Mary Lynn Strady

**** ****** **** *********: 937-***-****

DAYTON, OH 45424 CELLULAR: 937-***-****

E-MAIL: abnuve@r.postjobfree.com

EXPERTISE RESULTS-DRIVEN SENIOR MANAGER WITH EXPERTISE IN THE ENERGY BUSINESS

WHICH INCLUDES:

WHOLESALE AND RETAIL ENERGY MARKETING – COMMODITIES & MANAGEMENT SERVICES

ENERGY MANAGEMENT / CONSULTING

SALES TRAINING / STAFF MANAGEMENT / BUSINESS DEVELOPMENT

REGULATORY / POLICIES & PROCEDURES/STRATEGIC PLANNING

CONTRACT ASSESSMENT AND NEGOTIATION

CERTIFICATIONS

CERTIFICATION: OXFORD -PRINCETON – ENERGY AND ENERGY SOLUTIONS

CERTIFICATION: ENERGY 101

CERTIFICATION IN MILLER HEIMAN STRATEGIC SELLING, CONCEPTUAL SELLING AND LARGE ACCOUNT MANAGEMENT

PROCESS

CERTIFICATION IN SMG, STRATEGIC SELLING

PROFILE MULTIDIMENSIONAL BACKGROUND AND INTERDISCIPLINARY EXPERIENCE WITHIN THE ENERGY INDUSTRY WITH

WELL HONED BACKGROUND IN MARKETING, STAFF MANAGEMENT, AND CLIENT RELATIONSHIPS AS WELL AS

STRONG ANALYTICAL SKILLS TO YIELD A POWERFUL COMPETITIVE ADVANTAGE.

TENACIOUS APPROACH MARKETING ENERGY MANAGEMENT WITH A PACKAGE OF SKILLS THAT INCLUDE, BUT ARE

NOT LIMITED TO PROFIT CENTER MANAGEMENT, BOTTOM-LINE P&L, REGULATORY, STRATEGIC PLANNING;

OPERATIONS, STAFFING, AND TRAINING; IN THE COMPETITIVE ARENAS OF MARKETING, SALES AND COMMUNITY

RELATIONS.

STRENGTHS:

SUPERB ANALYTICAL, NEGOTIATING, MOTIVATIONAL, EDUCATIONAL SKILLS, IN-DEPTH BACKGROUND,

DIVERSITY OF KNOWLEDGE, AND FRESH PERSPECTIVE TO BRING TO MARKET PENETRATION AND CLIENT

RELATIONS.

INTERCHANGEABLE MIX OF CAPABILITIES THAT CAN BE SHIFTED ON DEMAND TO PROMOTE, EXPEDITE, AND

MAXIMIZE PERFORMANCE OF COMPANY’S SHORT AND LONG RANGE OBJECTIVES.

EXPERIENCE IN CONCEPTUAL SALES, TERRITORY MANAGEMENT, PERFORMANCE CONTRACTING AND ENERGY

CONSERVATION MEASURES, AND THE ABILITY TO COMMUNICATE KEY FINANCIAL CHALLENGES.

RESPONSIBILITIES INCLUDE DEVELOPING AND IMPLEMENTING TERRITORY SALES STRATEGIES, FINDING

NEW BUSINESS OPPORTUNITIES, MANAGING NEW AND EXISTING CLIENTS, AND THE DEMONSTRATED

ABILITY TO CLOSE A SALE.

EXPERIENCE

HUDSON VALLEY CAREER DEVELOPMENT 2007-2008

SR. DIRECTOR EXECUTIVE RECRUITMENT DALLAS TX

PART-TIME

IMPLEMENTED EXECUTIVE RECRUITING RESPONSIBILITIES AND STRATEGIES IN TEXAS ENERGY AND LEGAL MARKETS.

WES Investments 2005 - 2007

DIRECTOR SALES DEVELOPMENT PART-TIME

PROVIDED MARKET RESEARCH AND STRATEGIES TO DETERMINE FEASABILITY FOR EXPANDSION OF LOCAL BEVERAGE CHAIN.

