Manager Marketing

EMILY SALOMONE

*** ********** *******, *********, ** 07020

**********@*****.*** • 201-***-****

PROFESSIONAL EXPERIENCE:

AMERICAN EXPRESS June 2008-Present

Senior Marketing Manager- Card Acquisition Strategy

• Develop multi-channel marketing strategy and execution within direct mail and Internet response channels.

• Develop successful creative, price and segmentation testing strategies to increase response and profitability.

• Responsible for reconciling a $35M annual budget and profit and loss analysis for all direct marketing programs.

• Develop membership rewards and incentive programs to drive higher spending cardmembers and improve overall

customer experience.

• Develop drive to web and cross-sell programs to generate incremental revenue and increase cardmember loyalty.

• Manage two direct reports and external agency efforts for monthly marketing campaigns.

TIME WARNER Inc. July 2000-June 2008

Marketing Manager- New Business Acquisition

• Identified new business opportunities to increase brand awareness and generate incremental revenue.

• Managed all facets of acquisition marketing efforts including direct mail, online, cross-sell and partnership initiatives.

• Developed successful acquisition testing strategies for Sports Illustrated Kids, GOLF Magazine and GOLF.com.

• Managed all aspects of online marketing including audience development, creative testing, Email and SEM.

• Responsible for reconciling $14M budget and profit and loss analysis for all new business programs.

• Developed marketing strategies for GolfServ Advantage and the MVP Club loyalty programs to increase membership

levels.

Marketing Manager - Agency and Partnerships

• Managed all aspects of agency marketing including negotiation, strategic implementation and analysis for 20 consumer

brands.

• Managed current partner marketing relationships to meet established revenue and profit targets, while increasing brand

awareness.

• Established testing strategies focusing on improving subscriber retention rates and increasing audience measure.

• Identified new business opportunities to increase consumer value and leverage partner relationships.

• Developed and executed successful marketing plans for direct mail, online and partnership sources of business.

Associate Marketing Manager- Retention and Partnerships

• Responsible for developing and implementing successful retention, billing and gift testing strategies for six brands.

• Provided detailed weekly and monthly profit and loss analysis for all retention, partnership and donor/gift programs.

• Developed targeted partnership renewal and cross-sell initiatives that increased revenue by 25%.

• Managed promotional events and consumer trade shows for industry-wide promotion, such as NMMA Marine shows,

BEWI Ski shows, ISE Hunting & Fishing Expos.

Assistant Marketing Manager – New Business Acquisition

• Assisted in planning and implementing direct mail campaigns for six brands.

• Managed monthly insert card programs, including execution, creative testing and detailed response analysis.

• Provided weekly response reports and profit and loss analysis for all new business sources.

• Supported all specialized new business sources, including online, donor/gift, cross-sell and multi-title promotions.

KORFF ENTERPRISES, INC. May –August 1999

Sports Marketing Coordinator

• Assisted the marketing director for the “Novell Utah Showdown” and the 2002 Olympic Games.

• Responsible for the analysis of all promotional and advertising campaigns for the

2002Olympics, the Novell Utah Showdown Golf Tournament, and the A&P Tennis Classic.

• Assisted in the development of regional partnerships with Waldbaum’s, A&P,

Kroger, Smith and CVS retail stores.

EDUCATION:

LOYOLA COLLEGE Baltimore, MD

Bachelor of Arts in Bio-Psychology & Marketing May 2000

Dean’s List/Graduated with Distinction

Lorenzo de’Medici Institute for Foreign Studies Florence, Italy

International Business/Global Marketing concentration August–December 1998

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