Sales Manager
Resume:
Thomas D. Sagers
Pella, Iowa *0219
641-***-****, 641-***-**** (cell)
********@*******.***
PROFILE:
Professional with considerable consumer goods marketing management and retail experience and P & L
responsibility. Strengths include strategic long range planning, performance and productivity improvement, cross
functional team leadership with a team-building approach, and problem solving and decision making abilities.
SKILLS:
Supervision and Leadership: Significant number of years in a supervisory position.
Computer: Significant number of years using Microsoft Office suite, proprietary financial software, Manugistics
(forecasting software), and PRIZM (marketing database software).
Strategy/Decision Making/Problem Solving: Significant number of years of experience, currently employed by an
entrepreneurial firm with fewer than 20 employees where decision making skills are critical.
Media – significant number of years utilizing traditional and new media
PROFESSIONAL EXPERIENCE:
ALPHA PRODUCTS INTERNATIONAL (X-TREME SCOOTERS) - Newton, Iowa – (2008 – present)
Marketing Manager - Responsible for developing marketing plans and segmentation, viral marketing, dealer retail
solicitation, trade shows, advertising creative, press releases and internet marketing & e-commerce programs.
Developed marketing segmentation analysis and implementing new segmented marketing programs
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Developed new marketing and communication strategy aimed at increasing awareness of new products
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THEISEN’S – Pella, Iowa
Retail Sales Associate – Responsible for planning and merchandising the seasonal department.
Helped the Pella retail store achieve its sales goal for 2008 by merchandising and cross merchandising
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products. Involved in all aspects of store operation and customer service and customer retention.
DES MOINES AREA COMMUNITY COLLEGE - Ankeny, Iowa
Adjunct Instructor – Business Administration/Management/Marketing - Instructs and guides students in
Business and Marketing courses. These courses covered many of the fundamental disciplines of business
(Economics, Human Resources, Management, Marketing, MIS and Finance & Accounting). Provided real life
business experiences, case studies & business simulations to students in addition to teaching the textbook material.
Also provided counsel to students to further their academic and professional careers.
SCHWARZKOPF & HENKEL (formerly the DEP CORPORATION) - Irvine, CA
Group Brand Manager - Hair Care and Oral Care. Responsible for strategic and long range marketing plans,
brand positioning, advertising, trade & sales promotion, marketing research & consumer insights and product
development & pricing. Managed 7 brands ($35 million in sales representing 30% of the company’s total sales at
$105 million) and supervised and developed staff of 4 professionals. Lead various cross functional teams via team
building approaches and change management.
Relaunched Agree brand of shampoo and conditioner to combat share declines in a highly competitive market.
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Relaunch elements include revised product positioning, packaging, consumer communication and product
reformulation. Increased sales by +72% versus prelaunch baseline sales levels.
Relaunched and stabilized Halsa shampoo and conditioner brand. Relaunch elements included revised product
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positioning, packaging, consumer communication and product reformulation. Distribution secured at Wal Mart,
K Mart, Target and other major chains. Prior to relaunch, Halsa sales had been declining by 20-30% annually
for the past 3 years.
Increased Lilt home perm brand share by .6 share points in a declining category. Strategy focused on more
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effective targeting of perm users, alternative consumer promotions and SKU planogram optimization.
Introduced Swimmers Solution shampoo and conditioner. First summer season shipments achieved sales
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goals, resulting in a 32% category share in the retail accounts with Swimmers Solution distribution. Sales
increased + 150% versus previous year with an 18% share of category.
Thomas D. Sagers, resume page 2
Relaunched Lavoris mouthwash brand. Repositioned the brand by capitalizing on current consumer trends.
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Developed new formulations and packaging. Year to date retail sales have increased +6% versus last year.
Relaunched and stabilized Topol toothpaste brand. Repositioned the brand by targeting new users, developed
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new formulations, packaging and advertising creative. Prior to the relaunch, Topol retail sales had been
declining at 15 - 20% annually for the past 3 years.
PHARMAVITE - Northridge, California
Product Manager, Nature Made vitamin brand - Managed $117 million brand with $23 million advertising and
sales/trade promotion budget, developed/executed strategic marketing plans including brand positioning, product
development, pricing, advertising, and trade/sales promotion. Supervised and developed staff of 3 professionals.
Achieved + 59% cumulative dollar sales growth for the Nature Made brand over 4 years. Strategy focused on
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more effective trade promotion spending, new product introductions, and improved advertising
effectiveness. Focus on gaining brand switchers and private label users, and developing high margin, high
ticket sku’s also fueled growth.
EDUCATION:
Temple University, MBA - Marketing, Fordham University, BS - Business Administration
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