PRENOVA ENERGY PRIVATELY HELD ENERGY MANAGEMENT AND SOLUTIONS TO NATIONAL CHAINS 2004 -2005

DIRECTOR COMMERCIAL & RETAIL SALES

COMPANY PROVIDED ENERGY SOLUTIONS TO NATIONAL RETAIL CLIENTS. THIS INCLUDED DIRECTED SOLUTIONS IN NATURAL GAS AND

ELECTRICITY PURCHASE PLANNING. CONSISTENT CLIENT MAINTENANCE AND FOLLOW-UP GENERATED NUMEROUS CLIENT REFERRALS

LEADING TO SALES. EARNED CLIENTS’ CONFIDENCE BY MANAGING EXPECTATIONS.

MARY LYNN STRADY RÉSUMÉ / PAGE TWO

EXPERIENCE con’t

Proliance Energy LLC, A VECTREN / CITIZENS GAS & COKE CO. JOINT-VENTURE 2001 – 2004

OPERATION MANAGER& DIRECTOR, SALES & MARKETING, SIGNATURE ENERGY MANAGEMENT (A NEW SUBSIDIARY) (2003 – 2004)

DIRECTOR, SALES / PROLIANCE (2001 – 2003)

RECRUITED TO ORGANIZATION TO TARGET MULTIPLICITY OF MARKETING AND SALES, OPERATIONAL, TECHNICAL ISSUES, AND CLIENT

SERVICE OPPORTUNITIES FOR ENERGY MARKETER WHOSE NATURAL GAS SALES WERE OVER $1.7 BILLION. SELECTED TO GENERATE

COMPANY’S THRUST TO EXPAND A STREAMLINED MARKET REACH WITH CONCENTRATION ON WHOLESALE, INDUSTRIAL, COMMERCIAL

CUSTOMERS, AND MUNICIPALITIES IN THE MIDWEST MARKET. PROVIDE COMMODITIES AND SERVICES, DEVELOPED BUYER/SELLER

RELATIONSHIPS, AND INITIATED OPPORTUNITIES TO CREATE AND SUSTAIN SUPERIOR PERFORMANCE FOR THE CLIENT-BASE.

CONTRIBUTIONS INCLUDED:

CHOSEN AS RERESENTATIVE FOR THE COMPANY IN LAWSUIT INVOLVING 5 STATE COPPERATIVE ENERGY PROVIDER/CLIENT

GENERAL MANAGEMENT

SPEARHEADED A SERIES OF MANAGEMENT DECISION S THAT OPTIMIZED BUSINESS GROWTH THROUGH AFFILIATE

PROGRAM, ENHANCED PRODUCT LEADERSHIP POSITION AS WELL AS MADE INTERNAL CHANGES THAT RESULTED IN

LOWERING PURCHASING FOR COST OF GAS.

NEGOTIATED AND SIGNED 24 INDUSTRIAL CUSTOMERS TO LONG TERM CONTRACTS INCREASING REVENUE $750,000.

BUSINESS DEVELOPMENT

WITH AN EXCELLENT UTILITIES’ BUSINESS ACUMEN, PERMITTED A WIDE SCOPE OF AUTONOMY DIRECTING BUSINESS

DEVELOPMENT.

PIONEERED RE-DEVELOPMENT OF SIGNATURE ENERGY MANAGEMENT (SUBSIDIARY COMPANY) TARGETING A

MULTIPLICITY OF OPERATIONAL, TECHNICAL, BUSINESS ISSUES, AND CUSTOMER SERVICE OPPORTUNITIES.

SPEARHEADED A NEW FOCUSED MARKETING DIRECTION MOVING BUSINESS FROM CREATIVE PHASE TO NEGOTIATIONS OF

THE FIRST CUSTOMER CONTRACTS.

TRAINED SALES STAFF TO SELL AND INTRODUCE MANAGEMENT SERVICES.

SALES & MARKETING/MIDWEST REGIONS

HELD RESPONSIBILITY FOR DEVELOPING MARKETS IN A MULTI-STATE REGION.

GREW CUSTOMER PORTFOLIO FROM 260 TO OVER 1200 CUSTOMERS.

TRAINED SALES STAFF. WENT BEYOND MERE SALES TRAINING HELPING STAFF ACHIEVE THEIR POTENTIALS AND

SURPASS EXPECTATIONS.

OPENED OHIO REGIONAL OFFICE AND 4 OTHER MIDWEST OFFICES THAT ARE CURRENTLY MAJOR CONTRIBUTORS TO

COMPANY’S MIDWEST BOTTOM-LINE.

