JASON B. MICHAUD

PALM SPRINGS, CA ***** abnuk0@r.postjobfree.com

Database Marketing Manager

Project Management / Communications Planning / Process Efficiency

Enthusiastic, confident, and resourceful marketing professional with extensive experience and skills in the

areas of direct marketing and management consulting. Deep technical skills in project planning, marketing

coordination, and database marketing with a passion for the development of reusable functional tools for

business process efficiency. Experienced and results oriented professional with strong analytical and

organizational skills that is ready for a challenging marketing career in the GIS industry.

• Direct and Database Marketing • Marketing Project Management

• Communications Planning • Campaign Management

• Customer Relationship Management • E-Commerce Strategy

PROFESSIONAL EXPERIENCE

ACCENTURE, El Segundo, CA, 2007-2009

CRM Management Consultant

Management Consultant (Accenture) for Cisco Systems

Communications and Training Consultant for a Global Commerce Transformation project. Coordinated

all of the training needs with a strategic goal to optimize how the client sells its services and products

directly in emerging markets.

• Researched and managed over 150 impacts of the project which led to the creation of the training

needs assessments that spanned across 2 project releases

• Managed the design and development of 2 core training modules that were successfully released to

10 training teams for their training curriculum needs

• Coordinated the training needs assessments, communications and actions plans, and impact

review sessions for the project which successfully supported each of the client’s 12 functional

organizations

• Designed and developed the training curriculum and outlines for 15 training modules that

supported the training needs for over 50,000 stakeholders in 12 different functional organizations

• Created and successfully deployed the overall communications strategies and plans for over 20

different functional organizations

• Provided updates to the project’s newsletters and managed the internal web site as well as the wiki

page which successfully added to the Communications Team’s success

• Managed a major update to the project’s wiki site that included a reusable wiki structure with project

templates and business rules for future Wiki sites which increased user activity of the project’s wiki

Management Consultant (Accenture) for AT&T Wireless

Marketing Campaign Specialist for a Database Marketing Transformation project. Provided strategic

marketing support for Marketing List Managers who were using Unica Affinium Campaign to generate

targeted lists for their campaigns.

• Audited and compiled reports for business process efficiency during flowchart review sessions for

10 high profile campaigns which resulted in the successful release of the Unica Affinium Campaign

tool

• Provided flowchart design guidance to a selected List Manager who was in charge of 2 of the most

important marketing campaigns for 2008 that had a target audience of over 500,000 customers

• Reviewed and revised all of the best practice documentation for the Unica Affinium Campaign tool

which was then successfully communicated to over 50 of the client’s Campaign List Managers

Michaud Resume Page 2

Management Consultant (Accenture) for Pacific Gas & Electric

Change Management and Communications Consultant for a large scale Business Transformation

project. Coordinated the change management and communications planning activities for a major

update to the client’s SAP Work Management system that had an impact on over 20,000 stakeholders.

• Co-led the creation of the change management action plans for 7 regional offices in Northern

California which successfully supported each office’s program leadership teams with the tools

necessary for the SAP upgrade

• Organized and facilitated 2 Technology Workshops which successfully completed the goal of

communicating all of the necessary information for the project to almost 500 of the client’s

Supervisors and Managers

• Completed 7 Job Aids that Management used to communicate changes to over 20,000

stakeholders

• Provided the organizational skills and reusable tools necessary to mentor and support 3 of the

client’s Change Managers for their respective project territories

WEATHERNEWS AMERICAS, San Francisco, CA, 2001-2006

Marketing Manager

Communicated and extended the company's brand through various direct marketing activities. Planned

and implemented direct marketing programs in a responsible and efficient manner.

• Managed outside vendors and internal resources (graphic design, fulfillment, distribution) which led

to the successful creation of numerous consumer marketing and sales collateral materials, including

brochures, direct mail, newsletters, and Web site content

• Responsible for the management and continuous improvement of the marketing contact database

which was utilized for the implementation of over 10 successful database marketing campaigns

• Collaborated with over 80 Television Station Partners to successfully co-brand three mobile e-

commerce sites from initial concept to deployment

• Led the successful project launch of Salesforce.com, which included the overall design layout, sales

methodology, data management, sales reporting, training activities, and system management

• Generated monthly revenue and sales reports for the North American Sales Team that were used

to communicate to the global organization

• Managed the marketing vendors and edited their content for the submittal to all collateral materials

and public relations activities, including newsletter articles and brochures

• Coordinated logistics for the distribution of materials with regional sales managers

• Represented and coordinated all of the event logistics for the company at industry trade shows and

conferences with the successful completion of over 4 events in 2006

EDUCATION

MBA – Marketing & E-Commerce

John F. Kennedy University, Pleasant Hill, CA

Bachelor of Art, Mathematics

Bachelor of Science, Meteorology

Associate of Art, Computer Science

Associate of Science, Physical Science

Lyndon State College, Lyndonville, VT

ADDITIONAL CAPABILITIES

Proficiencies include: Direct Marketing, Project Management, Communications Planning, Change

Management, Training Coordination, Microsoft Office, Salesforce.com, Verticalresponse.com, Unica Affinium

Campaign, Aprimo, and programming skills in HTML, JAVA, C++ and SQL

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