Sales Manager

Daniel E. Poldo

W***S**** Klein Ln. Big Bend, WI. 53103 H: 262-***-**** C: 262-***-****

abnumt@r.postjobfree.com

Professional Qualifications

Sales, Marketing, Product Support and Service professional with extensive experience in

the Power Generation, Automotive, Marine, Industrial and Heavy Duty Industry with focus

on the Detroit Diesel/MTU Distributors and Mercedes Benz OEM Dealers. Highly skilled

in strategic pricing and planning, contract negotiations, account management,

engineering applications, R&D, service training, product support, team leadership and

extensive customer relations. Demonstrated, successful growth and development in all

markets with full P&L responsibility. Specific product expertise, and knowledge that

includes applications engineering in all Marine, Automotive, and Industrial markets and

industry. Extensive customer contact and public relations with the media to build and

solidify the name brand of Detroit Diesel/MTU as the manufacturer in Latin American,

Caribbean (Puerto Rico), and U.S. markets. Experience in the development of internal

and external sales forces to grow the market thru distributors. High experienced in

technical applications, product management and engineering, failure analysis,

troubleshooting and as a technical trainer. Lead a sales force in Latin America to focus

on the customers while developing their internal customer focus and their individual sales

expertice on how to address and take care of your customers. Systems and service

applications and Electronics systems trainer to all OEM dealers and Authorized

Distributors of diverse industries.

Extensive public speaking and technical training support to all Latin American

Countries, and Domestic markets.

Fluency and presentation abilities in multiple languages: Spanish, English, and

Portuguese.

Computer literate in Microsoft Office suite (Word, Excel, PowerPoint, Access,

Outlook, etc.) ACT, CAD.

Sales force development and leadership.

Strategic planning and business development.

Education & Certifications

B.S. Mechanical / Industrial Engineering.

A.S.E. Certified in Engines, Brakes, Transmissions, Drivelines, Suspensions Chassis,

and Electronics.

Member of Society of Automotive Engineers.

Member of Overseas Automotive Council.

International Business / Foreign Trade Practices.

Sales & Applications Engineering Certificate.

H.O.G. Member

Professional Experience

Generac Power Systems – Waukesha, WI.

2006-Present

Director of International Sales and Marketing.

Responsible for the entire international business development within Generac Power

Systems products and parts. Lead sales forces in Latin America to assist in the

development of their business while developing strong customer relations.

Developed business from ground floor to stand alone business entities within the

corporation. From development of product, product distribution, sales people

development and leadership while focusing on marketing material to cover all phases

of business development. This includes sales, marketing, technical and sales training

for the power generation market. To also become proactive in educating the internal

personnel on international business in order to have them assist me in developing the

external clients and distributors. Development of international distributors by

developing relationships with end users as well as internal distributor personnel in

countries. Responsible for own P&L and internal personnel.

Extensive sales people leadership and development.

Internal and external sales force development.

Product and market develoment.

Martketing and business planning development

Stratigic Business Planning and Development.

Inland Detroit Diesel/MTU - Milwaukee, WI.

2004-2006

Regional Applications Sales Engineer/Product Support.

Responsible for the complete consulting and leadership of Engineering consultants for the

Marine and Power Generation segments to include sales, product support, marketing, and

failure analysis of the heavy equipment, marine, power generation, products for the

International and Domestic markets. Sales support to distributor staff personnel, that

consists of operations, engineering, and applications for end users/customers,

distributors and dealers of Detroit Diesel/MTU and Mercedes Benz engines as well as

parts distribution and service support. Lead the sales force to increase support and

sales for the entire region as well as full P&L responsibilities for distributors and dealers.

Extensive product support presentations (powerpoint) at the OEM and Engineering

applications customer level.

Managed to increase the growth and development of each Engineering customer to

specify our product as well as their sales and service person at Dealers and OEM’s by

40%

Planning, building, and executing Corporate goals.

Responsible for product applications and sales, increased sales by 18% over last year.

Responsible for service sales and management, product training, failure analysis, and

parts sales.

Developed sales and marketing plans for parts and engine distribution.

Developing in-dealership/distributor training (train-the-trainer) modules for customers,

in order to achieve the corporate model.

Extensive customer communications to build alliances and lower warranty costs by

50% due to ability to communicate with the Engineers and end users of the product.

Detroit Diesel / MTU Corporation - Miami, Fl.

1995 – 2004

Regional Sales /Marketing Manager - Overseas Operations/Latin American Region

Responsible for the sales, marketing, applications engineering, product support, product

management and service technical training of all Detroit Diesel/MTU Corp engines,

industrial and marine. With the major focus to increase product penetration at the

OEM’s, to include parts and service. Applications Engineering and product support roles

for Latin America, Mexico, and Indonesia while also assisting fellow co-workers in their

Domestic markets customers.

Responsible for the growth and support of all MB Authorized Distributors in

addition to our dealer network, while maintaining extensive contact with the

consumers.

Developed and lead sales people at the distributors with over 30 sales

professionals reporting to me.

Developed distribution alliances between manufacturer and Distributors in order

to expedite shipments and expand communications and customer relationships.

Developing Business/Marketing plans for overseas OEM’s and Distributors.

Maintained a rapport with customers while handling delicate issues pertaining to

the product.

Developed more complete parts package programs (kits). that increased sales by

22% in engine parts, which eventually lowered distributor costs and increased

profits for distributors, dealers and manufacturers.

Managed different pricing structures for each market and country by way of CA’s

(competitive advantage forms) depending on the competition, customer and

dealer volumes.

Responsible for warranty issues within the territory and engineering applications

one on one with customers.

Maintained Manufacturers policies and procedures at Dealers and Distributors

working directly with Dealer Principals, product managers, applications engineers

and sales personnel while developing growth at the OEM level.

Rockwell International - Prescott, AZ.

1991 – 1995

Regional Marketing Manager

Responsible for eleven district sales/service managers performance guidance, expenses,

goals, and objective while maintaining the corporate directive for the Mexico market.

Set sales goals for Region and responsible for the marketing and sales.

Responsible for the International distribution of axles and wheel end products into

Mexico and Central America. Build customer relations in all of Latin America thus

impacting sales by 28%

Impacted the growth at Warehouse Distributors in Mexico and Latin America by

increasing the level of customer service, product support, relationship building,

and technical assistance at the OEM level.

Directed and initiated alliances between WD distributors and OEM accounts to

further increase sales by 37%. Responsible for maintaining service, warranty, and

failure analysis as well as technical training for axles, transmission, hydraulics, as

well as brake, and suspension lines.

Responsible for adjusting and setting pricing on brake components,

transmissions, drive-train and wheel end parts.

Dana Corporation - Toledo, OH. & Miami, Fl. Parts Craft Division for N.A.P.A.

1987 – 1991

District Sales/Service Manager - Latin American Operations

Responsible for the sales, marketing, technical training, and service for all 26-product

lines to distributors and dealers.

District Service manager for all product lines to end-users domestically and

international.

Responsible for the growth and support of DANA products throughout the N.A.P.A.

Distribution network.

Responsible for the sales, marketing, and technical training of Dana products to

the Automotive dealer network in my Region.

Increased market share by 22% in chassis/hydraulic lines due to packaging

changes (kits) while increasing profit margins and simplifying their distribution.

Developed complete engine, chassis, and filter price list for the Latin American

market.

Extensive technical knowledge and training.

Responsible for maintaining manufacturer policies and procedures with Dealer

Principles.

U.S. Army Southern Command - Panama City, Panama 1976 – 1987

Ft. Knox, KY

Ft. Brag, NC.

Ft. Campbell, KY.

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