View My VisualCV Online: http://www.visualcv.com/paulgreeley

Paul Vincent Greeley References

MARKETING AND SPECIAL PROJECTS MANAGER

AT THE CREATIVE SPIN (Superior)

Duane Lammers

Keller, TX m: 817-***-**** Chief Operating Officer

United States Nexstar Broadcasting

812-***-****

abnupi@r.postjobfree.com

abnupi@r.postjobfree.com

My Company: http://www.thecreativespin.com

(Peer)

Susana Schuler

VP Of News

Raycom Media

334-***-****

Summary abnupi@r.postjobfree.com

Areas of Expertise (Superior)

Bill Bauman

Twenty years experience as a copywriter, producer, and editor for TV, radio and print.

Experience as a manager and corporate executive in television broadcasting, corporate General Manager

WESH-TV, Hearst-Argle

communications, marketing, advertising, and public relations.

407-***-****

Expert at developing overall strategies, positioning, branding and marketing and communications in a

abnupi@r.postjobfree.com

variety of media--print, direct mail, TV, radio, web, videos, etc

Experience as a media buyer for cable TV, radio and print.

Experience as a supervisor of writer/producers, editors, computer graphic artists, and producing (Professional)

PJ Bednarski

successful results under pressure in a deadline-oriented business environment.

Experience at coordinating internal or external graphic design team, production team, vendors, ad Editor

Broadcasting and Cable

agencies, media buyers, printers, video technicians, etc

646-***-****

Extensive experience in television broadcasting in local news, local news marketing, television and

abnupi@r.postjobfree.com

radio production, long form videos, web site branding and advertising, and consulting.

"I consider Paul to have been the best creative services director I ever worked with. He is a (Professional)

Harry Jessell

tremendous producer of important messages.”

Bill Bauman, GM WESH-TV, Orlando, Fla. Editor

TVNEWSDAY.com

973-***-****

“Paul provided marketing solutions. I recommend Paul to an executive capacity in marketing.”

abnupi@r.postjobfree.com

Perry Sook, President and CEO, Nexstar Broadcasting

“He created a wonderful "pro-television" campaign to solicit new advertisers.” (Professional)

Rajiv Lulla

Duane Lammers, COO Nexstar Broadcasting

Chief Executive Officer

“Paul is a very creative marketing person who has the special ability to produce spots that ‘sing’. New Delhi TV

abnupi@r.postjobfree.com

Michael Castengera, President at Media Strategies and Tactics Inc

“Paul is a clear and clever writer whose expertise is TV promotion and marketing, but he has (Peer)

Chris Manson

demonstrated that he can bring his keen insight and gentle humor to other matters.”

Harry Jessell, Editor and Co-Publisher at TVNEWSDAY.com VP of News

Nexstar Broadcasting

“Paul has a great grasp of the strategy and tactics behind an effective media relations campaign, made 972-***-****

even stronger by his depth of experience as both a journalist and a corporate communicator.” abnupi@r.postjobfree.com

Jill Marquardt, Garfinkel + Associates

Michael Castengera

“At Nexstar, he was always looking for the best ways to make our business more profitable. He is an

excellent addition to any executive leadership team.” (Professional)

Rajiv Lulla, SVP New Media, Nexstar Broadcasting Media Strategies and Tactics

706-***-****

“His work was solid and stood out from the pack…and it was a pack of the best.” abnupi@r.postjobfree.com

Kate Bacon, Owner at Well Dunne!

(Superior)

Matt Devine

Paul Greeley’s TV examples Cheif Financial Officer

Compilation Reels by Job/Market Nexstar Broadcasting

972-***-****

abnupi@r.postjobfree.com

Nexstar Broadcasting

Local TV Sales campaign---for all Nexstar markets

Page 1 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

http://www.trizat.com/paul/LocalTVSales.wmv

Won 2006 PROMAX Gold Medallion Award.

Nexstar COO said, ‘it’s a slam-dunk home run’!

