Denise M. Vermillion
**** ******** ***** ***** ********, Ohio 43026
614-***-**** ****************@*****.***
DIRECTOR: Account Services
Skilled account executive and marketing professional with 15 years of hands-on experience with broad management
expertise applicable to a variety of industries. Contribute to better organizational performance by proactively
cultivating key relationships, building effective teams, improving processes and skillfully aligning resources with
overall objectives. Promote new business opportunity, effective return on investment, organizational productivity and
efficiency through expert leadership and business acumen. Areas of expertise include:
Strategic Planning Tactical Execution Business Management
Relationship Management Executive Presentations Project Management
Continuous Process Improvement Cost-Benefit Analysis Vendor Relations Team Management
Organizational Reengineering Market Positioning Personnel Management Consensus Building
PROFESSIONAL EXPERIENCE
CSW FARMS EQUINE AND PET CREMATORIUM, Columbus, Ohio
A full-service whole horse and pet crematory providing dignified and affordable product and service; that also
features a Memorial Park and Nature Preserve where pet owners can come heal and reflect.
Director of Sales & Marketing 2008 – present
Develop professional relationships with veterinarian clinics and veterinary hospitals. Service clients with their
cremation needs. Speak at training presentations for their staff on our services as well as bereavement counseling
tips. Identify new business opportunities. Provide the president with an overview of client activities. Attend
veterinarian conferences and trade shows.
Key Accomplishments:
Increased new client business from 40 clinics to 68 clinics in 7 months.
Restructured current sales and training materials
Developed a tri-fold informational brochure introducing our company and services.
Improved and expanded internet presence.
COSTELLO NARDECCHIA ADVERTISING, Columbus, Ohio
A full-service advertising agency with a focused commitment to retail/consumer marketing that thrives on quick
response amid the shifting demands of the marketplace.
Director of Account Services 2006 – 2008
Forge strong client relationships, handle day-to-day activities for client and maintain day-to-day client contact as well
as oversee execution of approved programs for client. Identify new business opportunities from existing clients.
Prepare and present marketing communication plans to client. Provide creative direction to creative director and art
directors. Provide the president with an overview of client activities. Prepare Budget Approval Forms for client and
review of billing prior to release to client. Approve media plans.
Key Accomplishments:
Played an integral role in managing clients marketing budget in relation to their projected sales goals.
Increased new client business.
Restructured ongoing client classifieds to be more effective at a 3% savings to the client.
Expanded internet presence for clients in 5% of our markets with a customized loyalty program.
Maintained integrity of the brand in all markets and with corporate programs.
RESUME
DENISE M. VERMILLION Page 2 ****************@*****.***
WELLPOINT (ANTHEM BCBS), Worthington, Ohio
An Independent Licensee of Blue Cross Blue Shield that serves its members nationwide with annual revenues of
approximately $58B. The company also operates under the Anthem name. It offers a spectrum of network-based
managed care plans to the large and small employer, individual, Medicare and senior markets.
Sales Service Rep Automotive 2005 – 2006
Serviced GM and the UAW with health care benefits. Introduced new programs exclusively for GM. Facilitated in
generating quick response time with any claim issues. Negotiated claims on their behalf. Assisted Senior Sales
Service Reps with expediting their claim issues. Provided a monthly report to executive management from the
Automotive Service Department. Held on-site meetings at GM plants.
Key Accomplishments:
Facilitated a conference call for over 300 GM/UAW members to introduce our 360 Degree Healthcare
Program.
Oversaw the design and creation of over 300 binders containing 360 Degree Program materials for
GM/UAW.
Purchased unique gift give a ways with Anthem logo for Automotive Department in OH, KY, IN to distribute.
Earned the trust and the respect of the GM/UAW members.
ALLEGIANT MORTGAGE GROUP, Dublin, Ohio
A mortgage loan company with services of debt consolidation, home refinancing, construction loans, home
purchasing and commercial lending.
Loan Officer 2003 – 2005
Managed and closed loans originated by myself and by the CEO. Reported directly to the CEO. Cold called
prospects and developed relationships to earn their business. Built and strengthened relationships with realtors,
builders and developers. Maintained and managed key associations with lenders. Analyzed and recommended
loans to refinance and presented findings to executive management to assign to field. Acted as key contact for a
variety of departments and vendors.
