Sales Manager

ROBERT STAWASZ

**** ********* ***, ********, **, 19440

(H) 215-***-**** (C) 267-***-**** ********@*******.***

SENIOR-LEVEL MANAGEMENT: DIRECTOR SALES BUSINESS DEVELOPMENT

High performance results-oriented sales management professional with an extensive history of

building branded consumer durables and managing teams with record-setting performances.

Proven ability to initiate creative marketing and sales programs delivering immediate results.

Strategic thinker known for opening new markets and launching products across multiple market

segments, including retail, national accounts and distributor channels. Talent for developing people

and building high performance teams through sound planning, strategy formulation and enthusiastic

implementation. Inspirational leader who drives a culture of success organization-wide, strong

motivator who focuses on training to ensure employees consistently exceed expectations.

AREAS OF EXPERTISE

Marketing Strategies Team Leadership Profitable Growth

Business Strategic Planning New Business Development Key Account Development

Employee Development Negotiation Organizational Change

PROFESSIONAL EXPERIENCE

WHIRLPOOL CORPORATION, Philadelphia, PA 1986 – 2008

$19 billion Global leader and manufacturer of major home appliance brands including Whirlpool,

Maytag, Kitchen-Aid, Jenn Air, Amana, Estate, Magic Chef and Roper.

Acquisition History: Whirlpool acquired Maytag Inc. 2006, Maytag Inc. acquired Amana from

Goodman Mfg. 2001, and Goodman Mfg. acquired Amana Appliance from Raytheon Inc. 1999.

Market Sales Manager - Director North Atlantic Central Division (2000 - 2008)

Strategic and operational leadership for a $210 million dollar sales division including distribution,

forecasting, budgeting, advertising, channel strategy, customer development. Managed a team of

20 sales managers and 3 contract employees with twelve direct reports for 300+ Independent

dealers, and National Account locations for Home Depot, Sears, Best Buy, and Lowes.

Key Accomplishments:

Achieved #2 ranking in 2007 in Eastern Sales Divisions for 2007 Overall Scorecard.

Nominated for “Whirlpool Winners Circle” achievements in 2007.

Increased Premium Brand Business for Kitchen Aid and Jenn Air by 5.5% in 2006 and 2007

with year over year gains. Average Selling Price increased by 5% per year improving overall

mix and profitability by 8%.

Achieved regional year over year double-digit growth from National Accounts – Sears, Home

Depot, Best Buy and Lowes. Increased overall volume and share growth with top Key

Accounts by 22%.

Managed a separate promotional budget of approximately $1.5 million and advertising

budget of $1.0 million. Successfully stayed within budget each year, reduced promotional

expenditures by over 23% and grew wholesale market share and volume.

Approved and administered $1.5M SGA budget for Division and reduced overall SGA

expense in 2007 by 10% in telecommunications, travel and entertainment budgets.

PAGE TWO ROBERT STAWASZ ********@*******.***

PROFESSIONAL EXPERIENCE CONTINUED

Developed new Maytag concept store for Baltimore and Washington DC market resulting in

over $3 million dollars in new revenue.

Led the design and integration of Whirlpool and Maytag sales teams after buyout of

Goodman Mfg. and Maytag Corporation in 2007 and 2002 for National and Retail accounts.

Developed and promoted 7 team members into key positions including: key account

management, market management, district management, field brand training and field brand

management positions.

Increased share growth by building a strong customer base through identifying and

expanding key relationships, earning respect and trust.

Business Development Manager, Eastern Division, New England (1996 – 2000)

Led Independent and Builder Sales/Marketing for a $110 million business unit covering thirteen New

England states. Managed 14 District Sales Managers, 3 Dealer Development Managers,

administrative staff and financial budgets.

Key Accomplishments:

Achieved #1 zone sales ranking in 2000.

Led individual team members to record performance: 50% of team achieved “Pinnacle Club”

in 2000.

Increased share in key categories during a period of negative industry growth: 123%

Refrigeration, 108% Microwaves, 103% cooking.

Increased gross margins 5% through an improved product mix focus with average sell price

growing $42 per unit.

Managed a separate promotional budget of $1.5 million and reduced expenses by 10%.

Coached and motivated sales team through second half of 2001 Maytag acquisition, keeping

entire team in place and achieving company objectives.

Key Account Manager, Amana, Philadelphia, PA (1989 - 1996)

Principal leader of planning, marketing and managing key regional trade customers. Including

American Appliance, PC Richard and Bernie’s Appliance stores. Responsibilities included: sales,

customer development, advertising and marketing, training, merchandising and inventory

management.

Marketing Manager, Caloric/Amana, Topton PA (1986 - 1989)

Product management and marketing department, Responsible for building brand strategy, product

planning, channel marketing. Additional responsibilities included training, market communications,

product specifications/literature, national conventions and industry conference planning.

EDUCATION

BS, Business Administration, KUTZTOWN UNIVERSITY, Kutztown, PA

PROFESSIONAL DEVELOPMENT

LWE-Leadership Whirlpool Enterprise, CL-Maytag Leadership Training, Lean Sigma Training,

Coaching High Performers & High Performance Selling, Sales Negotiation, Coaching to the Bottom

Line, Professional Sales Coaching-Leadership Management, Professional Selling Skills & Decision

Base, Train the Trainer, Selling Against the Competition, Creative Selling Strategies

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