Sales Manager

CEZARY B. WLODARCZYK

***** ** **** *****, ********, Florida 33076

Phone: 954-***-****, Mobile: 954-***-****, e-mail: ***********@*****.***

VICE PRESIDENT, SALES / GENERAL MANAGER

An ambitious and optimistic Business Executive with proven abilities in strategic planning, managing projects,

improving efficiency of operations, team building and priority setting. Quickly grasps complex concepts, analyzes

and interprets ideas into a logical strategy. Able to identify areas of strength and weakness and implement

company policies, standards and strategies to optimize productivity and bottom line. Demonstrated ability and

strong reputation for building team morale, increasing brand focus and raising staff productivity for both own and

third-party distributors’ teams. Speaks several languages: English, Spanish, Portuguese and Polish (native).

AREAS OF EXPERTISE

Strategic planning Sales management Marketing management

Budgeting and pricing Presenting and negotiating Production planning/control

Leading people and project Start-up organizations Global trading / operations

Cause-effect problem solving Organizational development Pricing structures

PROFESSIONAL EXPERIENCE

NOLET SPIRITS 2007 – May 2009

$300 million manufacturer and marketer of Ketel One Vodka.

VP, Business Development, Miami, FL

Reporting to the President/CEO, led Ketel One Vodka’s sales planning and business development for its

international expansion into Canada, US duty free and Latin America/Caribbean. Reviewed existing distributor

network, identified distributors with strong on-premise capabilities and increased brand spend in key markets.

Implemented brand guidelines and brand training program for distributors’ sales and marketing personnel.

Developed, recommended and implemented brand repositioning into the ultra premium vodka (RSP up +40% vs.

previous). Held full P&L responsibility for the international region. Sales up +55% to $15MM and gross profit up

+60% by end 2008. Gathered success stories from markets and shared them with all distributors in the network.

After June 2008 takeover by Diageo plc, led business development and integration with the Diageo distribution

network in the Americas (Canada, US duty free and Latin America & Caribbean).

BROWN-FORMAN CORP. 1995 – 2006

$2.6 billion global manufacturer and marketer of fine spirits and wines.

Marketing Director, US duty free, Latin America & Caribbean, Louisville, KY 2003 - 2006

Developed, recommended and implemented a long-term marketing strategy for the region. Served as Finlandia

Vodka (FV) and Jack Daniel’s (JD) brand equity manager. Managed regional copy and media plans. Managed

global ad and media houses in all advertising/media projects in the region. Developed and implemented distributor

training and excellence program to increase knowledge and understanding of own brands and selling techniques.

Led FV and JD international expansion into Latin America, resulting in brand leadership in several key markets. FV

sales up +15% to $20MM and profits up +33%. JD sales up +22% to $27MM and profits up +40% vs. YA.

Sales and Marketing Director, The Americas & Pacific Rim, Louisville, KY 2000 - 2002

Managed business development, strategy and implementation for the Company’s premium wines division.

Developed and implemented strategic plans for key markets: Japan, Canada and Brazil. Increased sales by

+20% to $10MM behind focus on key markets, distributor training and incentive plans, multi-layered pricing

strategies and increased promotional activity.

CEZARY B. WLODARCZYK PAGE 2

PROFESSIONAL EXPERIENCE, Continued

General Manager, Warsaw, Poland 1997 – 1999

Led the Company’s strategic initiative to enter the vodka category. Spearheaded B-F entry into the vodka market

by launching a new concept, leading a new product design and implementing marketing and sales plans in the

Polish market (3rd biggest vodka market in the world):

• Set up a new office in Poland, hired and trained a team of sales, marketing and finance professionals

• Led negotiations with local vodka manufacturer and distributor partners

• Managed a network of 15 independent distributors, with over 500 sales people and 31 distribution centers

• Managed contract manufacturer relations, including sales forecast, production schedules, and costs

• Awarded BF President’s Trophy for a timely and successful market launch

• Sales up to $1.5 million in first 18 months of introduction. Helped to leverage the Company’s negotiation with

the government to buy the Finlandia brand (as of 2005, Poland is Finlandia’s biggest market worldwide).

Brand Development Director, Latin America, Miami, FL 1995 - 1996

Led strategic planning and budgeting for the region. Drove early stages of BF’s inroads into Latin America via

gathering and interpreting consumer and market data, contract negotiations with independent distributors and

resolving legal and administrative roadblocks. Coached distributors’ marketing and sales managers through

marketing planning process towards commonly agreed budgets. Planted first seeds for future brand’s growth.

UNITED DISTILLERS, Mexico City, Mexico 1994 - 1995

Currently Diageo plc, a $13 billion global manufacturer and marketer of fine spirits, wines and beers.

Senior Brand Manager

Developed marketing strategy and annual marketing and sales plans for Johnnie Walker whisky leading to the

successful turn-around of the brand in the Mexican market. Developed and successfully deployed a new

advertising campaign, ran a number of successful promotions.

PROCTER & GAMBLE Company, Mexico City, Mexico 1990 - 1993

$500 million Mexican subsidiary of the global manufacturer and marketer of consumer goods

Brand Manager 1992 - 1993

Assistant Brand Manager 1990 - 1991

Led market research, created annual marketing plans. Developed and launched five line extensions to several P&G

brands in OTC drugs, laundry detergent, dishwashing detergent and household cleaner categories.

K&K PROCOM, Gdynia, Poland 1986 - 1989

Marketing Manager

Developed collateral materials, sales brochures and the first Company’s TV ad. Planned and organized trade fairs

and road shows. Led an effort to set up a new sales and marketing office in southern Poland.

EDUCATION

Master of Science in International Trade and Marketing, University of Gdansk, Poland. 1986

OTHER

Chairman of Global Issues Forum, Louisville, KY, USA 2005 - 2007

President of Poland’s Distilled Spirits Suppliers Association, Warsaw, Poland 1998 - 1999

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