Manager Marketing

Lucinda M. DeVries

*** ********** **. ******, ** 92882

abnule@r.postjobfree.com 951-***-****

LinkedIn.com for recommendations/references

Summary

Marketing professional with expertise in short and long-term strategic counsel and tactical execution. Proven track record

of maximizing resources, streamlining processes while increasing revenues. Combines expert orchestration of campaign

management and building team morale with a history of successfully maintaining budgets. Reputation for being a results-

driven team leader with a strong work ethic, approachability, customer focused attitude and bottom line outlook that

exceeds objectives in dynamic, fast-paced environments.

Relevant Work History

KPA Healthcare Advertising

Account Executive

Costa Mesa, CA

September 2008 -Present

Successfully lead weekly team meetings, collaborated with team to implement client marketing strategy and agency new

business tactics. Implemented social media and website SEO, analytics, and content management into agency marketing

tactics for new business. Full charge of agency traffic and budgets, client project reports, and project implementation and

estimates. Assisted office manager with client billing, vendor payments, and monitoring team hours.

• Planned, coordinated, and implemented social marketing campaign for agency new business. Results

are to be determined.

• Assisted general Manager with planning and implantation of new FDA approved product release at

annual medical conference.

Marketing Partners

Strategy Consultant (Company closed)

Las Vegas, NV

October 2006 -June 2008

Responsible for campaigns from concept to evaluation, measure and evaluate all tactics, calculate the monthly cost per

lead and report results by tactic, budget development and reconciliation, identify buyer profiles, media buys for broadcast

and print, production management of collateral, and management of SEO/SEM program.

• Planned, coordinated, and implemented marketing campaign for condominium conversion project

generating over 1,200 prospective buyers in a six month period at a cost per lead of $162.

• Coordinated production and installation of million dollar sales office for high end multi-family real estate

development.

• Successfully assisted multiple clients with design and distribution of marketing materials on a per project

basis.

Creative Services Consultant

Collaborated with client to develop systems for streamlining all projects through creative department in order to increase

agency revenue and efficiencies.

• Traveled to clients Southern California office Monday through Wednesday

• Developed daily traffic report system to track each projects progress

• Held weekly team meetings with account services and creative services to insure clear communication

and expectations between departments

DeVries Resume Page 1 of 2

Centex Homes

Operational Marketing Manager (Company released divisional marketing department)

Las Vegas, NV

October 2005-September 2006

Responsible for weekly communication to Division President and all upper management on the marketing tactics used for

the week and the traffic results to each neighborhood detailing return on investment using a cost per lead strategy.

• Managed team of four to ensure corporate compliance with neighborhood cleanliness, sales team

requests, signage standards, opening new neighborhoods, event planning and coordination.

• Responsible for allocating budget dollars, reconciling budget monthly, quarterly and annually

• Collaborate with other departments to prepare Land Acquisition Packages in order to secure future land

holdings for the division.

• On a quarterly basis, planned and coordinated marketing and advertising campaigns for neighborhoods

including broadcast, print, direct mail and Internet, utilizing target market segments developed in

cooperation with the Strategic Marketing team

• Saved over $30,000 in first two months of employment by producing materials in-house

• Awarded Employee of the Month, November 2005.

Skill Set

• Team Management and Training • Campaign Management • Media Planning • Media Buying and Placement

• Budget Management and Reconciliation • Buyer Profile Research and Segmentation • Photography

• Tactic Measurement and Evaluation • Cost Per Lead Analysis • Copywriting for Print, Collateral, Broadcast, and Internet

Achievements and Associations

• Established the student organization of International Association of Business Communicators

(CSUF/IABC) • 2002 Member, IABC/Las Vegas • 1998-2001 Orange County/IABC Executive Board

Member, Helios Awards Planning Committee • 2001 Awarded OC/IABC Helios Honorable Mention for

PR/ Communications Project / Student Work

Education

• Bachelor of Arts from California State University, Fullerton; majored in communications with an

emphasis in public relations, minor in sociology

• Certificate in Media Buying from Media Buying Academy

• Certificate in Internet Marketing from Rockhurst University

DeVries Resume Page 2 of 2

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