Manager Marketing
Resume:
MONICA C. VIOLA
***** ********* *****, ******** ***, MI 48390
abntlt@r.postjobfree.com
Online resume at: http://sites.google.com/site/monicacviola/
Objective: To obtain a position that will expand and embrace my experience in a field relating to Digital
Marketing and Communications.
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University Education:
Eastern Michigan University, Ypsilanti, MI. 2000 (3.4 GPA with a 4.0 in major)
Earned a B.S. in the fields of Communications and Marketing.
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Professional Experience:
4/07-pres. General Motors, 100 Renaissance Center, Detroit, MI 48243 800-***-****)
Digitas, 400 Renaissance Center, Suite 1500, Detroit, MI 48243 (313 -394-2800)
Aquent, 30800 Telegraph Road, Suite 3910, Bingham Farms, MI 48025 248-***-****)
Onsite Search Manager and Team Lead for General Motors CRM, Digital In-Market
Manage and lead the General Motors digital marketing strategy, including SEM and SEO
for 8 divisional sites, global sites and local dealer sites. Work with managers and VPs to
develop a new digital strategy and process for success in 2008 and 2009, including
analysis of previous initiatives to recognize opportunities. Develop close relationships
with CRM Managers for each division to ensure timely and detailed delive ry of paid
search campaigns, search optimization tactics, landing page recommendations and
online advertising units that coincide with current promotions, products and retail
initiatives. Work closely with Digitas and SMG, as well as the major search engines and
third party sites to provide divisions with regular analysis, m etrics, best practices and
testing opportunities. Evaluate current SEO agency partners through an extensive RFI
review. Create search efficiencies and cost savings through constant optimization and
improve natural search rankings through the synergy of SEO and web development.
Maintain constant education in digital marketing to keep up on trends and new
technologies. Successfully manage a team of digital experts.
4/06–4/07 Google, 114 Willits, Birmingham, MI 48009 248-***-****)
Account Manager for General Motors Accounts
Manage client and agency relationships and drive revenue growth with one of the largest
advertisers in the nation. Proactively and creatively identify and solve client problems
through the extensive knowledge of Google online products and processes. Develop
quarterly goals for the GM team and evaluate successes. Grow the local dealer business
accounts while maintaining the current individual brand online campaigns. Extensive
training in AdWords to develop keywords, creative and robus t paid search campaigns.
Develop best practices to present to GM and apply to search campaigns for success.
2/02–4/06 Universal Music & Video Distribution, 1050 Wilshire, Suite 230, Troy, MI 48084
National Account Coordinator/Marketing Coordinator
Managed 3 Major National Accounts (Handleman, Borders, Transworld Entertainment).
Provide data analysis, recognize marketing opportunities, and coordinate advertising for
3 major national Accounts Act as a liaison between the client and UMVD as it relates to
product entering the field. Also held the position of Marketing Coordinator for 1 year that
entailed working directly with major venues and production companies setting up
promotions and events. (Interned for 2 years as a Retail Marketin g Specialist prior to
employment).
7/00 2/02 Carlson Marketing Group, 2800 Livernois, Suite #600, Troy, MI 48083
Field Marketing Specialist/Product Specialist for Saturn Corporation
W orked on-site at auto shows and other events to provide the public with in-depth
product information. This position also entailed a great deal of work in client relations,
direct marketing, promotions, product launches, as well as public speaking and
presentation skills.
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Specialized Skills:
Extensive knowledge of all Microsoft Office Programs (Word, Excel, PowerPoint, Outlook, Publisher, etc.)
Attended and obtained considerable knowledge from “The 7 Habits o f Highly Effective People” seminars
Several years of experience in the retail and service industry
Experience at Ross Roy Communications on the Jeep and MOPAR accounts as well as at Ford Motor Credit
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Summary of Accomplishments:
• Received numerous Michigan Association of Broadcasters awards, including several for promotions
• Received State of Michigan Outstanding Academic Achievement Award
Member of W SDP Marketing and Fundraising team for three years and Asst. Manager of staff for 1 year
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