(Peer)

Anne Adkins

Nexstar Broadcasting---corporate video. This is the closing animation.

http://www.trizat.com/paul/NexstarAnimation.wmv VP of Marketing

Creating a Thirst for News--25 minute DVD, (just the opening) Raycom Media

http://www.trizat.com/paul/ThirstForNews.wmv 334-***-****

“The DVD is awesome, and I am mandating that every news and promotion employee view abnupi@r.postjobfree.com

it.”

Duane Lammers, COO, Nexstar

(Superior)

Mel Martin

“Great DVD, I will require all people involved in news watch it.

John Hoffman, GM, KSN-TV

Station Manager

“I just got done watching “A Thirst for News” Very well done. WINK-TV

Ron Krisulevicz, News Director, WBRE/WYOU abnupi@r.postjobfree.com

New York Communications, Phila, Pennsylvania

http://www.trizat.com/paul/NYcomm.wmv

Joseph Schwartzel

WINK-TV, Ft. Myers, Florida (CBS)

http://www.trizat.com/paul/WINK.wmv

(Superior)

WDSU-TV, NBC, New Orleans, Louisiana (NBC)

General Manager

http://www.trizat.com/paul/WDSU.wmv WINK-TV

WWL-TV, CBS, New Orleans, Louisiana (CBS) 941-***-****

http://www.trizat.com/paul/WWL.wmv abnupi@r.postjobfree.com

WESH-TV, Orlando, Florida, (NBC)

Peter Churchman

http://www.trizat.com/paul/WESH.wmv

KWTV, Oklahoma City (CBS)

(Professional)

http://www.youtube.com/watch?v=KsHxMnok2_E Director

Comcast Sportsnet, Phila, Pa. New York Communications

http://www.youtube.com/watch?v=uJbq-l-rzrA 610-***-****

abnupi@r.postjobfree.com

Individual TV Spots by Category

(Peer)

Kathy Grim

Award winning

www.trizat.com/paul/LocalTVSales.wmv Director of Marketing

www.youtube.com/watch?v=SkluA-BWzK8 GMH

www.youtube.com/watch?v=gWQ-j3jGYjU 610-***-****

www.youtube.com/watch?v=Xwn4mEmcPjo&feature=channel_page abnupi@r.postjobfree.com

www.youtube.com/watch?v=k-YhJrskRPs

(Superior)

Paula Pendarvis

News Image Producer/Writer/Logistics

www.youtube.com/watch?v=-7Jq-U71xLY Coordinator/Media Relations

www.youtube.com/watch?v=f_h32pJiud4 Paula Pendarvis LLC

www.youtube.com/watch?v=g-s0DPGvwxc 985-***-**** (o)

