Sales Manager

ANDREW W. STOKELY

**** **** ********* **** ********, Tennessee 37066

615-***-**** abnuqm@r.postjobfree.com

SALES AND MARKETING EXECUTIVE: Consumer Products & Durable Goods

Passionate sales and marketing professional with 10+ years of experience in the consumer products and durable goods

market segments helping diverse organizations elevate their performance, profitability, and visibility in the marketplace.

Accomplished mid-career level executive with hands on experience in Brand & Product Development, Sales & Marketing

Management, and Operations with the ability, background, and education to leverage this experience for success.

Brand Development Product Development Go-To-Market Strategy Market / Price Analysis Sales / Sales Management

Channel Marketing Consumer/Trade Marketing Strategies Wholesale / Big Box Management Promotions

Events Management Training Development / Delivery Competitive Analysis Voice of the Customer

MARCOM P&L Control Budgeting / Forecasting Asset Reduction Cost Containment

PROFESSIONAL EXPERIENCE

JACUZZI BRANDS, Various US Locations 2002- Present

The globally recognized market leader in the therapy bath and spa categories producing a variety of kitchen, bath, faucet,

shower, spa, and plumbing products for the home, commercial, and institutional markets.

Director, Product & Brand Development – US Bath Operations – Chino, CA (2006 - Present)

Promoted to capture additional market share and drive luxury product sales in the decorative plumbing segment. Managed

the growth of 500+ showrooms nationwide while introducing products and programs that exceeded penetration goals.

Led the product and brand efforts for the US bath division during a market decline while boosting profitability and

accelerating the product launch process to get new products to the market and on display 20% faster.

Achieved 34% growth in the luxury products segment for 2007 and grew market share in 2008 during a market decline.

Developed and launched 8 new Best in Industry bath products at the 2008 Kitchen & Bath industry tradeshow.

Led product management and communications staff including selecting and directing outside agency support.

Facilitated tradeshow resources including planning, setup, operation, teardown, and press / media management.

Revamped Jacuzzi incentive programs from worst to best in class with documented sales increases.

Conducted national training events that had far reaching positive effects on the organization and distribution base.

Administered JWB’s online training portal Jacuzzi University and wowed participants in regional hands-on training events.

Position reported to the CMO and VPs of Sales and Marketing with membership on the Executive Leadership Team.

Senior Product Manager – Dallas, TX (2004-2006)

Management of product life cycle from concept to termination for five product lines and over 300 products sold through the

wholesale and retail channels totaling $180 Million in sales including Lowe’s and Menards.

Instrumental in the turnaround of the Pure Air category of products from a -15% growth rate to over 60% YOY growth.

Developed price and product strategies for multiple product lines and channels. Successful project management

leadership for the new product development process using a Stage-Gate process.

Recommended new product ideas that directly led to more than $20M in new product revenue.

Reversed downward spiral of Luxury whirlpools by introducing new products and eliminating non-core items by working

collaboratively with the management team and various departments.

Reported to the President and SVP of Marketing with membership on the Executive Leadership Team.

National Account Manager, Menards – Dallas, TX (2003-2004)

Promoted to lead the Menards account team and to develop and execute a winning strategy at the store & corporate level.

Preformed price and market analysis’s resulting in numerous realignments to product categories and pricing structures.

Liquidated $6M+ of under-performing inventory and assets with minimal impact and disruptions to sales while driving

significant savings to the bottom line. Reductions included a warehouse closure and inventory reductions at all facilities.

Successfully coordinated communications and efforts between Sales, Marketing, Engineering, Logistics, and MFG for

new product launches, new store rollouts and resets, and special projects.

Hired and successfully managed both direct and indirect personnel (rep agencies) to achieve specific sales targets.

Reported to the SVP of Sales and the SVP of Marketing with a dotted line to the President.

**Continued**

ANDREW W. STOKELY abnuqm@r.postjobfree.com

Page 2

Regional Sales Manager – Nashville, TN (2002-2003)

Learned the business from the ground up managing 80+ accounts across an 8 state territory utilizing a 2-step pull-through

sales model with approximate 70% overnight travel.

Contributed to the turnaround of the SE Region by stabilizing existing accounts and adding new accounts where market

conditions warranted.

Instituted quarterly reviews with distributor accounts and rep agencies to insure performance targets were exceeded.

Ranked in the top 30% for 2002 (Sales Leadership Council Runner-up) and in the top 10% for 2003 (President’s Club).

DELL COMPUTER CORPORATION, Nashville, Tennessee 2000-2002

Home and Small Business Sales Manager: Successful leadership of a Fortune 50 high performance sales team in a rapidly

changing technical sales environment.

Led a sales team from “worst” to ‘first” out of 51 sales teams nationally to sell in excess of $80M annually.

Implemented sales follow-up procedures that led to increased sales and profits that were recognized globally.

Instrumental team member for a new facility including department setup, interviewing, and training for 1500+ employees.

Achieved top sales status selling computer hardware, software, service & maintenance, and enterprise solutions.

Left due to a company downsizing of 8k+ employees during the “tech bust” despite #1 sales ranking company wide.

SEIKO EPSON AMERICA, Torrance, California 1998-2000

Account Manager: Primary leadership of Epson brand products within the Small Office / Home Office Space for the

Southeast Region. Key accounts responsibility included CompUSA, Best Buy, Circuit City, Office Depot and others.

Business to business sales, marketing, and customer service for six product lines.

Successfully utilized the partner accounts’ outside sales force as a pull-through secondary sales channel.

Developed and administered various training programs for the retail channel including seminars of up to 300 people.

STOKELY’S FOODSERVICE GROUP, Greenbrier, Tennessee 1992-1998

Owner / Operator: Pioneered a new restaurant from concept to profitable operation directly out of college.

Grew business to three business units and 100+ employees during an economic recession. Sold business in 1998.

EDUCATION

MA - Masters of Organizational Management (Top 5% of Class) - 2000

Trevecca University Graduate School of Business Administration, Nashville, Tennessee

BA - Bachelor of Arts in Management & Human Resources (Graduated with Honors) - 1998

Trevecca University, Nashville, Tennessee

AWARDS & COMMUNITY SERVICE

ADEX Marketing Awards – 2005, 2007, 2008

Jacuzzi Presidents Club Sales Award – 2003

Jacuzzi Sales Leadership Council Runner-Up – 2002

Dell Computers Ovation Sales Award – 2000

Epson Market Excellence Sales Award – 1999

Robertson County Health Council Board – 1996-1999

Mayor, City of Greenbrier TN – 1995-2000

Greenbrier Volunteer Fire Department – 1994-2000

Additional Keywords: IBS, KBIS, NARI, NKBA, Faucet, Sanitary Ware, Ceramics, Project Manager, Training, Kohler, American Standard, Moen, Delta, Grohe, Rheem,

Ferguson, Winnelson, Hajoca, Lowe’s, Home Depot, Sam’s, Industrial, Specification, Architect, ROI, EBITA, Public Service, Local Government, Leader, Leadership

Contact this candidate