Donna MF Syverson

* ****** *****, ********, ** **915-1246

920-***-**** (H)

abntka@r.postjobfree.com

http://www.linkedin.com/in/donnasyverson

RESULTS-DRIVEN MARKETING EXECUTIVE

Branding, Strategic Planning, Project Management

More than 20 years of marketing communications experience with international consulting, sales, and customer

service experience in Europe, developing, and third-world countries. Expertise in branding and marketing strategy,

multi-national negotiations, establishing partnerships and strategic alliances, introducing value-added propositions

designed to drive profitable growth, managing campaign profitability (ROI). Persuasive and credible communicator

who exercises insightful judgment. Outstanding skills in project management. Other strengths include:

Creativity – Strategic, innovative visionary who instinctively brings alternatives and options to solutions.

Considered a bright, quick, and out-of-the-box thinker.

Passion – Enthusiastic and self-motivated. Energy and drive is infectious. Embraces being change agent.

Leadership – Provides direction and mentoring to others including cross-functional teams.

Customer Advocacy – Promotes customer-first attitude. Accountable for the entire customer experience.

PROFESSIONAL EXPERIENCE

JEWELERS MUTUAL INSURANCE COMPANY Neenah, Wisconsin, 2005-2008

Director, Personal Lines Marketing

Established marketing strategies and plan; managed multi-million dollar budget; conducted comprehensive

market and competitive intelligence research; developed national, multi-channel campaigns; established and

maintained strategic alliances; brand integration into collaterals and behaviors; led cross-functional teams and

projects; exemplary speaker in high demand; coordinated gift programs; responsible for Web site content,

customer usability, SEO and PPC; introduced SPSS software to manage and track campaign profitability

(ROI), customer behaviors and make sales projections; three direct, 10 indirect reports.

Selected accomplishments:

Achieved 15-16% annual growth through careful execution of marketing plan.

Re-packaged primary user guide, reducing production costs 45% and mailing costs more than 70%.

Implemented comprehensive follow-up program to improve strategic partner relationships.

CAPITAL CREDIT UNION Kimberly, Wisconsin, 2003-2005

Vice President Marketing

Directed marketing strategy, policies, objectives and initiatives; matched marketing plan to strategic financial

goals; analyzed market trends and produced projections using SPSS-based software; conducted customer and

competitive intelligence research; managed product development, lifecycles, and P&L; managed all aspects of

multi-channel image and product campaigns; made pricing recommendations; three direct, six indirect reports.

Selected accomplishments:

Designed and executed comprehensive direct mail program that achieved 3% response results.

Introduced successful event partnership with major commercial accounts to drive consumer lending

and strengthen commercial relationships.

EDUSYSTEMS, INC. Walworth, Wisconsin, 1999 -2003

Europe Region Manager

Opened and managed office in The Hague, The Netherlands (hiring, training, budgeting, sales); acted as

advisor to Ministries of Education in Europe; subject matter expert of technology education curriculum for

ages 12-19; represented Dell and HP demonstrating and piloting new equipment overseas; developed and

monitored exclusivity agreements with vendors and contractors; assisted in Web site development; three direct

(two international, one domestic), up to 25 indirect reports.

Selected accomplishments:

Exceeded Europe sales goals by 140% first year, 105-115% subsequent years.

Successful project manager of translation and cultural adaptation of Paxton/Patterson ActionLABS

(18 subjects) and CareerPLUS (12 subjects) curriculum meeting deadline and budget constraints.

Sold and installed $2.1 million contract to six schools in The Netherlands.

FIRST NATIONAL BANK AND TRUST COMPANY Beloit, Wisconsin, 1995-1999

Marketing Director

Created and implemented strategic marketing plan for B2C and B2B; conducted customer and competitive

intelligence research; managed product P&L, ROI, and lifecycles; recommended new products and pricing;

maximized growth and acquisition opportunities using SPSS-based software; designed and implemented multi-

channel image and sales campaigns; led senior citizen program providing event and travel opportunities; key

change agent during conversion of company culture to sales-driven organization.

Selected accomplishments:

Achieved 7.19% response to comprehensive direct mail program and consistently achieved in excess

of 6% response throughout the life of the program.

Successfully redesigned bank’s logo and implemented a consistent brand, creating an integrated

marketing approach.

Integrated new brand and logo into all collaterals and campaigns.

BLACKHAWK TECHNICAL COLLEGE DISTRICT Janesville, Wisconsin Marketing Instructor 1997-1999

GATEWAY TECHNICAL COLLEGE DISTRICT Racine, Wisconsin Marketing Instructor 1995-1997

COMMUNITY STATE BANK, Union Grove, Wisconsin, Marketing Director 1992-1995

BAYLAKE BANK, Sturgeon Bay, Wisconsin, Marketing Assistant 1988-1992

EDUCATION and TRAINING

Certificate, Bank Marketing and Management, University of Colorado through American Bankers Association, 1998

Bachelor of Science degree, Communications, University of Wisconsin, Stevens Point, 1986

Marketing Customer Information File (MCIF) training, Marquis, Inc., San Antonio, Texas, 2003 and 2007

LICENSE and AFFILIATIONS

Property and Casualty Insurance License, Wisconsin #2495143, 2007 to present

Wisconsin Bankers Association, Marketing Committee Chair 1999, member 1992-1999

Bank Marketing Association Professional Member 1988-1999

Independent Community Bankers of Wisconsin, Marketing Board 1993-1995

AIB, Racine-Kenosha Chapter, Board of Directors 1994-1995

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