Catherine Wenger *** S. ***th St Des Moines WA ***48 cell 425-***-**** e-mail abnv9s@r.postjobfree.com

Objective To obtain a position as Account/Product Manager representative with an industry leader.

Summary of Over 14 years of successful sales, merchandise planning, marketing and e-commerce experience with

special interest within health & wellness industry. Experienced in brick-and-mortar, chain drug

qualifications

mass markets, online category management/procurement and outside sales. Skilled in analyzing

new markets, trends/products, forecasting, contract negotiating, designing and executing

promotions.

Professional drugstore.com 411 108th Ave NE Bellevue WA Category Manager

02/2007-09/08

Natural/Supplements, Sports Nutrition & GNC

experience

Online Category manager for a $20 million dollar Natural and Mass market supplement

category as well as management of GNC online store and sports nutrition categories.

Negotiated strategic plans for successful sales growth with vendor community

Developed and implemented procurement process for company approvals, purchase

agreements, contracts and sourcing contracts.

Negotiated costs reductions by creating strategic vendor/supplier relationships.

Managed and optimized supplier performance by maintaining relationships and re

negotiating contract terms to mutually benefit long-term partnerships.

Managed online product content including product descriptions, pictures, product metadata,

and categorization as managing web promotions and email calendar to be in sync with sales

& marketing promotional calendars.

Researched new products and executed launching of new products as well as planning all

monthly promotions. Worked with marketing team for site placement to merchandise

products.

Created creative briefs for marketing space on the website, including banner ads, skyscrapers

and showcases to feature products.

Generated and analyzed reports daily, analyzed and re-capped weekly business reports,

reviewed margins, revenue, daily sales and quarterly sales weekly.

Responsible for forecasting each quarter and entire year, making adjustments depending on

trends. Ran and analyzed movement reports and acted on accordingly to avoid or adjust

overstocks/under stocks.

Attended trade shows, ExpoWest, ECRM, and NACDS to keep up to date on latest

product trends

Used Business objects, Excel, Access and Word daily, proficient in Photoshop CS2 ( graphic

design certificate)

Nature’s Pantry 15600 NE 8th Bellevue WA Health and Beauty

2002- 2007

Buyer/Manager

Implemented procurement process and negotiated contracts with manufacturer’s

representatives such as Nature’s Way, Natural Factors, Enzymatic Therapy as well as

distributor’s including Nutraceutical’s, United Natural Foods and Threshold to ensure best

pricing, rebate programs, staff training and promotions.

Purchased supplements based on customer trends and marketability while managing and

analyzing optimal inventory levels and pricing to meet department profit margins.

Merchandised supplements and body care department to increase sales and ensure product

visibility

Managed online store of products, created product descriptions, took photos of products for

website and wrote html.

Merchandised supplements and body care department to increase sales and ensure product

visibility.

Lead employee training as needed within the supplement department in all areas of their

responsibilities including researching new products via the internet, retailer magazines and

trade shows.

Provided extensive up to date knowledge regarding health and fitness supplements to a

diverse customer base.

2003- Dec 2007 JazZed Espresso Bellevue Co-owner/Founder, Vice president

Project management: Developed strategic planning of location, customer base, concept of

branding, sourcing of products, budget management, researched competitors pricing, target

market, wrote business plan, managed inventory and built relationships with vendors.

Certified barista trained in specialty coffee, extensive knowledge of the specialty coffee

industry. Created signature drinks, logos, menus, marketing tools such as coupons and

newspaper/newsletter advertisements.

Designed, wrote and planned employee handbook, job description, recipes and employee

training tools.

Provided management training, training in drink preparation, customer service and sales.

Maintain books, bank deposits, scheduling and employee hiring

2000-2001 Beehive Botanicals.com Hayward WI account Representative-Wholesale

Called on existing accounts nationwide and overseas, filling orders via e-commerce providing

information, support and samples to storeowners.

Generated new customers/sales by researching health food stores nationwide and

internationally, contacting them through e-mail about our products offering marketing tools/ideas to

increase retail sales.

Worked with the sales team and company owner in finding new ways through the internet to

market bee pollen, propolis and royal jelly.

Sent out sample kits of products, followed up with potential customers and sent out our

monthly special to generate sales and interest in new products.

1991-2000 Henry’s Marketplace / Wild Oats San Diego CA Health & Beauty Aide

sales/Health and Beauty Dept. Manager

As Nutrition department manager of 4-5 employees within a multi store corporation,

responsibilities included meeting weekly sales profit margins, staying within projected buying

budget, attending monthly manager meetings to plan product purchases, pricing and product

merchandising.

Hiring knowledgeable and helpful staff, training department employees in all areas including

ongoing product training, scheduling, profit margin checking, and inventory control

monthly.

Buying from manufacturer’s, distributors and brokers, while researching competitive prices,

ensuring support from vendors and maintaining partnerships and corporate goals to meet

customer needs.

Merchandised supplements and body care department to increase sales ensure product

visibility, while managing inventory and pricing to meet department profit margins.

Promotion of new products by merchandising, suggestive selling and teaching product

benefits. Provided customers with personalized customer service and up to date information

on the latest supplements to increase sales and satisfy customer needs.

Attended National Nutritional Foods Association trade shows in Anaheim and Seattle,

utilized the Bastyr college training program for employees as on-going training program.

Education Bachelor of Arts with a focus on psychology, Langara College Vancouver, B.C. Canada

o

Bastyr University Distance courses in nutrition, health and Wellness, disease prevention,

o

human anatomy, and homeopathy. Certificate of Completion

Diploma in Marketing and Interior design, Elizabeth Leslie Fashion Merchandising School.

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Working knowledge of Word, Microsoft Office, Excel, Photoshop CS2, Illustrator and

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InDesign.

Contact this candidate