Manager C

Location:

Posted:

March 09, 2010

KELSEY E GOTTFRIED

******.*********@*****.***

*** **** *** * *** t

Westerville, Ohio 43081

PROFESSIONAL EXPERIENCE

DIGITAL KITCH EN // CHI CAGO, ILLINOIS

BUSINESS DEV ELOP MENT, P UBLIC RELATIONS MANAGER, JUNE 2008 – APRIL 2009

• Outline d a marke t specific strateg y plan to accommodate c ampaign pitch ide as

for the second season of HBO ’s hit show, True Blood

• Composed compre hensive c ase study books for potential new busine ss c lients

including Wrigley’s, Anhe use r-Busch, McDonald’s and Rockstar G ames

• Org anize d a detaile d c ompetitive record of ove r 150 nationally known digital,

adve rtising, non- traditional and production age ncies

CRAMER KRASSELT // CHI CAGO, ILLINOIS

ACC OUNT EXEC UTIVE, C ROWN IMP ORTS, NOV EMBER 2007 – MAY 2008

• Manage d a team of c re atives and interactive de signe rs to successfully launc h the

first US Corona we bsite, thecoronabe ach.com

• Controlled the production and fulfillment of Crown Imports’ out of home work flow

in 25 0 markets

• Assiste d in the evolution of a 12 minute Corona and Kenny Chesne y c o-branded

concert pre-show video

• Effectively maintaine d budgets and clie nt e stimates for the e ntire brand portfolio

LEO BURNETT USA // CHICAGO, ILLI NOI S

ACC OUNT EXEC UTIVE, PHILIP MORRIS USA, FEBRUARY 2006 – NOV EMBER 2007

• Developed initiation strategy for the first eve r Moist Smokeless Tobacco product

from Philip Morris USA

• Partnere d with product e ngine ers and PM packaging serv ices to produce a

revolutionary pack age design consisting of four SKUs

• Collaborated with GM R Events M arketing to construct an eng aging strategy for

Marlboro M ST’s first re prese ntation at the NASCAR Georg ia 500

• Guide d strategic and c reative deve lopment during revamp of PM USA’s ne w

recruiting c ampaign

• Spearhe ade d project de sign of interactive tool kit that was distributed to 300 PM

USA recruite rs

EDUCATION

THE OHIO UNIV ERSITY, E. W. SCRI PPS SCHOOL OF JOURNALI SM // ATH ENS, OHIO

BAC HELOR OF SCIENCE IN JOURNALISM, JUNE 2005

Spec ializations in Retail M anage ment and Psychology

Dean’s list 2001-2005, Alpha Lambda Delta Honors Frate rnity 2001-2005

G.P.A. 3 .8 (major) 3 .7 (ove rall)