Key Accomplishments:
Improved daily operations by organizing leads, mailers and loans-in-process and closed.
Improved communication methods with processing team via contact management system.
Received 60% mailer callbacks due to informative yet creative financial savings plans.
Closed an average of $35,000 to $50,000 of loan revenue monthly.
THE PUTTER’S EDGE, Pataskala, Ohio
Custom Putting Greens Company selling the finest in quality practice greens, indoors or outdoors. They offer the
best in synthetic putting greens; their professional greens are available in portable form or custom installed.
Sales Manager 2000 – 2003
Responsible for supervising and scheduling staff for store site. Collaborated with design team to offer customer
unique custom indoor/outdoor putting greens. Marketed to the hotel and resort industry to provide the product as a
unique amenity for their guests. Developed dealership opportunity information for interested prospects.
Key Accomplishments:
Streamlined store merchandise by eliminating slower moving product lines.
Consulted with potential clients at Golf Shows and Home & Garden Shows with a 10% close rate with the
portable putting greens, 3% with the custom installed putting greens.
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DENISE M. VERMILLION Page 3 ****************@*****.***
SHOWE REALTY, INC., Columbus, Ohio
A mid-sized real estate company selling commercial properties in the U.S, Budapest Hungary and Majorca Spain.
Marketing Consultant 1997-2000
Created sales brochures and proposals for multi-million dollar real estate properties in Ohio, Hawaii, New Mexico,
Texas, Budapest and Majorca. Managed the tactical plan to sell properties. Aided in cultivating relationships with
local and international bankers. Reported to the owner and was the “go-to” person in his absence.
Key Accomplishments:
Created materials that aided in the sale of an approximately of $2,000,000 of real estate each year.
Saved $15,000 annually by efficient use of staffing hours and work-from-home programs.
Nurtured key banking relationships.
CARDINAL HEALTH INC., Columbus, Ohio
An $87 billion global manufacturer and distributor of medical and surgical supplies. Customers are located on five
continents and include hospitals, medical centers, retail and mail-order pharmacies, clinics, physicians, pharmacists
and other healthcare providers.
CSR / Pharmacy Analyst 1993-1997
Developed presentations, newsletters and training materials for national sales team. Responsible for maintaining
central pricing system for prominent chain accounts while analyzing sales of national accounts. Served on the
Trade Show Team with responsibilities of managing executive presentations, arranging travel and lodging itineraries
for all field and corporate attendees, assisting on-site database manager and providing customer service on the
Trade Show Floor.
Key Accomplishments:
Managed and trained a staff of seven customer service representatives supporting 32 national divisions.
Created ‘Sales Action Plan’ Incentive Reports for field representatives.
Managed accounts of $11m in annual sales revenue.
Reported monthly chain pharmacy account numbers to the EVP of Retail Sales.
THE JOHNSON FAMILY’S DIAMOND CELLAR, Upper Arlington, Ohio
One of the largest independent jewelry stores in the United States, representing some of the finest brands in the
world.
Gemologist 1989-1993
Built and maintained customer relationships while offering the utmost in professional service. Consistently met
sales goals. Assisted Merchandise Buyer on a monthly basis.
Key Accomplishments:
Always protected inventory while presenting it.
Interacted with high profile clients in an ongoing professional relationship.
Sold 8 single diamonds valued at $10k + while on staff.
Fulfilled my 2 week notice on site.
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DENISE M. VERMILLION Page 4 ****************@*****.***
EDUCATION / PROFESSIONAL TRAINING
M.B.A., CAPITAL UNIVERSITY, Bexley, Ohio
Bachelor of Science in Business Administration, THE OHIO STATE UNIVERSITY, Columbus Ohio
Gemologist, THE GEMOLOGICAL INSTITUTE OF AMERICA, Santa Monica, California
Toastmasters International, Worthington, Ohio
INTERESTS
Golf, Running in Half and Full Marathons, Reading, Dogs.
RESUME