Curriculum Vitae of Rochelle Solewicz
Address: ** ****** **
Preston, VIC 3072 Australia
Phone: +614********
Email: abnulp@r.postjobfree.com
Microsoft Office, incl. Word, Excel, PowerPoint, MS Project,
Software Outlook, Visio, Adobe PhotoShop & Adobe Acrobat,
Literacy: Netscape & MS Internet Explorer, Macromedia’s
Dreamweaver & Fireworks, Basic HTML
Search Engine Google AdWords, Google Adwords Editor, Google
Marketing & Web Analytics, Yahoo Search Marketing, BidSmart, FindWhat,
Analytics Espotting, Omniture Site Catalyst & SearchCenter
Office Administration, Process improvement/development,
Skill set:
Client Service, Account Management, Problem solving,
Project management, Campaign management &
Implementation, Project coordination, Organisational
skills, Communication skills, Reporting & Analytics,
Training, Sales, Expenditure reconciliation, Billings
Forecasting, Competitor Insight & Research, Eye for detail.
August 07 - Current
Work Experience:
Columbus Search (Mitchells Communication Group)
Melbourne, VIC
www.columbussearch.com.au
General Manager – Melbourne
Responsibilities include:
Forecasting & Billings
Managing a team of 9 staff (4 account managers,
4 analysts & 1 account director)
New business development
PPC & SEO Strategy development
Overseeing Tier 1 client management
Process implementation
May – June 2007
Clear Light Digital
Melbourne, VIC
www.clearlightdigital.com
SEM Campaign Manager
Responsibilities include:
Process development & refinement
Pricing Model development
SEM campaign strategy development &
implementation
SEM campaign reporting, maintenance & monitoring
Campaign expenditure reconciliation
Campaign renewing & Up-selling
Campaign ad creative development
Search Term Research
Reporting
ROI / Conversion tracking implementation,
monitoring & analysis
Account Manager support
Jan 2006 – April 2007
Spin Communications
Melbourne, VIC
www.spin.com.au
Senior Account Manager - Digital
Responsibilities include:
Project management of 8 existing client websites and up-selling of
website enhancements.
Project brief & Functional specification document writing
Website task management
Website copywriting
Team management
Client relationship management
Website strategy, proposal and RTF development
Search Engine Marketing business development, campaign
implementation, management & reporting
Budget development
Timeline & Project Planning
May 2002 – Dec 2005
Hitwise Search Marketing Services
Melbourne, VIC
http://www.hitwise.com/sem
Senior Account Manager
Responsibilities include:
Tier 1 Corporate Client account management (15
clients)
Account Manager training & troubleshooting
Client relationships & liaison
Client troubleshooting / problem solving
SEO & SEM campaign strategy development &
implementation
SEO & SEM campaign reporting, maintenance &
monitoring
Campaign expenditure reconciliation
Campaign renewing & Upselling
Sale strategy & proposal development
Campaign ad creative development
Search Term Research
Reporting
ROI / Conversion tracking implementation,
monitoring & analysis
Account Manager support
March 2001 – December 2001
Spider Eye Studios Pty Ltd Melbourne,
VIC
http://www.spidereye.com
Producer
Responsibilities include:
Proposal Writing
Project Planning
Running Project specification workshops
Project Definition documentation
Team Leading project team
Client liaison/account management
Management of end-to-end projects including
timelines and budget.
Multiple project management
Testing environment management
Search Engine Optimisation
Site architecture & mapping
Post-implementation review
Creating document templates
GUI design management
Testing plans & coordination
April 2000 – October 2000
Squib Pty Ltd Melbourne, VIC
http://www.squib.com.au
Producer
Responsibilities include:
Running complex projects managing multi-
disciplinary teams consisting of creative, Information
Architects, Useability, Web designers and site
developers.
Responsible for the managing of projects end-to-end
including project timelines and budget.
Client liaison with regard to specification workshops
in finalising project requirements.
Proposal writing
Project planning
Useability testing
Coordination of intranet development
August 1998 – November 1999
SOFWeb – (Department of Education) Melbourne,
VIC
http://www.sofweb.vic.edu.au
Project Administrator
Responsibilities include:
Quality Assurance, Link Checking, Site submission to
Search engines and reporting, Data back up database
management.
Site editing of text and images using Macromedia’s
Dreamweaver and Fireworks, Adobe PhotoShop.
File formatting/conversion from PDF to HTML, Word to
HTML, PowerPoint to HTML.
Client software training in Dreamweaver
Client management including, creating newsletters,
hits statistics, network drive mapping and software
installation, invoicing and records management.
Content development including interactive stories,
resources section.
Research & Development for latest software.
Client consultation and help desk.
March 1998 – May 1998
Apple Telemarketing Melbourne, VIC
Telecanvasser
Cold calling to residential areas with intent to gain
sponsorship for charity organisations.
April 1996 – Feb 1998
Real Estate Online Hawthorn, VIC
http://www.property.com.au
Production Co-ordinator
Managing and responsible for all facets of home page
production including meeting deadlines, schedules and
workflow practises.
Key link in communications between client and
designers,
Quality Assurance,
Design layout and input,
Supervisor for data entry staff,
Client liaison,
Internet and email access customer advice/help desk
and fill in receptionist.
Scanning,
Domain registrations,
Website functionality input,
Document design,
Procedure development and maintenance
Weekly progress reports
Data Entry Supervisor/Training
June 1995 – Sept 1995
Zenken Honsha Ltd. Tokyo, Japan
English Teacher
Introducing Western culture to Japanese children 3-12
years old. Teaching English by means of games, songs and
art.
Nov 1993 – July 1995
Tele-Sell Marketing Pty Ltd. Prahran, VIC
Telecanvasser/Team Leader
Outbound calling to companies for the purpose of
converting their mobile communication service to
Telstra from the competitor OPTUS.
Creating/Updating Data Base for the company of
recently acquired customers.
Team leader and Assistant Supervisor incl. training of
new employees
Inbound Customer Help/Advice Desk
Co-ordination of mail outs
Feb 1993 – August 1993
Zenken Honsha Ltd. Tokyo, Japan
English Teacher
Introducing Western culture to Japanese children 3-12
years old. Teaching English by means of games, songs and
art.
April 1992 – March 1993
Morrisey Malcom Pty Ltd. Camberwell, VIC
Telemarketer/Assistant Supervisor
Outbound cold calling businesses on behalf of Wheelchair
Sports Victoria to obtain sponsorship.
Education
August 1999
RMIT – Short Course
Advanced Dreamweaver & Photoshop
Advanced Tools theory and practise
Website creation and structure studies
Domain registration
May 1994 – Oct 1994
Holmesglen College of Tafe Chadstone, VIC
Japanese Studies
Conversation
Grammar,
Reading
Writing
1992 – 1993
Moorabbin College of Tafe Moorabbin, VIC
Advanced Certificate in Business/Administration
Accounting
Business Law
Marketing
Administration
WordPerfect 5.1
Dbase 3
Lotus 1,2 & 3
1991
MacRobertson Girls’ High School Melb, VIC
Year 12 VCE (Victorian Certificate of Education)
English
Reasoning & Data (Mathematics)
Legal Studies
Australian Studies
Politics
Interests Writing Stories & Poetry
Music
Reading
The Outdoors
The Arts
Dancing
Movies & Theatre
References Professional Reference:
Eihab Zaher – Product Manager – Hitwise – 043*-***-***
Professional Reference:
Gavin Appel – Hitwise - VP of Search – 041*-***-***
Personal Reference:
Nichola Coombs – Child Psychotherapist - 043*-***-***