INCREASED GROSS MARGIN FROM $1.8 – TO $13 MILLION EXCEDDING SALES GOAL

MIAMI VALLEY RESOURCES /DPL ENERGY, A DPL INC. COMPANY 1997-2001

DIRECTOR

PROMOTED TO ORGANIZATION TO TARGET MULTIPLICITY OF MARKETING AND SALES, AND CLIENT SERVICE OPPORTUNITIES FOR ENERGY

MARKETER. SELECTED TO GENERATE COMPANY’S THRUST TO EXPAND A STREAMLINED MARKET REACH WITHIN THE STATE OF OHIO.

CONCENTRATING ON, INDUSTRIAL, COMMERCIAL CUSTOMERS, AND MUNICIPALITIES IN THE SOUTHWEST OHIO MARKET.

PROVIDE COMMODITIES AND SERVICES, DEVELOPED BUYER/SELLER RELATIONSHIPS, AND INITIATED OPPORTUNITIES TO CREATE AND

SUSTAIN SUPERIOR PERFORMANCE FOR THE CLIENT-BASE.

CONTRIBUTIONS INCLUDED:

BUSINESS DEVELOPMENT

ASSESSED AND NEGOTIATED SALE OF SUBSIDIARY TO Proliance Energy LLC.

MANAGED COMPANY’S KEY INDUSTRIAL AND LARGE COMMERCIAL CLIENT BASE REPRESENTING MORE THAN 600

FACILITIES WITH ANNUAL ENERGY EXPENDITURE IN EXCESS OF $41MM.

IDENTIFIED AND STRATEGICALLY PLANNED ADDITIONAL BUSINESS OPPORTUNITIES RESULTING IN INCREASED SALES

AND NEW CUSTOMER REFERRALS. PROVIDED MARKET INTELLIGENCE, ASSISTED KEY CLIENTS IN THE DEVELOPMENT OF

COST REDUCTION, ENERGY MANAGEMENT AND RISK MANAGEMENT STRATEGIES. PERFORMED PRE-DEAL ECONOMIES TO

ENSURE CLIENT VALUE AND COMPANY PROFITABILITY. GENERATED MARGIN IN EXCESS OF $5.9MM

SALES & MARKETING

FIRST CERTIFIED RETAIL SUPPLIER UNDER OHIO ELECTRIC DEREGULATION PLAN

KEY PLAYER IN AGGRESSIVE MARKETING CAMPAIGN TO DEVELOPUNREGULATED NATURAL GAS MARKET FOR SOUTHWEST

AND CENTRAL OHIO.

MANAGED OPERATIONS FOR SUBSIDIARY COMPANY REPRESENTING $100 MILLION IN SALES AND OPERATING

THROUGHOUT OHIO. RESPONSIBLE FOR P&L WITH A CUSTOMER-BASE OF 30 INDUSTRIAL AND COMMERCIAL CLIENTS.

MARY LYNN STRADY RÉSUMÉ / PAGE THREE

EXPERIENCE con’t

CORPORATE EFFECTIVENESS

SPEARHEADED A SERIES OF MANAGEMENT DECISION S THAT OPTIMIZED BUSINESS GROWTH THROUGH CHOICE PROGRAM,

ENHANCED PRODUCT LEADERSHIP POSITION AS WELL AS MADE INTERNAL CHANGES THAT RESULTED IN LOWERING PURCHASING

FOR COST OF GAS.

NEGOTIATED AND SIGNED 24 INDUSTRIAL CUSTOMERS TO MULTI-YEAR CONTRACTS INCREASING REVENUE $550,000

ALSO, BROUGHT TOGETHER EFFICIENCY IN SYSTEMS AND PROCESSES FOR A DEPARTMENT THAT REDUCED COSTS AND WAS

OPERATING 20% UNDER BUDGET FOR 2000

STARTED AN UNREGULATED STORAGE AFFILIATE PARTNERSHIP VALUED AT $8 MILLION.

IMPROVED RELATIONSHIP WITH OHIO PUBLIC UTILITIES COMMISSION AND NEGOTIATED THE PUCO SETTLEMENT AGREEMENT

WHICH ALLOWED DPL TO RECOVER INVESTMENT IN A STORAGE PROJECT.

REPRESENTED THE COMPANY, AND ADDRESSED IN CONJUNCTION WITH CORPORATE COUNSEL, THE POLICIES AND ISSUES

INVOLVED DURING DEREGULATION OF NATURAL GAS INDUSTRY.

