Sales Marketing
Resume:
THOMAS A. (TAD) DEWREE **** GENTLE CREEK TRAIL PROSPER, TEXAS 750**-***-*** 5808
TEL
CHIEF MARKETING OFFICER
Background:
THINKING INC PRINCIPAL 1995-present
Dallas, TX
Currently operating 15 year old creative-based consulting firm providing marketing, branding and
sales solutions for national, regional and local enterprises and organizations. Over 20 new company
launches, multiple corporate retooling efforts including Chuck Norris’ World Combat League (Season
One live event & Versus television series, ‘Bravo TV Top Chef’ Casey Thompson, $400M Shannon
Health System, Grandy’s Restaurants, DAC Vision, WECO optical equipment, and the Endowment
of Phi Kappa Psi. Chief brand architect for growth of Noble Royalties from $300K to $1 Billion in oil
and gas royalty acquistion.
• Generated over $1 Billon in client growth in 10 years.
• Developed proprietary consumer, industrial and B2B marketing outsource solution.
• Key strategist for all facets of marketing, advertising, media, branding, product development,
ebusiness development and broadcast production.
• Directed trade show design, strategy, implementation and promotion in multiple industries.
• Project director for Peoplesoft Implementation–Portal and Contribute applications.
• Industry pioneer in digital and high-definition tv production.
• Created scalable, low-cost creative toolsets for commercial and philanthropic projects.
Highlights include:
• Retooled WCL promotion, Live event and Television post production in 6 months.
• Rebranded/repositioned 70 year old Charity Hospital to recover revenues from private competitor.
• Reversed Grandy's Restaurants 15% sales decline to +25% increase in less than 90 days.
• Brand architect for increase of national endowment fund from $3M to $34M in 5 years.
• Rebranded/launched Movie Grill chain for multi-city, multi-unit expansion.
• Successfully engineered branding launch for WECO global optical equipment merger.
• Reintroduced $295K optical coating unit, resulting in $5.9M in sales in 6 months.
Expertise:
• Strategic planning, budgeting, production estimating and forecasting, tactical marketing,
product positioning, turnkey franchise marketing packages; digital, video and traditional sales
tool development, ebusiness and web-oriented branding, marketing and organizational
management tools.
• Management and practical use of all creative and graphic software including Quark, Adobe
Photoshop, Illustrator, Final Cut Pro editing, Macromedia Dreamweaver, Flash, Pro Tools,
Garage Band audio, Microsoft Word, PowerPoint, Excel, Quickbooks Pro, DVD Studio Pro.
Professional recognition:
Advisory Board member-College of Communication University of Texas At Austin, Guest lecturer-
AAF Texas A&M University, Guest lecturer-Texas A&M University- Comerece, American Marketing
Association, Dallas Ad League, Dallas Society of Visual Communications, multiple Clio Awards,
Gold Marketing Effy, Gold Addy Award, Best of New York, New York Art Director Club, Neenah
Paper Gold, Texas Graphics Excellence, Printing Industries Award of Excellence, Texas Alpha
Outstanding Alumnus, DCA Creative Player of the Year, J. Walter Thompson Management training.
TEMERLIN MCCLAIN VP / ASSOCIATE CREATIVE DIRECTOR 1992-1995
Dallas, TX
Responsibilities:
Concept, client presentation and production of national television and print for all agency clients.
Principal role in presentation with internal and client upper management.
Highlights:
• Creator of American’s “Pleasure doing business with you”.
• Creator of Long John Silver’s “Amaze your mouth” campaigns.
• Contributed to successful new business efforts for $170M Subaru and $50M Seven Eleven.
American Airlines Long John Silver’s NationsBank Pace Foods
Seven Eleven Blue Cross / Blue Shield Subaru
Ross Perot Presidential Bid
CREATIVE SUPERVISOR 1989 - 1992
DCA DENTSU
SENIOR WRITER 1988 - 1989
New York City
Managed day-to-day creative responsibilities for the $40M Canon account, including creation and
production of national, regional and local dealer television, print and franchise sales materials.
Coordinated quarterly national new product introductions, including the Canon Color Laser Copier.
Supervised multiple teams and managed regular multi-cultural client contact.
Canon NP and color copiers Canon Video Canon Home Office Products
Codorniu Sparkling Wines Nikko Hotels Japan Airlines
Sumitomo Trust
WRITER 1986 - 1988
THE BLOOM AGENCY
New York City
Short deadline, heavy volume television and print writing. Introduced Pentax autofocus 35mm and
Alfa Romeo Spider and Milano Sport Sedans. Created account winning campaign for $24M Sterling
Optical.
Alfa Romeo Pentax Cameras Sterling Optical
Sandoz Medications Glenmore Distillery Herschfeld for Lt. Gov.
