BRAD RAFSHOL

***** ** ****** ***** ***** Grove, MN 55311 612-***-**** abnumx@r.postjobfree.com

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S UMMARY Q UALIFICATIO NS

OF

Account Management / Strategic Positioning / Brand Management

Creative, results-oriented marketing professional with unsurpassed communication, relationship

building and intuitive problem solving skills and a proven track record of completing projects on

time, on budget and on target with marketing objectives. Ten years of expertise in directing the

creation of marketing tools and execution of programs for clients in recruitment and product

advertising agency settings. Experienced with media planning and implementation, client

relationship management, consultative sales, branding initiatives, project management,

presentations and event logistics management. Productive and efficient work habits

independently and in team environments.

Strategic Media Planning Client Relationship Building

Marketing Collateral Development Media/Vendor Relationship Management

Brand Development & Execution Team Building & Mentoring

Project Management Budget Preparation/Administration

P ROFESSIONAL E XPERIENCE

ACCOUNT EXECUTIVE, March 2005 – January 2009

ACCOUNT SERVICES REPRESENTATIVE, October 2002 – December 2003

RADA ADVERTISING, INC. - Bloomington, MN

Managed primary relationships with clients on assigned accounts, including forecasting,

identifying client needs and/or challenges, and recommending strategic recruitment advertising

solutions by incorporating appropriate products and services. Defined strategies for and developed,

executed, and managed short and long term marketing plans encompassing integrated recruitment

marketing initiatives designed to raise client candidate/applicant flow. Communicated with clients,

management, internal departments, media and vendors to coordinate overall recruitment marketing efforts

in accordance with client goals. Played an integral role in brand development activities.

Responsibilities and Contributions:

Increased assigned key account spending by 700% over a 4 year period.

Consistently held highest book of business of all account staff with a total of approximately $7

million in annual client spending.

Clients included: UnitedHealth Group, US Bank, Wells Fargo, Cargill, General Mills, Spectrum

Laboratory Network, Keystone Healthcare Management and Alliant Techsystems

Projects ranged from recruitment print advertising, direct mail, email blasts, event logistics and

online behavioral marketing to television advertising, radio advertising, brand development and

execution.

…Continued…

BRAD RAFSHOL Page Two

Professional Experience Continued

Mentored team members and assisted with the interview, selection and training process for new

team members.

Account team member on several award-winning campaigns/projects including:

2008 Creative Excellence Awards: 2nd Prize winner in the Print Promotions & Collateral

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category for a single brochure and 3rd Prize winner in Non-Print Promotions for a booth -

Both entries were part of the UnitedHealth Group diversity employment branding

campaign entitled "Unique. United.".

2007 Creative Excellence Awards: Grand Prize winner and 1st Prize winner in the

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Employment/Internal Communications category - Employee referral program direct mail

campaign for Evercare entitled “Heart and Soul”.

2005 Creative Excellence Awards: 2nd Prize winner for Recruitment Web Site - Evercare

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clinical/nursing recruitment web site entitled “The Heart of Caring”.

ACCOUNT EXECUTIVE, March 2004 – December 2004

RUSSELL-HERDER ADVERTISING - Minneapolis, MN

Managed relationships with clients, internal departments, media and vendors to coordinate overall

marketing efforts in accordance with client and agency goals. Involved in brand development activities

and provided direction to agency team members to guide the creation of marketing materials and ensure

congruence with objectives.

Responsibilities and Contributions:

Successfully handled several print collateral projects and assisted in the set-up and shot selection

for multiple photo shoots.

Responsible for key agency client’s nationwide direct mail program

Clients included: Anchor Wall Systems, Meeker County Memorial Hospital, and the State of

Minnesota

ACCOUNT MANAGER, January 2004 – March 2004

DASH TWO ADVERTISING - Minnetonka, MN

Worked within a team environment to market services for Dash Two Advertising as well as their parent

company, ThreeWire, Inc.

Responsibilities and Contributions:

Assisted with new business development for the agency.

Provided direction and support to the agency’s Creative Director on print and online marketing

collateral for internal and external clients.

…Continued…

BRAD RAFSHOL Page Three

Professional Experience Continued

ACCOUNT EXECUTIVE, July 1999 – October 2002

BAYARD ADVERTISING (formerly Ludlow Advertising) - Minneapolis, MN

Managed relationships with clients on assigned accounts, including forecasting, identifying client

needs and/or challenges, and recommending strategic recruitment advertising solutions.

Developed, executed, and managed short and long term marketing plans encompassing integrated

recruitment marketing initiatives designed to raise client candidate/applicant flow. Communicate with

clients, management, internal departments, media and vendors to coordinate overall recruitment

marketing efforts in accordance with client goals.

Responsibilities and Contributions:

Consistently held highest book of business of all account staff with a total of approximately

$2 million in annual client spending.

Clients included: Wells Fargo, ReliaStar, Supervalu, Guidant Corporation, CSM Corporation, and

Metropolitan Airports Commission.

Projects ranged from recruitment copywriting, direct mail and collateral pieces to radio

advertising, media buying, event logistics, brand development and execution.

Worked with online media vendor to develop, integrate and launch web site in exclusive

partnership with the agency.

Mentored and trained new team members.

Employee of the Month - September 2001.

INSIDE SALES ACCOUNT EXECUTIVE, May 1998 – April 1999

PHOENIX NEW TIMES - Phoenix, AZ

Member of the classified advertising team at one of the nation’s largest metropolitan newsweeklies.

Worked in both individual and team environments to market the paper as an alternative source to

traditional daily papers in the Phoenix area.

Responsibilities and Contributions:

Developed and maintained client relationships via telephone and in-person sales calls.

Participated in direct marketing activities and promotional events for the paper.

Provided direction to creative staff on print advertising layouts in order to provide greater ROI for

clients.

Consistently ranked among the top Inside Sales Account Executives for weekly sales.

E DUCATION

Studied Communication, 1993 - 1997 Arizona State University - Tempe, AZ

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