• Travel time to time for training and support for other centers
• Sales presentations to sold closing: +90%
• Upgrades and product sales: +50%
• 20% of workflow consists of phone calls to outstanding leads, return to active
clients, and care calls
Aesthetics Lasers and Cosmetic Rejuvenation Center, Beachwood, Ohio 2008
Independent Business/Marketing Consultant
• Independent Business/Marketing Consultant under 3 month contract to develop
medical spa
• Developed and conducted sales training for sales staff and consulting training for
medical staff
• Developed 12-month marketing plan and monthly promotional campaigns
• Implemented new products, services and equipment
• Created and implemented new treatment protocols, procedures and training
programs for office and medical staff
• Created and implemented new treatment forms, office materials, sales and
consultation scripts for office to operate more effectively and efficiently
• Created and developed VIP client service programs to increase client retention
• Developed logo and private label line for skincare products
• Made necessary changes to website including videos, content, and keywords to
increase visits and search engine effectiveness for more business
• Developed and designed retail area and made necessary changes to office layout
and design for better client flow, atmosphere, and environment
• Developed new accounts and relationships with new vendors
• Negotiated deals on new equipment and products
• Increased service sales by 60%
• Increased retail sales by 45%
• Increased client retention by 75%
Nu U Med Spa, Chicago, IL 2007-2008
Head Esthetician/Trainer
• Handled administrative duties in medical office environment: checking patients in
and out, answering multiple line phones, scheduling appointments, filing patients
charts, conducted consultations, and in charge of opening and closing duties.
• Developed and implemented treatment protocol manuals, training videos,
orientation and training programs for estheticians
• Developed and conducted continuing education and advanced training seminars
once a month for estheticians and sales staff pertaining to customer service, role
playing, client scenarios and advanced esthetics topics
• Traveled periodically throughout the week to each location for customized and
detailed training on services, protocols, and retail sales
• Develop and create exciting marketing strategies and materials to ensure
increasing client retention
• Performed Laser Treatments for Hair Removal, IPL, Acne, Vein Removal, and
Skin Tightening services
• Promoted and sold Neocutis, Remergent, and IS Clinical Skincare Products
• Increased service sales by 35%
• Increased retail sales by 80%
• Increased client retention by 90%
Spa32, Chicago, IL 2006 – 2007
Head Esthetician/Trainer
• Performed custom designed facials, enzyme peels, chemical peels,
microdermabrasion, hair removal and ear candling
• Developed new and exciting promotional and marketing materials
• Developed new skin care treatment protocols and Spa32 private label line of
products
• Promoted and sold GM Collin, LaRoche Posay, and Esente products
• Trained estheticians and developed esthetician training program
• Increased sales by 65% in skin care services
• Increased number of returning clients by 80%
Esente International, Phoenix, Arizona 2005 – 2007
Account Executive/National Educator/ Trainer/Sales Manager
• Traveled nationally periodically throughout the year to educate on advanced
medical esthetics and Esente products through product demonstrations and
presentations
• Independent Sales Representative, Trainer and Sales Manager for Esente product
line.
• Corresponded nationally with owners and staff through Microsoft Outlook and
created spreadsheets in Microsoft Excel
• Developed Power Point presentations and created marketing materials through
Microsoft Publisher
• Professional speaking and training engagements and Power Point presentations at
seminars and conferences
Education
2007 to Present Devry University, Chicago, Illinois
B.S. in Technical Management pending June 2009
Concentration in Small Business and Entrepreneurship
2004 to Present Ohio State Board
Licensed Managing Esthetician
2000 to 2002 Dudley Beauty College, Chicago, Illinois
Licensed Esthetician
Licensed Instructor
2001 to Present Illinois State Board
Licensed Esthetician
2002 to Present Illinois State Board
Licensed Esthetics Instructor