abnupi@r.postjobfree.com

www.youtube.com/watch?v=m2LARMG_gPo&feature=channel_page

www.youtube.com/watch?v=DG37k7PXsh0

www.youtube.com/watch?v=XX4Yoe70zpc

www.youtube.com/watch?v=6RqdqX4_KMQ

Awards

Programming-News

http://www.youtube.com/watch?v=IT5pZpv1qJ8 2006 PROMAX Gold Medallion

http://www.youtube.com/watch?v=OyN9ci0BVbo

Award-Local TV Sales

http://www.youtube.com/watch?v=KJR_OayIOvA

2004 PROMAX Gold Medallion

http://www.youtube.com/watch?v=BcLBi5sOwFc

Award-Brand Builder of the

http://www.youtube.com/watch?v=Z3YAj3D35r8

Year

1995 PROMAX Award

1990 PROMAX Awards (2)

Programming-Non-News

Addy Award, Best Production,

http://www.youtube.com/watch?v=aQ3a6u6vSB8

Good Morning, America

http://www.youtube.com/watch?v=PG5rK20zTeo

campaign

http://www.youtube.com/watch?v=4aCj38oKl6Y

CBS Eye on Excellence Award/

http://www.youtube.com/watch?v=lQgzvjgh9D8

Most Creative

Programming-Sports

Page 2 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

http://www.youtube.com/watch?v=Ic9-2wP-BGE

http://www.youtube.com/watch?v=qnYnF6VBJxQ

http://www.youtube.com/watch?v=4zQGyz_NNTs

http://www.youtube.com/watch?v=efIsB801sPU

http://www.youtube.com/watch?v=UGcJ9eEgpgY

TV Spots

Sports Image

http://www.youtube.com/watch?v=sZapc8BS0c4

http://www.youtube.com/watch?v=aF6jBcF5xwE

http://www.youtube.com/watch?v=If5xdnkfGoo

http://www.youtube.com/watch?v=05m3qwJgj6o

Weather Image

http://www.youtube.com/watch?v=EDfyEIiPrgc

http://www.youtube.com/watch?v=GZtNR09qoLY

http://www.youtube.com/watch?v=n6CLeTwlNIM

http://www.youtube.com/watch?v=JEchpbcthxI

http://www.youtube.com/watch?v=6JfykQORKgk

http://www.youtube.com/watch?v=G27EQ6BFMEM

http://www.youtube.com/watch?v=TrFd6nl_IKk

Choppers

http://www.youtube.com/watch?v=gWQ-j3jGYjU

http://www.youtube.com/watch?v=KobNsjYdu88

http://www.youtube.com/watch?v=2n0msynCgVw

Radio Image

http://www.youtube.com/watch?v=Al6qpwQJc0U

http://www.youtube.com/watch?v=gutV7fwEbVI

http://www.youtube.com/watch?v=0u5NGVb3l1A

http://www.youtube.com/watch?v=K6cIlNpy7ZQ

http://www.youtube.com/watch?v=wz53NWq_Aog

Franchise Reporters

http://www.youtube.com/watch?v=sn9IdS0aFc8

http://www.youtube.com/watch?v=IUdLR-iycbc

http://www.youtube.com/watch?v=RqWScMnJRxE

http://www.youtube.com/watch?v=Tkzl2-tUBcw

http://www.youtube.com/watch?v=GlWhqaJBX0Q

http://www.youtube.com/watch?v=bmm8FMU938Q

Station Image/community

http://www.youtube.com/watch?v=rIAr7QtOUPA

http://www.youtube.com/watch?v=CyPHXvrer68

http://www.youtube.com/watch?v=_Xj7cm-dOJQ

http://www.youtube.com/watch?v=OeprQJnFJeE

http://www.youtube.com/watch?v=3iA0IkAkecQ

Contests

http://www.youtube.com/watch?v=or9SHppVWKk

http://www.youtube.com/watch?v=_cAJV2HKclA

http://www.youtube.com/watch?v=8UZI4lViHf8

Story telling-long form

http://www.youtube.com/watch?v=S0prA7ZLCyo

http://www.youtube.com/watch?v=32JmfWEqk4k

Page 3 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

Published articles:

Getting You to Watch

Chapter 1

http://welldunne.blogspot.com/2009/03/friday-march-20-2009.html

WDSU Terry Wood

Chapter 2

http://welldunne.blogspot.com/2009/04/chapter-two-from-paul-greeley.html

Chapter 3

http://welldunne.blogspot.com/2009/04/chatper-3-from-paul-greeley.html

So Much Debris, So Little Time

http://welldunne.blogspot.com/2008/09/report-from-galveston.html

You Gotta be Sick to Watch This!

http://209.208.132.151/new_intranet/tvspy/shoptalk/self_send.cfm?t_shoptalk

_id=18429&type=1&view=1#greeley

Ingredients for Good Writer/Producers

http://209.208.132.151/new_intranet/tvspy/shoptalk/self_send.cfm?t_shoptalk

_id=18405&type=1&view=1#greeley

The Joys of Being Under-Employed

KISS FM Believe It

http://www.broadcastingcable.com/article/CA6524013.html?q=the+joys+of+being

+paul+greeley

Teen TV

http://www.broadcastingcable.com/article/CA6588016.html

Want HDTV? Be Careful

http://www.broadcastingcable.com/article/CA6304969.html?display=Opinion&q=&

q=paul+greeley

Internet + Local TV Stations = Success

http://www.trizat.com/paul/Promax.pdf

Ya Gotta Believe in Image Campaigns

http://www.tvnewsday.com/articles/2008/08/19/daily.3/

The Case for Personal Contracts

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

441&page=1

A New Way to See Radio

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

380&page=1

A Testament to Testimonials

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

362&page=1

Book review of Promotion and Marketing for Broadcasting, Cable and the Web

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

341&page=1

Book Review: TV: Sex, Lies and Promos

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

320&page=1

How to be the Creative King (or Queen)

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

301&page=1

Crafting Effective News Topicals

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

281&page=1

Advice for College Students---Get Thee into TV!

