Sales Marketing

CHUCK KNERR

NY: 646-***-**** - CA: 626-***-****

abntvk@r.postjobfree.com

SENIOR MARKETING EXECUTIVE

OBJECTIVE

Challenging position with a dynamic, high-energy, team-oriented media company.

SUMMARY STATEMENT

Digital Media Marketing executive with broad experience spanning traditional and new

media Content, Distribution, Advertising and Partnerships: proven strategic leader able to

drive results that inspire optimism and enthusiasm in team members, partners and

customers.

Conceived, managed and drove marketing for content platforms, partnerships,

distribution, brand messaging and product marketing, both internally across the enterprise

and externally to customers, partners and media. A marketing diagnostician, particularly

adept at discerning and creating new, actionable, value propositions and products based

on unique industry insights and consumer and partner needs. Deep Rolodex of senior and

C-level executives in major media companies, media and interactive agencies and brands.

CORE COMPETENCIES

Drive Revenues with clarity of: strategic insights, customer focus, market opportunity,

product marketing, pricing models, channel expansion and distribution partnerships.

Identify Go to market strategy, Market Opportunity, Core value proposition, How to

translate the underlying concept into a must-have solution the client will buy now, under

performing assets.

Create compelling customer, partner presentations, clear brand identity, positioning, and

messaging that lift the energy and optimism of employees, partners and customers.

Hands-On Target market opportunities, Quickly reach decision makers, pitch to senior

and C-level executives, directors or industry groups, absorb market feedback,

communicate market requirements to engineering and management, refine product

offering, revise pitch, negotiate and close.

EXPERIENCE

Videasa May 2008 – Present, Director, Strategy

Videasa helps brand marketers reach new prospects and generate sales with video content

uniquely created for, and distributed across, websites, social media, video sharing sites

and emerging digital content platforms. Based in NY and L.A.

Part of executive team that developed and focused the strategy and business model

through customer/partner collaboration and feedback. Creating partnerships with media

and interactive agencies, Fortune 500 brands and major media companies. Identify senior

level decision-makers, prepare and perform compelling presentations, consult/diagnose

strategic goals & obstacles with key executives and generate must-have solutions that

cement the relationship for long-term revenues.

Free Range 3D 2007 – Present, Marketing Consultant

Advertising technology startup in stealth mode with proprietary technology for the

entertainment industry and advertising agencies.

Company required compelling marketing messages and materials to present to

prospective clients and investors. Worked directly with the founder, helped create the

brand message, prepared customer presentations and documented the marketing strategy

for the business plan. Currently, have multi-million dollar bids with several major studios

under consideration worth a few million.

Hitviews 2007 - 2008 VP Marketing and Business Development

Managed a team for online entertainment studio that produces branded content, virally

distributed via social media channels with “Hitview stars” as influencers within their

online audiences. Backed by industry veterans Bob Weinstein, Fred Silverman and Reese

Schonfeld.

Company did not have a go-to-market strategy in place and had an untested revenue

model that needed to be proven. In collaborative fashion, put together a product offering

for the sales effort, helped define the brand positioning, created content for the web site,

and prepared various presentations to be specifically targeted to ad agencies, direct

clients, and “the stars”. As a result, sales and marketing materials ready to start pitching

customers. Pitched major Brands such Unilever, Johnson & Johnson, Six Flags,

Microsoft and others. After several refinements to the model, successfully convinced

major brands to agree to pay for the services and allow contract negotiations to begin.

Brooknol Advisors 2005-2007 Digital Marketing Consultant

Media & Entertainment Investment and Advisory firm headed by Brian C. Mulligan, a

media industry leader and former chairman of Fox Television and Universal Pictures.

Selected Projects:

Equity stake investment in an Internet new media startup was being considered

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and the ROI potential needed to be evaluated. Researched current product

offerings, marketing strategy and competitive landscape. Outlined several

milestones startup must meet in order to justify further investment. Company is

currently implementing new plan and investment will be placed contingent on the

successful implementation of the plan.