DPL INC. 2/97-11/97

NATIONAL ACCOUNTS MANAGER

RESPONSIBLE FOR OVERSEEING DEMAND SIDE MANAGEMENT PROGRAM IMPLEMENTATION AND COMPLIANCE.

FOCUSED ON GAINING NEW INCREMENTAL REVENUE THROUGH SOURCING AND CALLING ON SELECTED FORTUNE 100 COMPANIES.

SPECIFICALLY, ANALYZED THE GOALS OF TARGET ACCOUNTS, AND PRESENTED THE BUSINESS AND PRODUCT FIT FOR THE COMPANY.

SPECIFIC ACCOMPLISHMENTS INCLUDED:

DEVELOPING AND IMPLEMENTING A GRASSROOTS PROGRAM ON ENERGY EFFICIENCY

ADMINISTRATION OF THE DEPARTMENT’S BUDGET

PRODUCING LEGISLATIVE UPDATES

FACILITATING THE COMPANY’S POSITION ON PENDING LEGISLATION AND POLICY ISSUES

STRONG PERFORMANCE WITH NATIONAL ACCOUNTS RESULTED IN PROMOTION TO DIRECTOR OF SUBSIDIARY ORGANIZATION.

NABISCO FOODS 1996-1997

H.R. – CHANGE MANAGEMENT & RECRUITMENT

RESPONSIBLE FOR TRAINING/EDUCATION AND COACHING EXISTING REGIONAL SALES MANAGERS AND NEW SALES MANAGERS

THROUGHOUT THE MIDWEST TO FIND OPPORTUNITIES FOR EXPANDED DISTRIBUTION (ONE OR MORE SKU) IN OVER 60,000 DOORS

NATIONWIDE, INCLUDING ALL GROCERY, FOOD & DRUG AND SPECIALTY CHAINS. RECRUITED, HIRED AND TRAINED HIGHLY

SUCCESSFUL EMPLOYEES, WHICH INCLUDED THE DEVELOPMENT AND EXECUTION OF INDIVIDUAL TRAINING PLANS FOR EACH RSM

WITH FOCUS ON ACHIEVING SPECIFIC ACTION STEPS TO IMPROVE POSITIVE LEADERSHIP INDICATORS. DEVELOPED AND

COMMUNICATED PERSONAE FOR DEVELOPMENT TEAMS, HELPING DEVELOPMENT TEAMS UNDERSTAND THE CORE CRITICAL NEEDS

MAINTAINED 100% RETENTION RATE AMONG RECRUITED EMPLOYEES.

WEST PUBLISHING CO. / WESTLAW DIVISION 1984-1996

REGIONAL ACADEMIC MANAGER

REGIONAL MANAGER

REPRESENTATIVE/STAFF ATTORNEY

THIRTEEN YEARS (13 YEARS DIRECT SOFTWARE SALES EXPERIENCE TO C-LEVEL END-USERS EXPERIENCE PROSPECTING,

QUALIFYING AND CLOSING $100K PLUS APPLICATION SOFTWARE DEALS. PROVEN SUCCESS SELLING HIGHLY COMPLEX

APPLICATION SOFTWARE SOLUTIONS AND NEGOTIATING LONG TERM AGREEMENTS WITH THAT RESPONDED TO THE NEEDS OF

THE DECISION-MAKER ROLE ACROSS LAW FIRMS, CORPORATE LEGAL, AND GOVERNMENT CUSTOMERS, WHICH INCLUDED

ADDRESSING THE NEEDS OF LAW FIRM PARTNERS, COOS, CFOS, CORPORATE GENERAL COUNSELS, COMPLIANCE

VP/DIRECTORS, GOVERNMENT AGENCY DIRECTORS AND LAW SCHOOL DEANS CREATING PREFERENCE FOR COMPANY

PRODUCTS.

MANAGED CONTROLLABLE OPERATING INCOME TO 121% OF GOAL

EDUCATION

INDIANA UNIVERSITY JD 1984

ADMITTED INDIANA BAR 1984

ST. JOSEPH’S COLLEGE BS W/HONORS 1979

COMMUNITY INVOLVEMENT

ARTEMIS CENTER FOR DOMENTIC VIOLENCE BOARD MEMBER

MONTGOMERY COUNTY COURT SYSTEM CASA/GAL

DAYTON AIRPORT ADVISORY COMMISSION

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