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

220&page=1

Sweeps Need Sweeping Changes

http://www.tvspy.com/Marketing/Marketing_archive.cfm?t_MarketingMatters_id=

200&page=1

Think Medium, Think Small, Broadcast Education Association

http://www.trizat.com/paul/BEA.pdf

Winning with Quality News

http://www.broadcastingcable.com/article/CA38717.html?display=Search+Result

s&text=%2A&q=paul+greeley

Exclusive Exposé of Breaking News!

http://www.broadcastingcable.com/article/CA6359780.html?display=Opinion

Page 4 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

The Best Thing on TV (And you can't even see it!)

http://www.tvspy.com/nexttv/nexttvcolumn.cfm?t_nexttv_id=1903&page=1&t_cont

ent_cat_id=20

CD Review: Anders Osborne, Coming Down

http://music.barnesandnoble.com/Coming-Down/Anders-Osborne/e/607*********/?

itm=1#TABS

Local TV News Alive and Well

http://www.trizat.com/paul/TVSpy.pdf

Retrans War Redux in Spokane

http://www.trizat.com/paul/BandC.pdf

TVNEWSDAY.com, Letter to the Editor,

A powerful story on the value of local TV news. http://www.trizat.com/paul/TVNewsday.pdf

Work History

The Creative Spin

Irving, United States 2008 - Present

Marketing Director and Special Projects Manager

Check out our video blogs to see what projects we’re working on right now at the Creative Spin.

Breaking News! There’s a Big Change Coming in the Weather!

http://www.thecreativespin.com/upload/SpinBlog3.wmv

It’s all the RAVE…as in RAVE Motion Picture Theater chain

http://www.thecreativespin.com/upload/SpinBlog1.wmv

We touch 100 year old pictures and they come to life.

http://www.thecreativespin.com/upload/SpinBlog2.wmv

Plus, see this web video I wrote and executive produced about how one company cleaned up

Galveston after Hurricane Ike.

http://drcusa.com/

index.php?mact=News,cntnt01,detail,0&cntnt01articleid=27&cntnt01origid=15&cntnt01dateformat=%25b%20%25d%2C%20%25Y&cntnt01return

Direct marketing and business development for The Creative Spin, an advertising agency/media

production company. Also provide creative ideas and copy when needed and manage video

projects from conception to completion.

Also act as a media relations consultant/web writer for DRC Emergency Services

(www.drcusa.com)

From lawyers to lenders, from circus clowns to Dallas Mavs, from a motion picture chain to a music

production company, The Creative SPIN serves an array of clients.

From concept to completion, from print to television, from design to advertising, from graphic

animation to on-line videos, The Creative SPIN delivers an array of services.

We’re a small company doing large creative and we like it that way. That way, we can be hands-on

to maintain the high standards we’ve set for our clients.

Page 5 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

At The Creative SPIN, we’re obsessed with quality and attention to detail.

KWTV

Oklahoma City, OK, United States 2007 - 2008

Marketing Director

Examples of work: http://www.youtube.com/watch?v=KsHxMnok2_E

Took over an all new staff that had no manager for 6 months or more.

Created 16 or more news image spots in just 7 months that scored well in focus groups.

Created 80 TV spots for both February and May ‘sweeps’.

Created 32 print ads for both February and May combined.

Created a 32- page direct mail piece for sales that was mailed to 200,000 people. Sales said it was

‘the best one ever’.

Established the first marketing non-linear edit suite for marketing.