WRITER / ART DIRECTOR 1984 - 1986 • Multiple Clio award winner
J. WALTER THOMPSON
New York City
Writing, art direction and production for over $20M of national TV commercials including Burger
King / McDonald’s “Battle of the Burgers”, Miller Beer’s “Made the American Way” and Emery Air
Freight’s “It’s as good as there” campaigns.
Burger King Emery Air Freight Miller Brewing
Goodyear
EDUCATION UNIVERSITY OF TEXAS AT AUSTIN. BS Advertising 1984, First in class.
JUNIPERO SERRA HIGH SCHOOL. 1978 San Mateo, California
COMMUNITY Dallas Texas Exes Executive Board, DTE Director of PR, Texas Exes Business Network Programming
Board, John W Runyon Elementary-Board of Friends, Special Advisor Phi Kappa Psi Endowment
.
Fund, Texas Alpha Endowment Fund, Texas Alpha Centennial Distinguished Alumnus, Special
Advisor-American Leadership Academy Board of Directors, Cabo Alpha Speakers Bureau, North
Texas Phi Kappa Psi Alumni Association, Highland Park and McCullough Dads Club, Hibernia Irish
Dance School Board, Christ the King Catholic Church, Soccer Coach, Maroon Mermaids Park Cities
YMCA. Junipero Serra Alumni supporter. Eagle Scout, BSA.
THOMAS A. (TAD) DEWREE
CHIEF MARKETING OFFICER
Financial
NationsBank, Sumitomo Trust, Silver Creek Venture Partners, Noble Royalties, Energynet, Bear
Sterns, Key Mortgage Link, Capstone Financial, Royalty Investor, EquitiMetrix LLC, Harlingen
National Bank.
CLIENT EXPERIENCE
Optical
DAC Vision, National Optronics, WECO Equipment, Pro-Laser, Rayban, Image Eyewear, Cliptech,
Europa Eyewear.
Technology
Home.com, The Container Store, Emery Overnight Delivery, Process Consulting, MobileTech
Solutions, Netpliance, Nortel, EDS, Advanced Source International.
Philanthropic
Dallas Texas Exes, Texas Exes Business Network, Chuck Norris’ Kick-Start, Optical Woman’s
Association, Phi Kappa Psi Fraternity, Endowment Fund of Phi Kappa Psi, MacBeth Hockey
Scholarship, Northway School, University Park Auction, Heart Ball, Lifeline, Inter-Phil Philanthropic
Services, Runyon Elementary.
Service
Woodhaven Homes, Ryder Trucks, Blue Cross, Dallas Aerial Survey, American Federal Recruiters,
Assetdynamx, Emerging Minds, AOCA, Phones-2-Go, Air Medical, Vista Point, LoneStar High
School Football, Legacy Recruiters, First Team Lending, Beal Bank’s Loanstream.
Design
Kenner Moore, Atticus Management, Humphrey and Partners, Nash Interiors, Jessica Savage.
Consumer
Canon Copiers, Canon Video, Goodyear, Miller Beer, Best Buy (regional), Exlax, Albany Amber
Beer, Subaru, Barry Zale Fine Jewelry, Scott Paper Wine, Cheap Duck, Pentax, Alpha Romeo,
BioStrike Air Fresheners, Stanley & Weaver, E Hampton, Earoma, Helping Hand Paper Co.
Travel
American Airlines, Japan Airlines, Saber Virtually There, Nikko Luxury Hotels, Marbella Suites -
Cabo San Lucas, Downtown McKinney Association, Zplace Park City.
Political
Ross Perot, Abe Hershfield, New York Lt. Gov.
Restaurants
Burger King, Long John Silver’s, Grandy’s, Spaghetti Warehouse, Kincaid’s, Granada Movie Grill,
Hardee’s, Studio Movie Grill, Wingstop.
THOMAS A. (TAD) DEWREE
CHIEF MARKETING OFFICER
Keys Curry
COO/Board member Destec Energy (NYSE)
University of Texas Engineering Board
Distinguished Graduate University of Texas
Chairman, Texas Alpha Phi Kappa Psi Education Board
In regard to national philanthropic projects as well as work with Noble Royalties.
REFERENCES
Brian Schultz
Entrepreneur. founder, Studio Movie Grills Inc.
Brian Schultz has owned and operated the Granada Movie Grill and Studio Movie Grill
concepts for the last 15 years.
Mr. Schultz has followed Mr. DeWree’s career as a client and aquaintance.
972-***-**** ext. 223
William J. Powers
Marketing Director, Restaurants Unlimited.
Formerly of Grandy’s Restaurants Inc.
Mr. Powers has followed Mr. DeWree’s career for over 20 years as a client and acquaintance.
206-***-**** x 1310
Larry Mendez
Principal, Bannerot Partners
Mr. Mendez has participated as a client and fellow University of Texas board member and followed
Mr. DeWree’s career for over 10 years.
Contact this candidate