Sales Representative

K aren A. Gerlach

**** **** **** ****, ******, NY 13471

315-***-**** (home) 315-***-**** (cell) **********@*****.***

SALES AND MARKETING EXECUTIVE

Sales and Business Development ~ Account Management ~ Relationship Building

Seasoned Marketing and Sales Executive, with a proven record of procuring, cultivating and maintaining relationships

with healthcare professionals and clients. Recognized for exceeding goals, as well as establishing, conveying and

implementing vision. Accomplished in identifying and capturing market opportunities, increasing and propelling

revenue growth.

CORE COMPETENCIES

Sales Promotions Competitive Market Analysis Account Management

Business Development Product Launch/Marketing Territory Management

EDUCATION

Master of Science, Biology/Botany

Bachelor of Arts, Environmental Biology

Eastern Illinois University, Charleston, IL

Phi Theta Kappa Honor Society member

Phi Sigma Honor Society member

GPA 3.8/4.0

PROFESSIONAL EXPERIENCE

REJUVENATE! MED SPA OF UTICA, Utica, NY 2006-Present

A Medical Spa where healthcare professionals combine the major cosmetic breakthroughs of science and medicine with the art of vision, creativity, and skill to

bring clients the ultimate in rejuvenation services.

Client Liaison

Increased sales through consultation assessment; triaging clients to appropriate services and products.

Created Referral Client Database to track clientele referral patterns of various services (i.e. Botox, Restylane, cosmetic surgery)

Increased Referrals 32%, through implementing Facility Meetings with top local Physicians and other businesses

Increased New Business 24% Q1 and Q2 2008, through the development of The Corporate Green Program

Organized local trade shows, increasing brand awareness via community networking

Close ratio of consults consistently maintained above 86%

Experience in Business and Sales Management and Development from start-up

ASTRAZENECA PHARMACEUTICALS, Wilmington, DE 2006-2007

A world leading pharmaceutical company with a world-class biologics capability.

Professional Sales Representative

Promoted products to 200+ Physicians, in the Gastrointestinal and Central Nervous System markets, in the Utica, NY territory.

Presidents Club Winner

Ranked #1 Sales Representative Regionally first year in territory

Ranked #1 Team Regionally for Nexium Sales

Effectively managed Team’s Annual budget of $80,000

Coordinated all local trade shows to promote products and create new relationships with Community Physicians.

SANOFI-AVENTIS U.S., Bridgewater, NJ 1999-2006

Sanofi-aventis U.S. is part of a leading global pharmaceutical company that discovers, develops, produces and markets innovative therapies.

Professional Sales Representative

Successfully promoted products in the Anti-infective and Asthma/Allergy markets in the Utica, NY territory. Worked with

accomplished team to coordinate plans, strategies and programs. Effectively Managed Team’s $95,000 budget for 200+ Physicians.

Experience

Completed all Corporate Training Programs, and maintained 90%+ average on all competency exams.

Market Share Master Award, increased market share for Allegra from 20% to 45% and Nasacort AQ from 15% to 25%.

Representative of the Quarter Award, Q4_05 and Q1_06.

National Sales Ring Winner; doubled Allegra market share from 2004-2005.

Increased Ketek Market Share 0-7%, launched in the highly competitive Antibiotic market.

Developed Territory’s Top Otolaryngologist (KOL) into National Speaker; Clinical Trial participant; increased Company

revenues

CERTIFIED LABORATORIES, Texas 1998-1999

Certified Laboratories is a leading manufacturer of maintenance products and services for industrial, commercial and institutional customers around the world.

Business to Business Sales Representative

Accountable for all facets of the sales process: lead generation, price quotes, request for proposal (RFP) requests, needs analysis,

findings reports and contract negotiations. Planned, organized and implemented sales generation programs for multiple regions.

Two-time Certified Laboratory Award winner for new accounts opened in first year

Established and managed 200+ new accounts in the Utica territory, exceeding quota by 60 accounts during first year.

Used strong prospecting techniques such as cold calling, sales calls and generation of referrals.

HERKIMER COUNTY COMMUNITY COLLEGE, Herkimer, NY Fall Semester 2004

Taught general biology to non-manager students in both lecture and lab format.

Managed and developed the curriculum for lecture and lab.

Managed 40 students in both classes.

Received Excellent Reviews by administrative staff and was offered additional teaching opportunities.

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