Napster requested the company develop a strategy to both increase the number

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unique visitors and the number of paid subscribers. Produced a marketing plan to

achieve the stated goals that included developing a social media-marketing

platform to drive traffic, and provide motivation for users to become paid

subscribers. A prototype was also developed. A formal presentation was made to

the board of directors of Napster.

Buyout of public company in the online/offline ad network space was being

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considered and the opportunity needed to be vetted. Conducted in–depth

evaluation of current business model and analysis of market opportunity,

concluding that value proposition was lacking, as product depth was too limited to

deliver an adequate return. Significant R&D investment would be required to

create a larger network effect across multiple media types. Recommended against

the opportunity at $4 share, which prevented an investment loss: company is

currently trading at 6 cents.

Breadcrumbs CEO, Marketing, Bus Devt

Co-founded a startup that sought to bridge the gap between offline broadcast advertising

and further information and interaction between customers and advertisers utilizing the

broadcast station Web sites.

Developed a business model for broadcasters that allowed them to offer more

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value to audience and advertisers using their web sites. Produced sales materials

and made presentations to radio group owners. Signed revenue sharing agreement

with Clear Channel Radio to install the platform in their major market stations

and allowed us to create custom software to automate our platform operation for

their stations. Audience generated significant traffic to our applications but Clear

Channel decided against offering the up-sell to ad agencies.

Developed platform for cable networks and broadcast networks. Achieved the

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consent of CEO of CBS Interactive to evangelize the platform on their behalf to

media agencies and video activation groups. Gathered substantial support from

Starcom, Universal McCann, Mindshare, and OMD. Project was cancelled when

the CBS CEO was replaced.

Introduced product for local market television stations that allowed them to offer

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more value to audience and local advertisers, using their web sites. Created sales

materials and made presentations to individual TV station management. Signed

license fee agreements with Fox, NBC, CBS stations in 3 markets, implemented

our software for television stations and provided them a web service for their

advertisers to manage their interactive experience with viewers.

Developed platform for IPTV that could be implemented by content owners as a

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Web model. Board of Directors and management decided to “mothball” the

technology in case the industry moves in this direction in future.

KCNA General Sales Manager

Managed account executives, programming and production teams. Took over KCNA

when it was in the red and within a few years built the station into a profitable enterprise

that was ranked number 3 in Adults 25-54.

Wham-O Marketing Manager

Toy manufacturer with some of the most recognizable consumer brands in the world such

classics as Frisbee Discs, Slip ’n Slide water slides, Super Ball and Hula Hoop.

Helped reintroduce the Hula Hoop to the market after an 8-year absence. Sound

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effects produced by ball bearings and peppermint scent that were inserted inside

the hoop and the product was rebranded as the Shoop-Shoop Hula Hoop. Event

marketing plan centered on Regional and National Hula Hoop Championships in

venues like Theme Parks and Regional Shopping Centers. Winners made

appearances on local market television and network morning and late night

shows. The new Hula Hoop launch was a success and the Hula Hoop is still on

the market today and has grown as a form of dance and exercise.

Helped develop plan to market and promote the Frisbee as a sport for active

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adults. Promoted games of Ultimate Frisbee, Guts Frisbee, the World Frisbee

Championships, the International Frisbee Association in addition to promotions

utilizing athletes/champions with signature model Frisbees, and public

appearances. Ultimate and Guts Frisbee teams were begun in colleges and

universities across the US Canada and the UK. Frisbee sales increased

significantly as a sporting goods line with young adults and families.

REFERENCES:

Paul Woolmington, past Chairman of MediaEdge, former CEO of Media Kitchen.

Currently, co-founder, Naked Communications, NYC.

Mickey Marks, former President/CEO of Creative Media (Omnicom’s PHD)

Kerry McCluggage, former chairman of Paramount Television Group, currently CEO of

Allumination Filmworks.

Brian Mulligan, former co-chair of Universal Pictures Inc., former chairman of Fox

Television,; currently Chairman, Brooknol Advisors LLC.

Charlie Rahilly, President, Premiere Radio Networks

EDUCATION:

University of Southern California, Business Administration coursework

University of Southern California, Cinema Television coursework

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