Sales Manager
Resume:
Aimee Doles
Germantown, Oh *****
Home 937-***-****
Cell 937-***-****
I have a vast amount of experience in marketing and positioning products to internal
and external customers. I have excelled in marketing, strategy, pricing, sales,
product knowledge, sales communication, implementation of new products, and
training.
EDUCATION B.S. /Business Administration; Major: Marketing
Ohio State University - December 1991(graduated in 3 years)
• Industry and Market Knowledge: Marketing Academy
• LexisNexis: Effective Leadership Course
• Xavier University: Effective Business Writing Seminar
• Xavier University: How Adults Learn
AWARDS
• 1998 LexisNexis Telephonic Rep of the year
• 1998 Circle of Excellence 140% over plan
• 2000 Marketing outstanding Service & Support
• 2001 Marketing Director’s Choice award
• 2004 - 2007 HERMES Awards, greater Dayton
9 Gold Awards, 8 Silver Awards, 6 Bronze awards
• 2006 Marketing Thunderbolt Award- Great Marketing
Initiative
EXPERIENCE
Jun 08- present LexisNexis Director Product Planning
• Manage revenue objectives for current awareness
products and analytics solutions across all markets
• Develop recommendations for new product concepts and
partnerships/alliances
• Manage current awareness third party alliances
• Work with pricing team to develop processes, price
actions, and promotional programs in support of current
awareness and analytics solution strategy and revenue
plan
• Assist in development and implementation of short and
long-term strategies for the product category
• Product presentations internally and externally, AMA
webcast: 5/18 Analytics for Marketing Professionals
Dec 06- May 08 LexisNexis Director of Marketing
• Developed and executed tactical plans and strategies
that best serve targeted customer segment
• Manage marketing mix concepts of segment positioning,
brand architecture, and customer segmentation and to
develop marketing strategies to drive brand equity,
revenue and profitability
• Responsible for new Product launch plans and roll out to
customers. Alignment with the Marketing function area
needs (PR, Direct to Customer, Show Management,
web)
• Responsible for market area budget, meeting all lead
and revenue goals, and tracking all campaign results
• Negotiated national association relationships
• Coordinated and planned national and regional events
• Developed account based marketing campaigns and led
national lead generation campaigns both direct mail and
2005-2006 Dir Practice Management Marketing
• Establish and executed the overall product marketing
strategy for the Practice Management/technology
solution line products.
• Developed and executed strategies to help drive
effective demand and lead generation activities
nationally and horizontally across segments.
• Evaluated market penetration of LexisNexis Practice
Management products, and executed a strategy whereby
the company was positioned as the brand leader in each
market in which it competes.
• Worked with entire marketing organization to help drive
a positive and productive relationship with the core
stakeholders.
2004-2005 Acting Market Planner
• Defined the strategy goals and objectives for the
Southeast market area and facilitated action in the
accomplishment of those goals. Ensured the maximum
revenue growth for the market area.
• Worked closely with sales to develop appropriate
products, bundles, pricing and positioning to ensure
maximum revenue growth for the market.
2003-2005 Marketing Manager Regional Marketing
• Defined and executed strategic and tactical marketing
plan for the Southeast Market Area.
• Instrumental in driving online and print leads and sales.
• Responsible for market area budget.
• Developed sales tools and training for new products and
initiatives
• Served as a leader in online lead generation and
retention efforts
2002 Marketing Manager Litigation Products
• Launched new products and initiatives.
• Developed and implemented sales training of new
products and retention campaigns
• Responsible for migrating customers to new platform
• Responsible for driving over $1 million in revenue
2000-2001 Marketing Launch Manager Large Law Manager
• Responsibilities include: implementation plan of offline
and online products
• Involved in supporting practice area initiatives for large
law including sales promotions and general marketing
support materials such as literature
1999-2000 Marketing Programs Manager
• Responsible for field support operations, which included:
weekly training radio calls, answered all menu content
questions, and all new promotion communications
• Responsible for sales training materials, SalesLine
communications, write scripts for telesales pilot, attend
weekly RSM calls on product questions, power invoice,
trained 1L group on menu content and work with the
sales automation team to make the sales forces job
easier
1998 -1999 Retention & Growth 1-2 Team Leader
• Responsible for the Growth and Retention sales team
• Responsible for conducting weekly training sessions and
managing and growing 1,500 accounts.
• Tracked weekly sales reports, and developed monthly
training blitz program.
1997-1998 Telephonic Sales
• Responsible for selling on-line legal research to law firms
and accounting firms, as well as setting appointments
for field representatives.
• Other responsibilities include meeting weekly sales and
appointment goals, upselling programs to existing
customers, communicating to marketing on lead
generation and staying current about new products,
promotions and the competition. Sold over 1/2 million
dollars first year.
1992-1996 Center Director JENNY CRAIG WEIGHT LOSS CENTE
• Responsible for meeting the overall revenue and budget
goals for two locations managing 15 employees
• Other responsibilities included hiring, payroll, budget,
revenue projections, generating leads, training,
implementing promotional programs and supervising 15
employees
ACTIVITIES/ OHIO STATE UNIVERSITY
LEADERSHIP Pi Sigma Epsilon Business Fraternity. Various intramural sports.
REFERENCES Available upon request.
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