Nexstar Broadcasting

Irving, TX, United States 2003 - 2007

VP of Marketing and Promotion

2004 Broadcasting & Cable/PROMAX Brand Builder of the Year

2006 PROMAX Gold Award, Local TV Sales

Letter of Reference from President of Nexstar Broadcasting: http://www.trizat.com/paul/

Sook_Letter.pdf

Created the Local TV Sales campaign for all Nexstar markets

Won 2006 PROMAX Gold Medallion Award. COO said, ‘it’s a slam-dunk home run’.

http://www.trizat.com/paul/LocalTVSales.wmv

Wrote, produced and edited a video about Nexstar Broadcasting. This is the closing animation.

http://www.trizat.com/paul/NexstarAnimation.wmv

Conceived, wrote and produced a 25 minute DVD, Creating a Thirst for News, for Nexstar

that was distributed to all their local news and marketing depts.

Here is the opening: http://www.trizat.com/paul/ThirstForNews.wmv

“The DVD is awesome, and I am mandating that every news and promotion employee view

it.”

Duane Lammers, COO, Nexstar

“Great DVD, I will require all people involved in news watch it.

John Hoffman, GM, KSN-TV

“I just got done watching “A Thirst for News” Very well done.

Ron Krisulevicz, News Director, WBRE/WYOU

1 Was chosen from large national pool of candidates to be first ever VP of Marketing

2 Organized the marketing efforts of 50 local TV stations.

3 Oversaw on-air schedules, marketing products and operations.

4 Implemented corporate extranet for sharing material between stations and/or corporate.

Page 6 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

5 Cultivated relationships with editors at leading industry press publications and on-line web sites

which resulted in more than 50 articles or mentions in 2007 alone.

6 Implemented university recruitment program.

7 Created a corporate newsletter, Nexsstar Nuggets, and acted as writer/editor for all editions.

8 Surveyed stations yearly on vendors and pricing for improved services.

9 Recruited marketing professionals within the national television marketing community.

Comcast Sportsnet

Phila, United States 2003 - 2003

Creative Services Director

Creative Services Director

Three-month contract position filling in for woman on maternity leave.

Examples of work: http://www.youtube.com/watch?v=uJbq-l-rzrA

WWL-TV-CBS

New Orleans, United States 2000 - 2001

Creative Services Director

Examples of work: http://www.trizat.com/paul/WWL.wmv

Wrote and produced news image campaign WWL, which has the strongest local TV news brands

in the country. Directed all phases of marketing, production, communications, and public affairs,

reporting to the General Manager.

WESH-TV, Orlando, Florida, (NBC)

1997 - 2000

Creative Services Director

Examples of work:

http://www.trizat.com/paul/WESH.wmv

Directed all phases of marketing, production, communications, and public affairs, reporting to the

General Manager. Created marketing plan that launched a local television news operation from #2

to #1.

WINK-TV, Ft. Myers, Florida (CBS)

1992 - 1997

Director of Marketing and Advertising

Responsible for marketing entertainment and news programming on WINK-TV.

Examples of work: http://www.trizat.com/paul/WINK.wmv

Also wrote and produced all TV spots for 5 radio stations of varying formats.

Examples of work: http://www.trizat.com/paul/VideoRadio.wmv

WDSU-TV, NBC, New Orleans, Louisiana (NBC)

1988 - 1992

Page 7 of 8

View My VisualCV Online: http://www.visualcv.com/paulgreeley

Assistant Marketing Director/SR Writer/Producer

Assistant Marketing Director/SR Writer/Producer

Examples of work: http://www.trizat.com/paul/WDSU.wmv

New York Communications, Phila, Pennsylvania

1986 - 1988

Staff writer

Wrote television image advertising campaigns for ad agency specializing in media for local TV

stations and national television networks throughout the United States.

Examples of work: http://www.trizat.com/paul/NYcomm.wmv

Education

West Chester University of Pennsylvania

1981 - 1983

BS, Secondary Education

West Chester University of Pennsylvania

1969 - 1981

BA, English

Skills

Video editor (Advanced)

10+ Years Experience, ( Last Used <1 year ago )

Experienced video editor on Final Cut Pro and Avid

Interests

Family fun, tennis, softball, walking, biking, swimming, reading, beaching.

This next-generation resume was created using VisualCV

Page 8 of 8

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