Sherry Keeley
KEELEY INSIGHT
Boca Raton, FL 33487
561-***-**** cell
*************@*****.***
As an independent marketing and communications strategist I am primarily focused on collecting, analyzing and
providing insightful marketing information to assist both domestic and global organizations in their marketing and
management decisions.
I have extensive experience applying various market research techniques to assess customer satisfaction,
customer segmentation, point of purchase appeal, brand perception and usage pattern. I have strong
communication skills and an ability to collaborate with multi-disciplinary and cross-functional teams to both
implement and execute any single or complex market research initiative.
My areas of expertise include:
• tracking consumer behavior and customer experiences
• product research, gap and comparative analysis
• capturing findings and delivering reports in a clear, concise manner
• competitive research utilizing online, database searches and projective techniques to identify business
opportunities
• interpreting qualitative and quantitative surveys and assessing tactical and strategic implications of
research findings
PROFESSIONAL EXPERIENCE:
Real Estate Development – various in-depth projects conducted during a five year period
Conducted competitive analysis to identify key differentiators and make actionable recommendations.
Researched, prepared market analysis to determine viability of further developments in specified
counties.
Global Product Launch -- Fortune 100 joint venture – on-site consultant for two years
As lead market research analyst, instrumental in researching and recommending the visual design,
interaction, and usability of new application interfaces for global new product launch for equity partners
BP, Texaco, Chevron, Booz Allen, Mitsubishi and various large international shipping companies. I was
also responsible for developing the template for ongoing competitive analysis of pricing, sales and
market opportunities during initial roll-out phase and subsequent stages of the global market launch.
Aviation, Communications, Legal, Food and Beverage, Luxury Goods, Healthcare, Retail Stores
Over four years of experience - Initiating research projects and executing to completion, including client
calls, pricing, bidding, client servicing, quota and quality control, data analysis and submitting reports.
WORK SKILLS
• Strategic thinker with an analytical and creative mindset
• Great skill at seeing the tactical and strategic implications of research findings
• Process and results oriented
• Flexible, efficient and deadline driven
• Able to prioritize, strong attention to detail, ownership and reliability
• Strong communication and customer service skills
• Maintain client confidentiality and ethical standards
EDUCATION AND PROFESSIONAL CERTIFICATION
Iona College, New Rochelle, NY
Hagan School of Business (AACSB Accreditation)
B.B.A., Marketing, 1997
M.B.A., Information Decision Technology Management
International Business, 1999
Fairleigh Dickinson University, Teaneck, NJ
Webmaster Skills Certification, 2000
Florida Atlantic University, Fort Lauderdale, FL
Blue Print Reading & Estimating, Level I-III, 2003
Gold Coast Real Estate School, Boca Raton, FL
Sales Associate Course, 2004