Talent Acquisition
Sales Manager – Outbound Sales Call Center
June 11, 2009
Dear Sir or Madam,
This letter is in response to the Sales Manager – Outbound Sales Call Center position described
on Indeed.com. As demonstrated in my attached resume, my skills and abilities compliment each
identified qualification for this opportunity.
I am an accomplished leader with the ability to recognize, develop, coach and manage sales
talent to successfully achieving set goals. Experienced in building sales strategies in a very fast
paced competitive market, along with the ability to create telemarketing promotions, has
continued to produce significant results.
During my tenure, I have developed an inherent talent to identify potential prospects and interpret
their needs and goals into creative solutions. My proven ability to contribute and present
creatively, through strong written and oral skills has assisted in: winning requests for proposals,
strengthened existing relationships and heightened awareness of various product solutions and
services. In addition, my persuasive negotiation skills have been effective in achieving new
business and enhancing existing relationships.
My expertise in developing relationships and networking efforts with customers, associations,
business partners, internal departments and established contacts, has contributed positively
towards building revenue opportunities.
I am seeking a position that fits well with my passion to succeed, with the ability to provide
products and services that will grow with each client. My desire is to work for an organization that
encourages creativity and ideas, has a pro-active versus a reactive approach, with a high level of
integrity.
I look forward to discussing opportunities that would allow me to successfully direct a team of
talent and manage a portfolio of clients, that will result in meeting and exceeding growth
expectations.
Sincerely,
Lynda J. Orr
Lynda J. Orr
110 Indianside
Oakland, Michigan 48363
abntxj@r.postjobfree.com
Sales Marketing/Relationship Management
Profile
A highly successful sales and relationship management executive, with demonstrated leadership and marketing skills. Strong business
qualifications with over 20 years of experience in successfully identifying potential opportunities, retaining business through relationship
building, innovative product solutions, increasing revenues with a passion for improving overall partner and customer satisfaction.
Professional Experience
Present Council Member/Consultant: Gerson Lehrman Group
Consultant: Ridgetop Consulting
• Responsible for consulting on assigned projects with various clients: investment firms, corporations and
executives
• Respond to invitations to consult in a timely and professional manner
• Research projects to ensure the information provided is current and inclusive
• Contact other experts in the field to gain different perspectives
• Provide expertise based on experience in Financial Payment Processing Industry
• Present information in a precise and professional manner, creating an atmosphere for open exchange
• Follow up with additional consulting appointments or information through consulting firm
• Adhere to guidelines set to keep confidentiality agreements and parameters in providing specific
information
4/ 96–10/08 Global Payments Incorporated/Comerica Merchant Alliance
Premier Relationship Director
• Responsible for the retention of the top premier relationships in assigned portfolio
• Developed business plans as identification of potential avenues for growth, to strengthen and enhance
relationships in an consultative manner, while increasing revenue, including up sell/cross sell
opportunities and product offerings
• Interfaced with partners and “C” level clients via on-site meetings to develop and maintain relationships,
determined needs and future initiatives, while providing formal presentations and proposals to increase
efficiency and improve profitability
• Project manager for new implementations, product upgrades/initiations: Internet, WIFI, PC Software,
Wireless equipment, Point of Sale technology
• Developed marketing materials, proposals, responded to RFP’s and created presentations
• Extended contractual agreements through persuasive negotiation skills to ensure continuity of portfolio
and prevent attrition
• Escalated issues with a sense of urgency, providing timely resolution
• Provided industry information, compliance requirements and customized reporting to assist in
streamlining process
• Consulted key clients on anticipated trends to provide innovative technical and operational solutions that
correspond with their business strategies and goals
• Created internal reporting through Siebel/Oracle CRM to document customer activities
Regional Sales Director
• Responsible for managing, hiring, coaching, reviewing and motivating the Business Solutions Sales
Team, in successfully achieving individual territory and unit revenue goals while maintaining expense
budget
• Managed retention/cross sell efforts to portfolio of premier relationships, including on-site visits
• Managed outbound telemarketing, promotions, scripts and inbound inquiries
• Developed sales strategy, pipelines, promotional materials, sales blitz campaigns, proposals, contests,
RFP responses, newsletters and mail pieces to assist in increasing sales
• Responsible for developing, maintaining and enhancing referral partnership with 237 Banking Centers,
Lenders, Municipalities, Treasury Management and other associated departments. Efforts resulted in
12% increase in referrals, 20% growth of average referral volume.
• Participated in product meetings to communicate competitive information and recommendations in
premier client needs/goals
• Coordinated training efforts for new products and technological upgrades: Internet, Gift Cards, Check
Imaging/Electronic Check, WIFI, Wireless, Treasury Management Solutions
• Successful implementation of calling program resulted in an award from U.S. Banking for outstanding
joint business development. Addition of significant relationship highlighted in the Bank’s Annual Report
• Managed profitability through review of pricing and analysis of fee structure
• Managed association relationships, developed joint marketing materials, newsletter articles and mail
campaigns, targeting mutual profitability, resulting in 100% retention
• Recipient of the “Commitment and Accountability” award for leadership
• Recipient of “President’s Recognition Award” for revenue accomplishments
12/88-04/96 Comerica Bank
Regional Sales Manager/Vice President
• Responsible for management of Business Solutions Sales Team in successfully achieving sales goals,
5-10% increase in sales year over year. Successfully accomplished technology upgrade project to
existing and prospective customers.
• Managed Relationship Managers and Major Account portfolio to enhance processing qualifications,
technology and compliance, resulting in 100% retention. Recipient of ROAR award for major
contributions
• Managed outbound telemarketing efforts and promotions
• Cross marketed business solutions with Treasury Management, Branch Managers and Lenders
• Created joint calling program with partner banks to initiate new business opportunities
• Participated in mentoring program for new bank management trainees
• Managed Agent Bank/Referral relationships
• Initiated unique offerings for associations and chambers in concert with Small Business Lending, to
assist in increasing sales small business opportunities, resulted in 32 new referral programs
• Developed marketing strategies, proposals, presentations, pipelines, business development plans,
promotional activities, product enhancement projects for new and existing customers
• Communicated competitive offerings to product management and finance as contribution towards future
initiatives and responses
• Project manager for Global Payments client conversion project
4/80-12/88 Michigan National Bank
Regional Sales Manager/Assistant Vice President
• Responsible for management of Payment Acceptance Sales Team in successfully achieving projected
volume goals, overachieved goals 5 years in a row. 4 time recipient of Manager of the Year award.
• Managed Major Account portfolio, contract negotiation, pricing, cross sell efforts, overall customer
satisfaction, retention and profitability
• Developed marketing materials for prospective customers and training materials for sales teams
throughout the state
• Initiated instructional materials/video for equipment processing to assist customers in streamlining credit
card acceptance
• Created monthly “blitz” calling program with bank partners to initiate additional business and referral
program, resulting in 18% growth of referrals. Received Cross Selling Recognition Award
Credit Analyst
• Analyzed credit card applications and related credit reports to determine eligibility and card limits
• Assigned to work in conjunction with “bankline” product, which enabled large merchants to phone in
customer credit card applications for immediate approval of large purchases, resulted in promotion to
Merchant Sales Department
Education and Professional Development
• Oakland Community College – Business Administration and Early Childhood Development
• Sandler Sales Training
• Franklin Covey Presentation Skills
• American Banking Association – Electronic Data Interchange
• American Banking Association – Developing Customer Relationships
• SPIN Sales Training
• GRID Leadership Training