Sales Account Executive

Kar en Masters

**** ****** ***** *****

Lakewood, OH 44107

(m) 216-***-****

kckmasters abnu06@r.postjobfree.com

Creative, res ourceful advertising sales prof essional with strong marketing experience,

focused on achieving improved busines s performance for the client.

KEY SKI LLS

Sales, Advertising, Public Relations, Promotions, Writing, Branding, Project

Management, Marketing Communications, Bus iness Development, Budget & Cost

Control, Event Planning, and Strategic Planning.

3.09-pr esent SPIRI T MEDI A, Willoughby, Ohio

Marketi ng & Sal es Consultant

Sales represent ative for a variety of media including WELW radio

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Sell sponsorships for national s hows lik e “Duk e & the Doctor” and the “Dav e

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Rams ey Show”.

2.08 – 12.08 GOLF EVENT MEDIA, Westl ake, Ohi o

Sal es Account Executive

Increas ed ad sales by 60%; brought in 18 new advertisers in 6 months

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Developed and sold online adv ertising, e-newsletter, e-blasts and print/digital

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magazine

Wrote advertorial copy and proofread ads

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1.05 – 2.07 MASTERS COMMUNI CATI ONS, San Ramon, Califor nia

Independent Sal es Contr actor

Increas ed advertising s ales billing by 60% for a national publication,

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“REI TStreet”, by developing relations hips with pot ential advertisers and

introducing innovative, value-added programs to clients

Developed and sold online adv ertising and an email newsletter for

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Institutional Real Estate increasing sales by 33%

8.04 – 12.05 CONTRA COSTA NEWSPAPERS, Wal nut Cr ee k, Califor nia

Division of Knight Ridder, a Fortune 500 company, based in one of the most competitive

areas in the nation.

Account Executive

Trained peers in the us e of Consultativ e Selling Techniques.

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Spearheaded the us e of integrated marketing plans for clients that resulted in

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an inc rease in advertis ing sales and new business development.

Participated on a volunteer committee to market the city of Danville,

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California, authoring a strategic marketing plan, off ering media

recommendations, and inventive ways to increase the advertis ing budget.

Member of #1 s ales team

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SOFTWARE Word, Excel, ACT, Filemaker. Familiar with PowerPoint, InDesign and

QuarkXpress.

EDUCATION San Jose State Univers ity, San Jose, California, Graduate Studies in

Mass Communications

Middlesex Polytechnic, London, England, Summer Program

Kent State University, Kent, Ohio, Bac helor of Science in Advertising

Journalis m

AWARDS National Admission Marketing Award

Who’s Who of Americ an Women in Business

ACSC Business Award for Innovation in Support of the Arts

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